Label printers use various label materials such as paper and synthetic polymer to print product information such as manufacturing date, pricing and brand details, and others. The print mechanisms used for printing labels are laser, impact, thermal, and others. The thermal print mechanisms are of two types such as direct thermal printing and thermal transfer printing. The direct thermal printers use a material that is chemically treated which prints in black and white only and needs little maintenance. These printers don’t require toner, ink, or ribbons and are cheap as compared to thermal transfer printers. The thermal transfer printers require ribbon for printing and can print in color with an addition of colored ribbon. Thermal transfer printers are good for printing graphics and withstand chemicals and extreme temperatures as compared to direct thermal printers.
Rapid industrialization, coupled with growing demand for labels in retail outlets for accurate and secure price labeling, and increasing demand for eco-friendly linerless labels are factors augmenting demand for label printers. Growing e-commerce industry and increasing demand for waterproof and weatherproof labels in various sectors such as consumer goods, food & beverages, pharmaceuticals, and others owing to its water resistant properties have a positive impact on the global market. Increasing consumer awareness for health concern have led to an increase in demand for labels with product information. This is a factor proliferating demand for label printers.
High cost of labeling is a factor challenging the demand for label printers to a certain extent. Increasing R&D and technological advancements for new label printers are about to create new revenue opportunities for manufacturers operating in the target market.
The worldwide market for label printers is expected to grow at a significant CAGR of around 12.4% over the forecast period and was valued at US$ 12,330 Mn in 2018.
Label printers are mainly of three types such as desktop type, industrial type, and mobile type. The desktop type printers are widely used for synthetic materials such as polypropylene, polyester, vinyl, mylar, and others owing to their robust design and huge power supplies. Label printers are used in various applications such as manufacturing, logistics, and retail. Increasing demand for label printers in logistic applications such as transportation and shipping is a factor augmenting growth of the global market. In addition, demand from retail industry is increasing owing to growing retail sector and for easy handling of products available in wide range.
- By Type
- By Region
- By Application
Increasing demand of barcode label printers in various industries such as retail, manufacturing industries, and transportation and logistics is a factor augmenting demand for label printers in North America region. Growing E-commerce and packaging industries, coupled with increasing demand for labeling of various products as an anti-counterfeit measure in retail sector have led to an increase in demand for label printers in the Asia Pacific region.
Some of the prominent players operating in the target market include Zebra (US), SATO (JP), Honeywell (US), TSC (TW), Br (JP), TEC (JP), Epson (JP), Brady (US), New Beiyang (CN), Cab (DE), Godex (TW), Citizen (JP), Postek (CN) and VIPColor.