Fruit and Vegetable Juice Market to Hit USD 268.1 Billion by 2033, CAGR of 6.2%

Introduction

The global Fruit and Vegetable Juice Market is poised for significant growth, with projections indicating a rise from USD 146.9 billion in 2023 to USD 268.1 billion by 2033, marking a CAGR of 6.2%. This expansion is driven by a variety of factors, including shifting consumer preferences toward healthier dietary choices and the growing popularity of natural and nutrient-rich juice options.

Health consciousness is a major trend influencing market growth. Consumers are increasingly opting for juices that offer natural vitamins and minerals, moving away from sugary and carbonated beverages. This shift is also reflected in the rising demand for cold-pressed juices, which preserve more nutrients compared to traditional juicing methods.

Moreover, the trend of blending fruits and vegetables to create juices that provide the benefits of both is gaining traction, as these blends offer enhanced nutritional value and appealing flavors.

However, the market faces challenges such as the high sugar content of some juices, which has prompted health-conscious consumers to seek low-sugar or sugar-free alternatives. Additionally, the perishability of natural juices imposes constraints on distribution and shelf-life, necessitating advanced preservation techniques to maintain freshness and nutritional quality.

Recent developments in the market include the introduction of new products tailored to health and wellness trends. For example, major brands have launched lines of fortified juices and blends that combine fruits and vegetables, catering to consumers seeking functional beverages with added health benefits.

In a significant development, PepsiCo announced the acquisition of Siete Foods for $1.2 billion, set to be finalized in the first half of 2025. Siete Foods, known for its grain-free and dairy-free Mexican-American products, aligns with PepsiCo’s strategy to expand its multicultural and health-conscious product lines.

PepsiCo divested its majority stake in its North American juice portfolio, including Tropicana and Naked Juice brands, to a private equity firm. This strategic move fetched approximately $3.3 billion, which PepsiCo plans to reinvest in its business.

Key Takeaways

• The Fruit and Vegetable Juice Market is set to reach USD 268.1 billion by 2033, growing at a CAGR of 6.2% from its 2023 value of USD 146.9 billion.
• In 2023, Fruit Juices claimed a notable 62.3% market share, emphasizing natural sweetness and nutrition, with Orange and Apple Juice leading the way.
• Supermarkets/Hypermarkets dominated distribution channels with over 52.3% market share in 2023, providing a wide selection and convenient shopping.
• Regular Juice led with 53% market share, while Low-Sugar Juices attracted health-conscious consumers. Fortified Juices with added nutrients exhibited steady growth.
• In 2023, North America dominated the fruit and vegetable juice market, holding a 33.5% revenue share at USD 49.2 billion.

Fruit and Vegetable Juice Statistics

Global Juice Consumption Insights

• The price increase in restaurant meals and ready-to-eat food, which increased 3.4%, was once again due to rising prices for lunch/brunch, takeaway coffees, and takeaway meals.
• Grocery food prices also rose 2.5%, driven by higher prices for olive oil, butter, and standard 2L milk.
• Between July 2014 and March 2023, prices of some sweetened, processed foods and drinks such as boxed chocolate, ice cream, soft drinks, and sports energy drinks have risen by around 14%. At the same time, the price of some fruits and vegetables has risen by around 45%.
• Data from the Australian Bureau of Statistics (ABS) shows fruit and veggie prices rose 7.5% in the 12 months to July.
• The increase was partly driven by higher prices for restaurant meals and ready-to-eat food, which increased by 3.7%.

Dietary Trends in Juice Drinking

• Fruit Logistica is the world’s leading international trade fair for fresh fruits and vegetables, dried fruits, and tree nuts. Statistics from past shows reveal more than 83 percent of visitors come from outside Germany.
• Groceries also increased by 3.9% alongside non-alcoholic beverages (increased by 4.3%), with meat, poultry, and fish prices increasing by 0.2%.
• Apples are grown in all 50 states. As of 2010, the U.S. Department of Agriculture reported that 60 percent of the apples produced in the U.S. were grown in Washington state, 13 percent in New York, 6 percent in Michigan, 5 percent in Pennsylvania, 3 percent in California, and 2 percent in Virginia.
• According to the Australian Bureau of Statistics, only 5.4% of adults eat their recommended daily intake of fruit and vegetables.
• Another study has found that drinking vegetable juice reduces risks of Alzheimer’s disease by 76%.

Juice Market Growth Statistics

• In 2023, price levels for food and non-alcoholic beverages were 19% above the EU average in Luxembourg, followed by Denmark and Malta with 16% above the average. In Romania, it was 26% below the average followed by Poland at 22% below the average.
• Around the world, approximately 1.5 billion people prefer to avoid meat and meat-based products.
• As of 2023, there are 26,932 restaurants in the United States of America that are Vegetarian or Vegan based.
• Moreover, it is expected that the growth of similar restaurants will be at 3.3% in 2023.
• Iran (the eighth country in the ranking of suppliers) exported fruits and vegetables worth $236 million to Russia and the key positions of Iranian exports were greenhouse vegetables, pistachios, melons, stone fruits, and kiwi.

