Air Fryer Market to Reach USD 2.2 Billion by 2033

Introduction

The Global Air Fryer market is projected to grow significantly, with its value anticipated to reach approximately USD 2.2 billion by 2033, up from USD 1.1 billion in 2023. This represents a compound annual growth rate (CAGR) of 7.4% over the forecast period from 2024 to 2033.

An air fryer is a kitchen appliance that uses convection technology to circulate hot air around food, creating a crisp outer texture without the need for excessive oil. This innovative cooking device has gained popularity for its ability to replicate the taste and texture of deep-fried food while promoting healthier eating habits. Equipped with advanced temperature and timer controls, air fryers cater to diverse cooking needs such as frying, roasting, grilling, and baking. Their user-friendly design and energy-efficient operation make them an attractive option for both households and commercial kitchens.

The air fryer market encompasses the manufacturing, distribution, and sale of air fryers across consumer and commercial segments. This market has experienced significant growth in recent years, driven by the rising consumer preference for health-conscious cooking solutions and the increasing awareness of sustainable cooking practices. The market is characterized by a wide range of products that vary in size, capacity, and functionality, catering to different price points and consumer needs. Key players in the industry are continually innovating to differentiate their offerings with features such as smart connectivity, multi-functional designs, and improved energy efficiency.

Several factors contribute to the growth of the air fryer market. First, the global shift toward healthier lifestyles has prompted consumers to adopt appliances that reduce fat intake without compromising flavor or texture. Additionally, the rise of urbanization and dual-income households has fueled demand for convenient and time-saving cooking solutions. Technological advancements, including smart air fryers with Wi-Fi or app-based controls, have further boosted consumer interest. The market has also benefited from increased adoption in commercial kitchens, where air fryers help reduce operating costs and comply with health and safety regulations.

Demand for air fryers continues to grow across both developed and developing regions. In developed economies, rising health consciousness and busy lifestyles have driven demand for compact, efficient, and versatile kitchen appliances. Meanwhile, in emerging markets, improving living standards and rising disposable incomes are expanding the consumer base. The COVID-19 pandemic further accelerated demand as more people turned to home cooking, seeking healthier and more cost-effective meal preparation options. This shift has resulted in robust sales through both traditional retail channels and e-commerce platforms.

The air fryer market presents numerous opportunities for growth and innovation. Emerging markets, particularly in Asia-Pacific, Latin America, and the Middle East, offer significant untapped potential due to the rising adoption of modern cooking appliances. Product differentiation, such as air fryers tailored for large families or equipped with advanced features like voice control and AI-driven cooking recommendations, represents a key growth avenue.

Additionally, strategic partnerships with e-commerce platforms and investments in marketing campaigns highlighting health benefits can further expand the consumer base. As sustainability continues to gain importance, manufacturers who incorporate energy-efficient designs and eco-friendly materials are likely to gain a competitive edge in this dynamic market.

Key Takeaways

• The air fryer market, valued at USD 1.1 billion in 2023, is anticipated to double in size to USD 2.2 billion by 2033, driven by a robust compound annual growth rate (CAGR) of 7.4%.
• In 2023, digital air fryers emerged as the dominant product segment, driven by growing consumer demand for enhanced convenience and user-friendly interfaces.
• Air fryers with a capacity of 2L to 5L led the market in 2023, reflecting their suitability for typical household cooking requirements.
• Residential applications accounted for 69.7% of the market share in 2023, highlighting the growing preference for air fryers as a staple appliance in home kitchens.
• North America led the global air fryer market in 2023 with a 40.0% share, propelled by a strong focus on health-conscious cooking practices and increasing consumer awareness of healthy eating habits.

