Sun Care Products Market to Reach USD 19.9 Billion by 2033

Introduction

The Global Sun Care Products Market is projected to reach approximately USD 19.9 billion by 2033, up from USD 13.2 billion in 2023, reflecting a compound annual growth rate (CAGR) of 4.2% over the forecast period from 2024 to 2033.

Sun care products refer to a range of skincare formulations designed to protect the skin from the harmful effects of ultraviolet (UV) radiation. These products typically include sunscreen, sunblocks, after-sun lotions, and tanning oils, which help to prevent sunburn, premature aging, and skin cancer caused by prolonged sun exposure.

Sunscreen products, particularly those containing active ingredients like zinc oxide or titanium dioxide, act as physical or chemical filters to block or absorb UV rays, thereby reducing skin damage. Additionally, after-sun products are formulated to provide relief and hydration to the skin following sun exposure. As consumer awareness of skin health and sun-related risks grows, the demand for diverse and advanced sun care products continues to rise.

The sun care products market encompasses the global demand, supply, and distribution of skincare solutions designed to offer protection from the sun’s harmful rays. This market includes a wide variety of products, such as sunscreens, sunblocks, tanning lotions, lip balms with SPF, and after-sun care treatments.

The market serves various consumer segments, including those focused on skincare, cosmetics, and wellness, with products available for different skin types, ages, and protection needs. With an increasing emphasis on preventive skincare and the rising awareness about skin cancer and photoaging, the market has expanded rapidly, with both established and emerging brands introducing innovative formulations to meet consumer demand.

The sun care products market is driven by several key growth factors. Increasing awareness about the harmful effects of UV radiation on the skin, including skin cancer and photoaging, has been a major catalyst. As consumers become more informed about the risks associated with sun exposure, they are increasingly seeking protective products to mitigate these dangers. The rise in skin care consciousness, especially among younger consumers who prioritize holistic health and beauty, has further propelled market growth.

Additionally, the growing demand for multifunctional products—such as sunscreens with anti-aging or anti-pollution benefits—reflects a shift in consumer preferences toward convenience and enhanced efficacy. Furthermore, the market is supported by advancements in formulation technology, leading to more comfortable, non-greasy, and skin-friendly products, which have made sun protection more appealing for everyday use.

The demand for sun care products is being driven by a combination of seasonal, regional, and behavioral factors. In regions with high sun exposure, such as North America, Europe, and Asia-Pacific, demand for sunscreens and sun protection products is particularly strong during the summer months. However, a growing trend toward year-round sun protection is emerging, with more consumers recognizing the importance of protecting their skin from UV rays even in colder months or during indoor activities.

Additionally, there is rising demand for sun care products among different age groups, with products formulated for children, sensitive skin, and mature skin becoming increasingly popular. The growing focus on “clean” beauty and natural ingredients also boosts demand for sun care products that are free from harmful chemicals and offer gentle yet effective sun protection.

The sun care products market presents numerous opportunities, particularly in the context of evolving consumer preferences and technological advancements. First, there is a notable opportunity in product innovation, where brands can capitalize on the increasing demand for natural, organic, and reef-safe ingredients.

As wellness continues to be a top priority for consumers, the opportunity for cross-category innovation—such as combining sun care with skincare routines targeting anti-aging, pigmentation, and hydration—presents a compelling growth avenue. Finally, the rise of e-commerce and direct-to-consumer sales channels allows brands to reach broader global markets, enhancing their accessibility and consumer engagement.

Key Takeaways

• The global sun care products market is expected to grow from USD 13.2 billion in 2023 to USD 19.7 billion by 2033, at a CAGR of 4.2%. This growth is driven by increasing awareness of UV protection and a growing focus on health-conscious consumer behavior.
• Sun-protection products made up 68.7% of the market in 2023. This reflects the rising consumer focus on protecting their skin from UV damage.
• Lotion-based sun care products held 51.2% of the market in 2023. Their popularity is due to their ease of use and multifunctional benefits, such as moisturizing and providing sun protection.
• Products with an SPF of 30-50 accounted for 62.8% of the market in 2023. These products are preferred by consumers as they offer optimal daily protection suitable for a wide range of needs.
• Hypermarkets and supermarkets led the distribution channel, with 41.4% of the market share in 2023. Their convenience and the wide variety of sun care products available in these stores contribute to their dominance.
• Europe was the leading region for the global sun care products market, holding 35.3% of the market share in 2023. This is due to high consumer awareness, a strong demand for premium products, and favorable regulatory conditions in the region.