Emerging Trends

• Health and Wellness Emphasis: The growing focus on health and wellness among consumers is boosting the demand for juices that are rich in antioxidants, vitamins, and minerals. These functional juices, designed for immune support, digestive health, and energy enhancement, are increasingly incorporating vegetable bases like kale, spinach, and beet to lower sugar content and boost nutritional value.
• Innovative Flavor Profiles: The juice market is experiencing an uptick in unique flavor combinations that appeal to both adventurous tastes and health-conscious consumers. Popular mixes include pineapple-ginger, carrot-turmeric, and blueberry-acai, while traditional flavors like apple and orange remain favorites. This trend is propelled by consumer demand for diverse and health-centric beverage options.
• Sustainability and Ethical Practices: There is a noticeable move towards sustainable practices in production and packaging, with brands progressively opting for eco-friendly materials such as biodegradable bottles or recycled plastics. Moreover, there is a growing preference for ethically sourced ingredients, with consumers favoring products that support local agriculture and fair-trade practices, indicating a deep-seated commitment to environmental and social responsibility.
• Premium and Functional Offerings: With an increasing awareness of health, there is a trend towards premium juice products that provide functional benefits. These products are enhanced with vitamins, minerals, and supplements, targeting overall health improvement and specific wellness concerns like digestive and immune system support.
• Technological Innovations in Customization: The integration of digital tools and artificial intelligence in the sector is enabling brands to provide personalized juice experiences. Consumers can select specific ingredients or desired health benefits, allowing brands to directly meet individual health needs and preferences through customized products.

Use Cases

• Health and Wellness Drinks: The increasing focus on health and wellness is driving demand for fruit and vegetable juices, which are often enriched with vitamins, minerals, and other nutrients, appealing to health-focused consumers. This shift towards healthier living has elevated the intake of these juices, especially those that are 100% pure, free from added sugars or preservatives.
• Convenient Breakfast Options: In regions like North America, where lifestyles are typically hectic, fruit and vegetable juices are favored as a quick, nutritious breakfast choice. This convenience has significantly contributed to their popularity in these areas.
• Innovative Product Offerings: Major players in the market are constantly innovating to attract consumer interest. For instance, they are launching new products with reduced sugar levels, unique flavors, and functional benefits such as added fiber or antioxidants. Brands such as Naked and Tropicana have broadened their offerings to include these new, health-focused products.
• Expansion into New Markets: Anticipated as the fastest-growing region, Asia-Pacific is seeing an increase in health consciousness, higher disposable incomes, and urbanization, prompting manufacturers to introduce products that cater to local flavors and dietary needs, including a variety of fruit blends.
• Online Retail Growth: The online sales channel for fruit and vegetable juices has expanded rapidly, further accelerated by the COVID-19 pandemic. The rise in online grocery shopping has led companies like Amazon to enhance their distribution capabilities to support the growing demand for home-delivered groceries, encompassing a diverse selection of juice products.

Major Challenges

• Preservation and Shelf Life: A major challenge is extending the shelf life of juices without compromising their taste and nutritional value. Traditional heat treatments can alter the sensory properties and diminish nutrients, leading to the need for more natural and advanced preservation techniques.
• Competition from Unhealthy Beverages: Even with a rising health trend, fruit and vegetable juices continue to face significant competition from carbonated drinks and other less healthy beverages that are often more affordable and have longer shelf lives.
• Supply Chain Complexity: The international scope of the juice market introduces supply chain complexities, involving sourcing ingredients from diverse regions and complying with various international regulatory standards. These factors can impact the efficiency of production and distribution.
• Consumer Demand for Clean Labels: There is increasing consumer demand for clean-label products—those free from additives and artificial ingredients. Fulfilling this demand can pose challenges for manufacturers, often necessitating the reformulation of existing products.
• High Production Costs: The production of juices, particularly organic or those made with novel ingredients, can be expensive. These higher costs are frequently transferred to the consumer, making these juices less competitively priced compared to other beverage choices.

Market Growth Opportunities

• Health-Conscious Consumer Demand: Post-pandemic, there’s been a surge in demand for fruit and vegetable juices that are rich in antioxidants, vitamins, and minerals. This is largely driven by their perceived immunity-boosting and anti-aging benefits. In 2023, the health-focused segment of these juices saw notable revenue growth, reflecting a strong consumer preference for health-oriented beverages.
• Innovations in Product Offerings: The market is experiencing growth through the introduction of innovative products like cold-pressed and vitamin-rich juices. These offerings cater to the increasing nutritional expectations of consumers. Juices that are blends of fruits and vegetables are particularly gaining popularity due to their comprehensive nutritional profiles.
• Expansion in Online and Retail Distribution: The shift towards online shopping, accelerated by the COVID-19 pandemic, has significantly boosted the online retail segment. While supermarkets and hypermarkets continue to hold a major share of the market due to their wide product range, online platforms are expected to experience rapid growth, supported by enhanced internet connectivity and the convenience of shopping from home.
• Geographical Expansion into Emerging Markets: The Asia Pacific region is projected to exhibit the fastest growth due to an increase in consumer awareness, higher disposable incomes, and urbanization. Market players are capitalizing on this trend by adapting their product offerings to meet local tastes and dietary preferences, which is expected to substantially increase their market presence.
• Focus on Sustainable Packaging: As environmental awareness grows, there is a shift towards sustainable packaging in the juice industry. Packaging solutions like Tetra Paks, known for their eco-friendly attributes and lightweight nature, are seeing increased adoption. This trend aligns with the broader industry move towards sustainability, aiming to reduce the environmental footprint of packaging.

