Table of Contents
Introduction
The Canada Tennis Market is projected to reach a value of approximately USD 729.7 million by 2033, up from USD 587.0 million in 2023, representing a compound annual growth rate (CAGR) of 2.2% during the forecast period from 2024 to 2033.
The Canada Tennis market represents the overall industry encompassing tennis equipment, apparel, events, and services within Canada. It includes various aspects such as the retail distribution of tennis products, the hosting of tennis tournaments, and the development of both recreational and professional tennis players. The market is influenced by growing participation in tennis, an increasing number of public and private tennis clubs, and a rising number of youth programs designed to introduce and develop tennis skills.
This market benefits from the global popularity of tennis, with Canada emerging as a significant player on the world stage, given its athletes’ success in international competitions. Growth factors in the Canada Tennis market can be attributed to a combination of increasing health awareness, more active lifestyles, and enhanced accessibility to tennis facilities across urban and suburban areas.
The rising popularity of tennis as a social and competitive sport also drives demand, particularly among millennials and younger demographics who seek athletic recreation that supports both physical fitness and community engagement. Additionally, the growing focus on the development of youth talent, through grassroots initiatives and elite-level training programs, is expected to generate long-term sustainability in the market.
Opportunity within the Canadian tennis sector lies in the expansion of grassroots development programs, further promotion of tennis through digital and media channels, and potential collaboration with schools to integrate tennis into physical education curriculums. Furthermore, there is significant growth potential in the commercial segment, including sponsorship deals, media rights, and the hosting of larger tennis events, which could significantly boost market revenue.
Key Takeaways
- The Canada Tennis Market was valued at USD 587.0 million in 2023 and is projected to grow to USD 729.7 million by 2033, reflecting a CAGR of 2.2%.
- In 2023, Racquets accounted for the largest share of the market with 34.4%, driven by an increase in both participation and performance preferences.
- The Amateur End-User segment led the market in 2023, comprising 67.6% of the total, highlighting the dominance of recreational play.
- Offline retail channels held the largest market share in 2023 at 63.3%, preferred by consumers for the hands-on experience in product selection.
Canada Tennis Statistics
- 50% of Canadians (18.5 million) have played tennis in their lifetime.
- 8% of Canadians (6.5 million) have played tennis in the past year.
- 12% of Canadians (4.5 million) have played tennis at least 4 times during the past year.
- 8% of Canadians (2.9 million) have played tennis at least once a week.
- The total number of tennis players in Canada has increased to nearly 5 million, up from 3.9 million in 2021—a growth of over 1 million participants.
Report Scope
| Report Features | Description |
|---|---|
| Market Value (2023) | USD 587.0 Million |
| Forecast Revenue (2033) | USD 729.7 Million |
| CAGR (2024-2033) | 2.2% |
| Segments Covered | By Product Type (Racquets (Power, Control, Tweener), Apparel (Tops and Dresses, T-Shirts, Jackets, Skirts and Shorts, Trousers and Tights, Others), Shoes (Hard Court, Clay Court, Grass Court), Ball (Pressurized, Pressureless, Practice), Bags, Others), By Distribution Channel (Online Retail (E-commerce, Company Website), Offline Retail (Hypermarket or Supermarket, Specialty Stores, Sports Retail Chains, Department Stores, Others)) |
| Competitive Landscape | Wilson Sporting Goods, Yonex Co., Ltd., Nike, Inc., Adidas AG, Babolat, Head N.V., Dunlop Sports, ASICS Corporation, Prince Tennis, K-Swiss, Lacoste, Volkl Tennis, GAMMA Sports, Ame & Lulu, Diadem Sports |
Emerging Trends
- Youth Participation Surge: In 2023, nearly 5 million Canadians engaged in tennis, with youth participation (ages 6–17) increasing by 11% over the previous year.
- Record-Breaking Tournament Attendance: The National Bank Open in 2023 attracted over 175,000 fans in Toronto and more than 219,000 in Montreal, setting new attendance records.
- Government Investment in Infrastructure: In 2023, Tennis Canada and the National Bank launched initiatives to revitalize outdoor tennis facilities, including funding for parks in Vancouver and London, Ontario.
- Increased Media Coverage: The growing popularity of Canadian tennis has led to enhanced media coverage, with major tournaments and player achievements receiving significant attention.
- Technological Integration: Advancements in tennis equipment technology, such as improved racquet materials and design, are becoming more prevalent, enhancing player performance and experience.
Top Use Cases
- Recreational Play: A significant portion of the population engages in tennis for leisure and fitness, contributing to the sport’s widespread appeal.
- Youth Development Programs: Initiatives aimed at introducing tennis to young Canadians are expanding, fostering early interest and skill development.