Sun Care Products Statistics

• In 2023, products for post-sun recovery, like aloe-based lotions, experienced a 12% market growth.
• A sunscreen with SPF 30 blocks 97% of UV rays, offering significant protection.
• Most people apply only 20-50% of the sunscreen needed to reach the SPF level stated on the label.
• Around 90% of nonmelanoma skin cancers are linked to UV radiation exposure.
• One in five Americans will develop skin cancer by the time they turn 70.
• Nearly 2,000 Australians die annually from skin cancer, a largely preventable condition.
• Every year, more than 33,000 people seek emergency room treatment for sunburns.
• Over 50% of high school students report having had a sunburn in the past year.
• Between 60-80% of lifetime sun exposure happens before the age of 18.
• 44% of consumers have increased their use of sun protection in the past year.
• Americans spend an average of $110 per month on beauty, wellness, and fitness products. Women spend an average of $124, while men spend $94.
• 58% of Americans would not reduce their beauty spending, even in the face of a potential recession.
• 25% of consumers exclusively buy eco-friendly beauty products, and more than three-quarters are concerned about the environmental impact of their beauty purchases.
• 92% of consumers say they would be more loyal to brands that support social or environmental causes.
• 67% of beauty shoppers turn to social media influencers for product recommendations before making a purchase.
• 59% seek third-party reviews, while 55% consult beauty professionals.

Emerging Trends

• Increased Demand for Clean and Natural Ingredients: As consumers become more health-conscious, there is a growing preference for sun care products with natural, organic, and sustainable ingredients. Products free from harmful chemicals such as parabens, sulfates, and oxybenzone are gaining popularity. This trend aligns with the broader movement toward clean beauty and sustainable living, as consumers are more aware of the potential long-term effects of synthetic chemicals on both their skin and the environment.
• Rise in Multifunctional Sun Care Products: Consumers increasingly seek products that serve multiple purposes beyond sun protection. Multifunctional sun care products, such as moisturizers with built-in SPF, anti-aging ingredients, and even color-correcting formulas, are becoming more popular. This trend caters to the modern consumer’s demand for convenience and efficacy, offering products that simplify daily skincare routines without compromising on benefits.
• Growth in Digital and Personalized Skin Protection Solutions: With the rise of technology in skincare, brands are integrating digital tools to enhance the sun care experience. Apps that track UV exposure or personalized sunscreen recommendations based on skin type, lifestyle, and geographic location are becoming more common. This shift highlights a move towards more customized and tech-driven skincare routines.
• Sustainability and Eco-Friendly Packaging: Sustainability is a major trend in the beauty industry, and sun care is no exception. Consumers are increasingly drawn to brands that use eco-friendly packaging, such as recyclable, biodegradable, or refillable containers. Additionally, there is a demand for sun care products that do not contribute to environmental harm, particularly in marine ecosystems, which has led to the development of reef-safe sunscreens.
• Growing Focus on Sun Protection for All Skin Tones: There is a notable shift towards inclusivity in sun care, with brands developing sunscreens that cater to diverse skin tones. Traditionally, sunscreens left white residues or were not designed for darker skin tones, leading to a significant gap in the market. Recent formulations are more diverse, offering tinted sunscreens that blend well with various skin tones without leaving a visible cast.

Top Use Cases

• Prevention of Skin Cancer: One of the primary uses of sun care products is to protect the skin from harmful UV radiation, which is a major cause of skin cancer. Regular application of sunscreens with broad-spectrum protection reduces the risk of skin cancers, particularly melanoma, basal cell carcinoma, and squamous cell carcinoma. According to studies, consistently using SPF 15 or higher can reduce the risk of skin cancer by up to 50%.
• Anti-Aging and Skin Repair: Sun care products, particularly those with added antioxidants and anti-aging ingredients like vitamin C, vitamin E, and niacinamide, help reduce the visible signs of aging caused by sun exposure. Prolonged UV exposure accelerates the breakdown of collagen and elastin, leading to wrinkles, fine lines, and age spots. Sunscreens with additional anti-aging properties help to mitigate these effects and support overall skin health.
• Protection for Children’s Sensitive Skin: Sun care products designed specifically for children are among the most commonly used. These products often contain physical blockers such as zinc oxide or titanium dioxide, which provide effective protection without irritating young, sensitive skin. Given that children are more vulnerable to UV damage, these sunscreens are essential for outdoor activities, especially in regions with high sun exposure.
• Sports and Outdoor Activities Protection: Sun care products designed for athletes or individuals engaging in outdoor activities are another key use case. These sunscreens are typically water-resistant, sweat-resistant, and offer longer-lasting protection. They are essential for preventing sunburns and skin damage during prolonged exposure to the sun, whether for beach sports, hiking, or outdoor fitness sessions.
• Post-Sun Skin Repair: After sun exposure, the skin may require products that help to soothe and repair the skin. After-sun lotions and gels containing ingredients like aloe vera, chamomile, and hyaluronic acid are popular for their cooling and hydrating properties. These products help to reduce redness, inflammation, and discomfort, while also aiding the skin in its natural recovery process after UV exposure.