Key Players Analysis

• In 2023, PepsiCo focused on expanding its beverage portfolio with an emphasis on healthier options. They introduced new products and worked on reformulating existing drinks to reduce added sugars, broadening their zero-sugar options. The company also launched new beverage brands and maintained a strong market presence in its juice segment despite previous divestitures of major juice brands like Tropicana and Naked in 2022.
• The Kraft Heinz Company actively participates in the fruit and vegetable juice sector, as demonstrated by their product, Fruitlove, a smoothie that combines creamy yogurt with real fruits and vegetables.
• Keurig Dr Pepper Inc. offers a variety of fruit and vegetable juice beverages, including Snapple® Fruit Punch Flavored Juice Drink and Mott’s® Active™ Blastin’ Berry.
• The Coca-Cola Company provides a range of fruit and vegetable juice products under brands like Simply® and Minute Maid®.
• Campbell Soup Company has innovated the juice aisle with its V8® brand, which offers a range of fruit and vegetable juice blends. These beverages are designed to support a healthy lifestyle with options that include essential vitamins and low calories, making vegetable nutrition convenient and enjoyable.
• Del Monte Foods is a prominent player in the fruit and vegetable juice sector, renowned for its extensive portfolio of packaged food products under the Del Monte brand. The company’s commitment to quality and sustainability is reflected in its global distribution across numerous countries, leveraging its vertical integration to control every step from production to marketing.
• Nestlé S.A. has actively expanded its presence in the fruit and vegetable juice sector, reflecting a commitment to meet evolving consumer preferences for healthier and more natural beverage options. The company’s innovations include launching new juice lines that cater to the growing demand for nutrient-rich and preservative-free juices, targeting health-conscious consumers globally.
• Welch Foods Inc., a cooperative owned by over 700 American family farms, is prominent in the fruit and vegetable juice sector, particularly noted for its grape juices. The company has recently committed to a significant investment in Michigan to expand its production capabilities, emphasizing its role in boosting local employment and agribusiness within the region.
• Ocean Spray Cranberries, Inc. operates as a cooperative owned by nearly a thousand cranberry and grapefruit growers across the United States and Canada. Since its inception, Ocean Spray has made significant strides in the fruit and vegetable juice sector by introducing innovative packaging solutions like the juice box in 1981, which expanded its market to children.
• Dr. Pepper Snapple Group, a key player in the North American and Caribbean beverage markets, is prominent in the fruit and vegetable juice sector through its Mott’s brand, offering products like Mott’s Medleys, which contain two servings of fruit and vegetables per portion.
• Reed’s, Inc. is recognized for its unique, handcrafted ginger beverages, leading the market in natural ginger-based drinks in America. Their products, which include ginger beers and ales, are celebrated for their natural ingredients and distinctive ginger flavor. Reed’s has also ventured into the zero-sugar segment, broadening their appeal with health-conscious consumers.
• Fresh Del Monte Produce Inc., a leader in the fruit and vegetable juice market, ensures its products like freshly squeezed and concentrated juices meet high standards of quality and freshness. The company integrates sustainable practices across its operations, contributing to environmental conservation and community well-being.
• Citrus World Inc. actively contributes to the fruit and vegetable juice market by focusing on its Florida Natural brand, which has shown significant growth in retail and food service segments. This cooperative, comprised of numerous member growers, emphasizes quality and freshness in its juice products, which are distributed widely across the U.S. and internationally.
• The Eckes-Granini Group, renowned for its strong commitment to sustainability, is a leading supplier of fruit juices and beverages in Europe. Emphasizing sustainable practices, the company aims to offer its entire juice range from sustainable sources by 2030.
• The Coca-Cola Company is a significant player in the North American fruit and vegetable juice market, where it competes with other major brands. The company leverages its extensive distribution network, which includes supermarkets and online channels, to reach a broad consumer base.

Conclusion

The fruit and vegetable juice market is flourishing, driven by a growing consumer emphasis on health, innovative product introductions, and the expansion of online retail. The trend towards healthier and more sustainable choices, especially in emerging markets and eco-friendly packaging, is setting the stage for continued growth and innovation in this sector.

Discuss Your Needs With Our Analyst

Please share your requirements with more details so our analyst can check if they can solve your problem(s)

Request a Sample Download PDF