- Professional Training: High-performance training centers are being established to nurture elite athletes, aiming to elevate Canada’s standing in international competitions.
- Community Engagement: Local clubs and associations are hosting events and tournaments to build community involvement and support grassroots development.
- Sports Tourism: Major tournaments like the National Bank Open attract international visitors, boosting tourism and the local economy.
Major Challenges
- Seasonal Limitations: Canada’s climate restricts outdoor play to certain months, necessitating investment in indoor facilities to maintain year-round participation.
- High Equipment Costs: The expense of quality tennis equipment can be a barrier for some individuals, potentially limiting access to the sport.
- Facility Accessibility: Ensuring equitable access to tennis courts and facilities across urban and rural areas remains a challenge.
- Competition from Other Sports: Other sports and recreational activities vie for attention and resources, potentially diverting interest from tennis.
- Aging Infrastructure: Some existing tennis facilities require modernization and maintenance to meet current standards and attract players.
Top Opportunities
- Expansion of Indoor Facilities: Investing in indoor courts can mitigate seasonal limitations, allowing for continuous play and training.
- Youth Engagement Initiatives: Developing programs targeting young demographics can cultivate a new generation of players and fans.
- Corporate Sponsorships: Securing partnerships with businesses can provide financial support and enhance the sport’s profile.
- Digital Engagement Platforms: Leveraging online platforms for virtual coaching, tournaments, and fan engagement can broaden the sport’s reach.
- Sustainable Practices: Implementing eco-friendly initiatives in facility construction and maintenance can appeal to environmentally conscious consumers.
Key Player Analysis
The Canada Tennis Market in 2024 continues to witness intense competition among leading players, with established brands like Wilson Sporting Goods, Yonex Co., Ltd., Nike, Inc., and Adidas AG maintaining strong market positions. Wilson, with its premium-quality racquets and sporting accessories, is recognized for consistent innovation and athlete endorsements, strengthening its foothold.
Yonex, similarly, is known for cutting-edge racquet technology and superior player performance solutions, while Nike and Adidas continue to dominate with their apparel, footwear, and sponsorship of top athletes, boosting their presence in the Canadian tennis scene. Babolat and Head N.V. are also key players, capitalizing on their high-performance racquets and equipment, alongside Dunlop Sports and ASICS Corporation, who maintain niche but loyal followings.
Other contenders such as Prince Tennis, K-Swiss, and Lacoste bring unique styles to the market, catering to both professional and amateur players. With brands like Völkl Tennis, Gamma Sports, Ame & Lulu, and Diadem Sports, the market remains diverse, offering consumers a range of choices, emphasizing technological innovation and sport-specific equipment.
Top Market Key Players
- Wilson Sporting Goods
- Yonex Co., Ltd.
- Nike, Inc.
- Adidas AG
- Babolat
- Head N.V.
- Dunlop Sports
- ASICS Corporation
- Prince Tennis
- K-Swiss
- Lacoste
- Völkl Tennis
- Gamma Sports
- Ame & Lulu
- Diadem Sports
Recent Developments
- In February 13, 2025 – The Game. Set. Equity. Community Tennis Grants, supported by National Bank, has opened its application process for 2025, as announced by Tennis Canada. These grants are aimed at Canadian organizations dedicated to fostering equity, specifically those offering tennis programs for self-identifying women and girls. Since its launch in 2022, the initiative has already allocated nearly $200,000 to 33 organizations across Canada, spanning all provinces and two territories.
- In February 21, 2024 – Rogers Corporation (NYSE: ROG) reported its financial results for the full year and the fourth quarter of 2023. The company highlighted notable progress in cost reductions, securing new business, and maintaining solid free cash flow. However, it also faced ongoing challenges from macroeconomic conditions, which led to inventory reductions and weaker demand in several markets. Despite these hurdles, Rogers remains optimistic for a rebound in the second half of 2024, focusing on executing its strategic priorities.
- In 2024 – Tennis Canada’s National Tennis Centre, sponsored by Rogers, introduced its class of 2023-2024 athletes. The group includes 11 promising athletes, consisting of five returning students and six newcomers. With over 60 athletes having trained at the National Tennis Centre since its establishment in 2007, the Centre continues to play a pivotal role in shaping the future of Canadian tennis.
Conclusion
The Canadian tennis market is on a steady growth trajectory, driven by increasing participation, especially among youth, and rising interest in recreational play. This growth is fueled by demand for quality equipment, coaching, and events, alongside innovations in technology. Although challenges like high equipment costs and seasonal limitations remain, there are significant opportunities in youth development, expanding indoor facilities, and leveraging digital platforms. Key players continue to shape the market through product innovation and strategic partnerships.
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