Major Challenges

• Formulation Issues with Broad-Spectrum Protection: While broad-spectrum sunscreens are essential for protecting the skin from both UVA and UVB rays, achieving a balanced formulation that provides effective protection without irritating the skin is a complex challenge. The inclusion of physical blockers like zinc oxide can sometimes leave a white residue, while chemical sunscreens may cause allergic reactions or sensitivities in certain skin types. Ensuring efficacy while maintaining consumer comfort remains a significant challenge for formulators.
• Consumer Education on Proper Application and Reapplication: Despite widespread awareness about the importance of sun protection, many consumers still fail to apply sunscreen correctly or reapply it regularly. A common misconception is that one application in the morning is sufficient for all-day protection. In reality, sunscreens need to be reapplied every two hours, or after swimming or sweating, to maintain their effectiveness. Educating consumers about the correct application and reapplication of sun care products is an ongoing challenge for the industry.
• Price Sensitivity and Premium Product Accessibility: While there is a growing demand for high-quality sun care products, especially those with natural or eco-friendly ingredients, price sensitivity remains a challenge. Consumers are often reluctant to pay a premium for sunscreens, even when higher-quality ingredients and advanced formulations are involved. Bridging the gap between premium, effective sun protection and affordability is a persistent issue for many brands.
• Sustainability Concerns and Reef-Safe Formulations: With increasing awareness of environmental impact, particularly concerning coral reef degradation caused by certain chemicals in sunscreens (e.g., oxybenzone and octinoxate), there is growing pressure on manufacturers to produce reef-safe sunscreens. While many companies are responding with alternatives, formulating products that are both environmentally friendly and effective in protecting the skin presents significant challenges in terms of sourcing ingredients, cost, and performance.
• Regulatory and Ingredient Transparency: The sun care industry faces significant challenges regarding regulation and transparency around ingredient safety. Different countries have varying regulations for sunscreens, which can complicate international distribution and marketing. Additionally, some consumers are seeking greater transparency about the ingredients used in their sun care products, pushing for clearer labeling and information regarding the sourcing, efficacy, and safety of ingredients.

Top Opportunities

• Expansion of Men’s Grooming and Sun Care Products: The men’s grooming market is expanding rapidly, and sun care products represent a significant opportunity within this category. Historically, sun protection was primarily marketed to women, but growing awareness of the importance of sun safety among men is driving demand for sunscreens and after-sun care products designed specifically for male consumers. This includes products with more masculine packaging, non-greasy formulas, and multi-functional features.
• Increased Demand for Sun Protection for Urban Dwellers: As cities become more populated and pollution levels rise, there is an increasing focus on sun protection even among people who may not spend much time outdoors. Urban dwellers are becoming more aware of the harmful effects of UV radiation, even in low-sun environments. This creates an opportunity for brands to develop lightweight, everyday sun protection products that can be seamlessly incorporated into daily skincare routines, such as tinted moisturizers with SPF or sunscreens formulated for city living.
• Growth of Sun Care Products for Specific Skin Conditions: Consumers with specific skin conditions like acne, rosacea, and melasma are seeking sun care products tailored to their needs. Sunscreens with added benefits such as oil control for acne-prone skin or those with pigmentation-reducing properties are gaining popularity. This segment is growing as more consumers recognize the need for specialized protection that addresses both sun safety and skin concerns.
• Emerging Markets and Rising Disposable Incomes: Emerging markets, particularly in Asia-Pacific, Latin America, and the Middle East, are seeing a rise in disposable incomes and increased awareness of sun protection. In regions with high UV exposure, there is a growing demand for quality sun care products. Brands have the opportunity to capitalize on these rising markets by offering affordable yet effective sun protection solutions that cater to local preferences and climate conditions.
• Innovative Formulations and Advanced UV Protection Technology: The sun care market is evolving with the development of new technologies and formulations that enhance UV protection. Innovative ingredients such as DNA repair enzymes, antioxidant-rich compounds, and advanced physical sunscreens are emerging. These innovations present significant opportunities for brands to differentiate themselves by offering more advanced, scientifically backed products that provide superior protection against the harmful effects of UV radiation.