Air Fryer Statistics

• Air fryers use up to 70% less energy than deep fryers.
• On average, air fryers last 2-5 years before replacement is needed.
• Foods cooked in air fryers can have 80% fewer calories than those cooked in deep fryers.
• The U.S. leads air fryer demand, accounting for 37% of the global market between 2022-2026.
• Air fryers range in price from $60 to over $200.
• Most air fryers take up between 12 × 12 and 15.35 × 13.7 inches of counter space.
• Air fryers require at least 5 inches of clearance on all sides for safety.
• The average weight of an air fryer is 14-16 pounds, with larger models exceeding 20 pounds.
• A survey shows 27% of health-focused restaurants use air fryers, compared to 12% of traditional ones.
• Consumers prefer restaurants with healthier options, with 68% supporting these menus.
• Air frying reduces calorie and fat content by up to 80% compared to deep frying.
• In blind taste tests, 62% of participants could not differentiate air-fried from deep-fried foods.
• Restaurants using air fryers report a 30% drop in oil use and a 15% cut in energy costs.
• Projections show 40% of quick-service restaurants will adopt air fryers by 2025.
• Studies reveal air frying can reduce acrylamide formation by up to 90%.
• By 2028, global air fryer sales are expected to reach 106.50 million units.
• In 2023, the average number of air fryers per household is 0.03 units.
• The typical air fryer wattage is around 1425 watts, with a range of 800-2175 watts.
• Air fryers can reduce fat and calorie content by 70% compared to traditional frying methods.
• Xiaomi introduced the MIJIA Smart Air Fryer 3.5L in 2023 for 399 Yuan.
• Chefman launched an 8-quart TurboFry Touch Air Fryer priced at $67.49.
• Around 42% of Americans are familiar with smart air fryers, while 58% are not.
• Wi-Fi and Bluetooth air fryers have improved cooking experiences for 71.5% of users.

Emerging Trends

• Rising Popularity of Health-Conscious Cooking: Consumers are increasingly turning to air fryers for healthier cooking alternatives. Air fryers use up to 85% less oil compared to traditional deep fryers, aligning with the growing demand for low-fat diets and healthier lifestyles. This trend is particularly strong among millennials and Gen Z consumers who prioritize fitness and wellness.
• Integration of Smart Features: Air fryers are becoming more technologically advanced, featuring Wi-Fi connectivity and app-based controls. These smart functionalities allow users to monitor cooking progress, adjust settings remotely, and even access pre-programmed recipes. By 2023, surveys showed over 40% of consumers preferred smart appliances, driving further innovation in this space.
• Demand for Multi-Functionality: Modern air fryers now offer additional features such as baking, roasting, dehydrating, and grilling, making them versatile kitchen tools. This multi-functionality appeals to consumers looking to consolidate kitchen appliances, especially in smaller urban homes where space is limited.
• Sustainability and Energy Efficiency: With environmental concerns growing, energy-efficient appliances are gaining traction. Air fryers use significantly less energy compared to traditional ovens, reducing both electricity consumption and carbon footprints. Some brands are also using recycled materials in manufacturing, addressing sustainability demands.
• Expansion in Emerging Markets: Air fryer adoption is rising rapidly in regions like Asia-Pacific, Latin America, and Africa. Increased disposable income, urbanization, and the influence of Western eating habits are key drivers. The Asia-Pacific market alone accounts for a significant share of this growth, especially in countries like China and India where middle-class households are expanding.

Top Use Cases

• Quick and Convenient Meals: Air fryers have revolutionized meal preparation by reducing cooking times by up to 50%. Busy professionals and families are using air fryers to prepare quick snacks, frozen foods, and ready-to-eat meals in under 15 minutes.
• Cooking Low-Fat Foods: Health-conscious users rely on air fryers for creating low-fat alternatives to fried favorites such as French fries, chicken wings, and spring rolls. This has been particularly impactful in reducing calorie intake for people aiming to lose weight or manage cholesterol levels.
• Meal Prep for Small Households: Air fryers are ideal for single-person households or small families. Their compact size and portion control make them a preferred choice for preparing small, personalized meals without wastage. In 2023, 28% of global air fryer sales came from consumers living in apartments or smaller living spaces.
• Baking and Desserts: Beyond frying, air fryers are increasingly used for baking items like cakes, muffins, and cookies. The consistent heat distribution makes it an accessible alternative for users who do not own traditional ovens, particularly in regions with smaller kitchens.
• Food Reheating with Crisp Texture: Air fryers are widely used to reheat leftover food, providing a better texture than microwaves. They are particularly effective for reheating pizza, fries, and other fried foods while restoring their crispiness.

