Popular photo-sharing platform Instagram has rolled out an update regarding its Badges feature. The company is expanding the availability of Badges. It said that paid Badges are now available. All the eligible creators can claim Badges. The expansion of the availability of Badges is limited to creators in the US market. The company said that users can apply for the feature. Their requests will be assessed and a decision will be taken accordingly on allowing them to use the feature. Users about 18 years of age and having 10,000 followers minimum can place a request with the company. These Badges are available for USD 0.99, USD 1.99, and USD 4.99.
Instagram had launched the Badges feature in May 2020. It was initially available to selected creators. It expanded the availability to around 50,000 creators a few months later. The feature lets creators make money from their fans on the platform. Users can also show support during a Live video for the creators. Once a creator purchases Badges, the creator will appear alongside the comments section in a live show. Instagram said that the feature will allow creators to engage with followers. The host will be able to see a list of supporters during the live video. The company has already declared that it will not charge any fees till 2023. The latest feature is aimed at helping the company to diversify its revenue apart from advertising.
Instagram said that if a user purchases multiple badges, then questions of the use will be highlighted on the top of the live video. There will be no option for editing or deleting a question after the submission. The company added that Badges will broaden the monetization aspect. Besides, it can be the prelude to weighing more perks. The company said that Badges will increase visibility on live streaming. Creators will be required to accept Instagram’s guidelines and policies before using Badges. The feature will be visible in the Profile section. The company is also offering a professional dashboard. It will allow creators to look at their reach and growth.