Key Player Analysis

• Beiersdorf AG: Beiersdorf AG, a German company known for its personal care and skin care products, holds a significant position in the sun care market. In 2023, the company reported a revenue of approximately €9.3 billion, with its Nivea brand being a key contributor to its sun care portfolio. Beiersdorf’s focus on skin protection and innovation in UV filters has positioned it as a market leader. Nivea Sun, which includes sunscreens and after-sun products, remains a core offering.
• Groupe Clarins: Groupe Clarins, a French luxury cosmetics company, is renowned for its high-end sun care products. The company focuses on natural ingredients, with its sun care lines including products like UV protection oils, creams, and sprays. Clarins continues to invest in developing innovative formulations that cater to both beauty and protection.
• Johnson & Johnson: Johnson & Johnson, a major player in the global personal care market, offers a wide range of sun care products through brands like Neutrogena and Aveeno. Neutrogena’s Ultra Sheer sunscreen line is particularly popular for its broad-spectrum protection. The company focuses on dermatologically-tested formulations and consumer trust.
• Coty Inc.: Coty Inc. is an American multinational beauty company, known for a diverse portfolio that includes sun care products. Through its brands like Rimmel, Coty has expanded its sun care offerings, targeting younger demographics with more fashionable and effective sun protection options.
• Shiseido Co. Ltd.: Shiseido, a Japanese multinational personal care company, has made significant inroads in the sun care market with its innovative sunscreens, such as those under the Anessa and Shiseido brands. Their focus on high-tech ingredients and beauty-oriented UV protection products has made them a leader, especially in Asia.

Europe Sun Care Products Market

Europe Leading the Sun Care Products Market with a 35.3% Share in 2023

In 2023, Europe stands as the dominant regional market for sun care products, capturing a substantial share of 35.3%, valued at USD 4.65 billion. The region’s leadership can be attributed to a combination of factors, including a high level of consumer awareness regarding skin health and an increasing emphasis on sun protection across key European countries. This trend is further supported by the growing popularity of premium, organic, and dermatologically tested sun care products, which resonate with the region’s health-conscious consumers.

The European sun care market benefits from a strong presence of established global and regional brands, bolstered by ongoing innovation and a wide range of product offerings catering to diverse consumer needs. The demand is particularly strong in Southern Europe, where prolonged sun exposure and a warmer climate drive higher usage of sun care products. Moreover, countries like Germany, the UK, France, and Italy contribute significantly to market growth, with increasing awareness about the harmful effects of UV radiation and its correlation with skin aging and cancer.

Consumer trends in Europe are also influenced by a growing preference for environmentally sustainable and cruelty-free products, further boosting the market for natural and organic sun care solutions. With advancements in formulations offering better protection, ease of application, and long-lasting effects, the region is expected to maintain its dominant position, continuing to drive innovation in the sun care industry.

Recent Developments

• In 2024, skincare demand with sun protection benefits is on the rise across Southeast Asia. Brands are innovating to meet this growing trend in countries like Indonesia, Thailand, India, and the Philippines, combining beauty and sunshield features. Sales data reveals a 30% increase in India, a 45% surge in Indonesia, and a 22% boost in the Philippines, signaling significant growth potential in the market.
• In 2024, Vuori, a Southern Californian lifestyle brand, announced an $825 million investment from General Atlantic and Stripes. This funding boosts the brand’s valuation to $5.5 billion, marking a significant milestone in its journey to become a leading player in the performance apparel sector.
• In 2024, Sun Pharmaceutical Industries completed the merger with Taro Pharmaceutical Industries, acquiring all outstanding shares not already held by Sun Pharma or its affiliates. The transaction, valued at $347.73 million, strengthens Sun Pharma’s position in the pharmaceutical market.
• In 2024, REOME, a biotech-powered skincare brand, raised over £1.1 million in its inaugural seed round, led by Rianta Capital. This funding will accelerate REOME’s growth in both local and international markets, as the brand continues to innovate with potent, stress-relieving skincare formulations.
• In 2023, Shiseido Company, Limited announced the acquisition of DDG Skincare Holdings LLC, a prestigious skincare company focused on dermatologist-led, science-based solutions. This acquisition strengthens Shiseido’s portfolio in the premium skincare segment and aligns with its long-term growth strategy.
• In 2024, Bridgepoint revealed that its fund, Bridgepoint Europe VII (BE VII), has made a strategic investment in RoC Skincare, a renowned skincare brand. As part of the deal, Gryphon Investors, the company’s current majority stakeholder, will divest its holdings in RoC to Bridgepoint. The financial details of the transaction were not disclosed.

Conclusion

The global sun care products market is poised for steady growth, driven by increasing consumer awareness of the harmful effects of UV radiation and a heightened focus on skin health. As more consumers prioritize preventive skincare, the demand for innovative and multifunctional sun protection solutions continues to rise.

Trends such as the growing preference for natural and clean ingredients, the integration of sun protection into daily skincare routines, and the adoption of eco-friendly packaging are shaping the future of the industry. Additionally, technological advancements in sun care formulations and the expanding focus on diverse skin tones and age groups present significant opportunities for brands to meet evolving consumer needs. As the market continues to evolve, companies that embrace sustainability, product innovation, and personalized solutions will be well-positioned for success in this dynamic sector.

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