Major Challenges

• High Initial Cost: Air fryers often have higher upfront costs compared to other kitchen appliances like microwaves or deep fryers. This poses a barrier for low-income households, especially in emerging markets. Models with advanced features can range between $100 to $300, making affordability a key challenge.
• Limited Cooking Capacity: Most air fryers have a smaller capacity compared to ovens, limiting their ability to prepare large portions. This can be inconvenient for larger families or social gatherings, reducing their appeal in such scenarios.
• Maintenance and Cleaning Issues: While air fryers are marketed as easy to use, cleaning their intricate parts such as baskets and trays can be cumbersome. Non-stick coatings can wear out over time, requiring replacement components that may not always be readily available.
• Consumer Perception of Uneven Cooking: Some users report inconsistent cooking results, particularly with thicker foods or layered dishes. This affects consumer confidence and might lead to dissatisfaction or negative reviews, impacting the product’s reputation in competitive markets.
• Health Concerns Over Non-Stick Coatings: Air fryers commonly use non-stick coatings like Teflon, which may release harmful chemicals when exposed to high temperatures. Consumer awareness of such risks has led to growing demand for alternatives like ceramic-coated models, though these options are often more expensive.

Top Opportunities

• Product Innovation for Larger Capacities: Developing air fryers with larger cooking capacities could address the needs of bigger households and restaurants. Introducing models that cater to families of five or more could capture a broader customer segment, particularly in Western markets.
• Expansion of Affordable Models: Offering low-cost or entry-level air fryer models could boost penetration in price-sensitive markets like India, Brazil, and parts of Africa. Scaling down on advanced features while maintaining core functionality may attract budget-conscious consumers.
• Partnerships with Recipe Platforms: Air fryer brands can partner with recipe platforms or create their own recipe libraries to inspire usage. Engaging content such as online cooking tutorials, mobile apps, or community forums could increase product usage and customer loyalty.
• Focus on Eco-Friendly Designs: Introducing air fryers with sustainable materials and energy-efficient technology can cater to environmentally conscious consumers. Models with features such as recyclable components or lower power consumption could stand out in competitive markets.
• Adapting for Regional Cuisines: Tailoring air fryers to accommodate regional cooking styles and dishes could accelerate adoption. For example, models designed to prepare popular Asian foods like dumplings or Indian snacks such as samosas would appeal to local markets. Adding region-specific presets could enhance user satisfaction and differentiation.

Key Player Analysis

• Philips (Koninklijke Philips N.V.): Philips has solidified its position as a leader in the air fryer market with its flagship “Philips Airfryer” series, renowned for advanced Rapid Air Technology. The company holds a significant market share, reportedly accounting for over 20% of global sales in 2023 (Statista). Philips continues to invest in R&D, focusing on energy-efficient, user-friendly designs, and smart cooking features. The brand’s premium pricing strategy and strong distribution network across North America, Europe, and Asia make it a top player.
• Ninja (SharkNinja Operating LLC): Ninja has gained rapid traction in the market by offering innovative, multifunctional air fryers that integrate pressure cooking, baking, and dehydration functions. The company reported a 35% increase in air fryer sales between 2021 and 2022, primarily in the U.S. and Europe, where demand for versatile cooking appliances is highest (Retail Dive). Ninja’s competitive pricing and heavy investment in digital marketing campaigns have made it a household name among younger, tech-savvy consumers.
• COSORI (Vesync Co., Ltd.): COSORI is one of the fastest-growing brands in the air fryer segment, offering affordable yet feature-rich products. With over 3 million units sold globally in 2023, COSORI is particularly strong in the North American and European markets, leveraging its reputation for large-capacity models and smart app integration (Business Wire). The brand’s focus on customer feedback and product customization has helped it secure a loyal customer base.
• Instant Pot (Instant Brands Inc.): Instant Pot, known for its multifunctional kitchen appliances, has successfully expanded into the air fryer market with its “Instant Vortex” product line. The company captured 15% of the U.S. air fryer market share in 2023, according to MarketWatch, by targeting families seeking high-quality, versatile cooking appliances at competitive prices. Instant Pot’s strong brand equity and commitment to innovation are key factors in its market leadership.
• BLACK+DECKER (Stanley Black & Decker, Inc.): BLACK+DECKER is a well-established brand in the home appliances market and has become a key player in the air fryer segment through affordable, compact, and energy-efficient models. The company reported a 20% year-over-year growth in sales of air fryers in 2022, driven by increasing demand in emerging markets such as Asia-Pacific (PR Newswire). BLACK+DECKER’s reputation for durability and reliable customer service has reinforced its position in the market.

