Table of Contents
Overview
New York, NY – May 22, 2025 – The Global Water-soluble CBD Market is experiencing significant growth, driven by rising consumer demand for innovative, health-focused products. Valued at USD 1.3 billion in 2024, the market is projected to reach USD 4.7 billion by 2034, growing at a robust CAGR of 13.7% from 2025 to 2034.
In 2024, Full-Spectrum CBD led the water-soluble CBD market with a 45.3% share, driven by its blend of cannabinoids, terpenes, and flavonoids, which create the entourage effect for enhanced therapeutic benefits. Powder dominated the water-soluble CBD market in 2024 with a 67.9% share, favored for its stability, ease of transport, and extended shelf life. Indirect Sales/B2C captured a 57.4% share of the water-soluble CBD market, propelled by the rise of online shopping platforms, health stores, and pharmacies. The Food & Beverage sector led the water-soluble CBD market in 2024 with a 41.8% share, driven by the growing trend of incorporating CBD into products like sparkling water, coffee, snacks, and smoothies.
US Tariff Impact on Market
In February 2025, President Trump imposed a 10% tariff on all Chinese imports, which increased to 20% in March. Combined with tariffs from his first term, some Chinese goods now face up to 45% in total tariffs. In retaliation, China introduced 10–15% tariffs on U.S. food products, intensifying trade tensions. Although federal illegality prevents the import or export of cannabis products like buds and hash, the U.S. cannabis industry relies heavily on Chinese imports for critical equipment, including grow machinery, vaporizers, packaging, and cartridges.
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Higher tariffs may increase prices, driving consumers to the illicit market and forcing small businesses to close as they struggle to absorb costs. This could lead to industry consolidation, potentially stifling innovation and competition. Brosgart suggests that, in the long term, these cost pressures might encourage the industry to build a more diversified and resilient supply chain, reducing reliance on China and strengthening the sector.
Key Takeaways
- Water-soluble CBD Market size is expected to be worth around USD 4.7 Bn by 2034, from USD 1.3 Bn in 2024, growing at a CAGR of 13.7%.
- Full-Spectrum CBD held a dominant market position, capturing more than a 45.3% share in the water-soluble CBD market.
- Powder held a dominant market position, capturing more than a 67.9% share in the water-soluble CBD market.
- Indirect Sales/B2C held a dominant market position, capturing more than a 57.4% share in the water-soluble CBD market.
- Food & Beverages held a dominant market position, capturing more than a 41.8% share in the water-soluble CBD market.
- North America stands as the dominant region in the global water-soluble CBD market, commanding a significant share of approximately 51.5%, equating to a market value of USD 0.6 billion in 2024.
Report Scope
Market Value (2024) | USD 1.3 Billion |
Forecast Revenue (2034) | USD 4.7 Billion |
CAGR (2025-2034) | 13.7% |
Segments Covered | By Type (CBD Isolate, Full-Spectrum CBD, Broad-Spectrum CBD), By Form (Powder, Liquid), By Distribution Channel (Direct Sales/B2B, Indirect Sales/B2C, Supermarkets/Hypermarkets), By End-use (Food And Beverages, Personal Care and Cosmetics, Pharmaceuticals, Others) |
Competitive Landscape | Isodiol International Inc., Prinova Group LLC, CBD Hemp Experts, OROCAN GmbH, Le Herbe, Inc., International CBD Supply, Simply Soluble CBD, Hanma Investment Group Co., Ltd. (HMI Group), Elixinol LLC, Nuleaf Naturals LLC, BIOTA Biosciences LLC, Arvanna LLC, Isan Global, Beneficial Blends, Other Key Players |
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