Apple is one of the largest tech companies in the world. Apple’s products are famous for its high quality, but from the last few months, it is facing lots of problems. Apple’s newly launched iPhones are failing at not only domestic but also in overseas market too. China which is the company’s largest buyer is showing its disinterest over company’s products. Now there are many reasons why Apple is facing this issue, and experts think that it’s high time for company to reconsider its overseas market.
India which is the second largest market of Asia might be Apple’s second chance to survive in Asian continent. Apple’s shares have been dropped significantly because of low amount of sales it recorded in its previous quarter. The Chinese smartphone market is already dominated by big companies like Huawei, Xiaomi, Vivo which owns a massive amount of domestic demand and it’s not easy for Apple to beat these companies.
However, expert thinks Apple will have to change its strategy if they want to enter into India because iPhones which are priced at $1500 can’t afford by ordinary citizens. Now it will be a hard choice for Apple to produce cheap products because Apple has been famous for its high priced iPhones which are mostly used by people to show their top financial position. On the other hand, Apple will have to open a large number of retail stores in India which will be able to connect the company with ordinary citizens easily. Any company will have to solve fundamental problems of local people, and if Apple want to win the Indian market, then it will have to solve common peoples problems.