North America Leads the Air Fryer Market

North America Leads the Air Fryer Market with 40.0% Share in 2023

North America dominated the global air fryer market in 2023, holding a commanding 40.0% market share, equivalent to an estimated value of USD 0.44 billion. This leadership is attributed to the strong consumer emphasis on health-conscious cooking practices and the growing popularity of compact, energy-efficient kitchen appliances.

The region’s high disposable income levels, coupled with widespread adoption of innovative home technologies, have further accelerated demand for advanced air fryers with smart connectivity and multifunctional features. The rising prevalence of dual-income households, coupled with busy lifestyles, has fueled the adoption of time-saving cooking solutions, solidifying North America’s position as the largest regional market.

Additionally, increased penetration of e-commerce platforms and robust promotional campaigns have played a critical role in driving consumer awareness and sales across the United States and Canada. As the demand for healthier food preparation alternatives continues to rise, North America is expected to remain a key growth hub for the air fryer industry.

Recent Developments

• In 2023, Cosori recalled over 2 million air fryers due to fire and burn risks caused by overheating wire connections, according to the CPSC. Additionally, 250,000 units in Canada and 21,000 in Mexico were affected. Cosori received 205 incident reports, including cases of fire, melting, and smoke.
• In 2024, Jamie Oliver Productions partnered with Tefal to launch Jamie’s Air-Fryer Meals, a primetime series on Channel 4. With 45% of UK households owning air fryers, Jamie demonstrated how these appliances make cooking faster and easier while delivering nutritious meals.
• May 17, 2023 – Whirlpool Corporation showcased its latest kitchen and laundry appliances at the Pacific Coast Builders’ Conference (PCBC) in Anaheim. These innovations reflect emerging trends, helping trade professionals address evolving homebuyer preferences efficiently.
• In 2024, SharkNinja Inc reported a 22% sales increase in its first quarterly results as a public company. Second-quarter sales reached $950.3 million, up from $778.2 million in the prior quarter, with a profit of $11.9 million, or 9 cents per share, driving premarket stock gains.
• In 2023, Philips launched an air fryer in India in partnership with Croma. Featuring a see-through cooking window, 14-in-1 cooking functions, and Rapid Air Technology, the device prevents overcooking while offering convenience. Priced at Rs 15,995, it is available on the Philips e-store and retail outlets.
• June 26, 2024 – Midea America Corp introduced the Midea 11QT Two-Zone Air Fryer Oven. Combining air fryer and toaster oven functionalities, this innovative appliance caters to busy households, delivering versatility and efficiency for modern home cooking.

Conclusion

The air fryer market is poised for sustained growth, driven by shifting consumer preferences toward healthier cooking solutions, the rise of smart home technologies, and increasing demand for versatile, time-efficient kitchen appliances. With expanding adoption across both residential and commercial segments, the market offers significant opportunities for innovation in product design, capacity, and functionality. Emerging markets and evolving lifestyle trends further fuel the potential for growth, making air fryers a staple in modern kitchens worldwide. However, addressing challenges such as affordability, maintenance, and environmental concerns will be crucial for manufacturers to maintain competitive advantages and capture a broader consumer base in this dynamic and fast-evolving industry.

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