Table of Contents
Swimwear Market Overview
Swimwear brands include essential styles designed for swimming or sunbathing, made from materials resistant to chlorine, saltwater, and sun exposure.
Key types include one-piece swimsuits, which offer full coverage and support; bikinis, which consist of two separate pieces for various coverage options; tankinis, a two-piece set with a longer top for more coverage; swim trunks or shorts, typically worn by men in varying lengths; rash guards.
Which protect against sun and abrasions during water sports; and fashion-forward jumpsuits or playsuits, providing stylish alternatives to traditional swimsuits. The choice of swimwear depends on comfort, activity, and body type preferences.
Market Drivers
The global swimwear market is driven by several factors, including rising health and fitness awareness, which boosts demand for swimwear due to increased participation in water sports and swimming.
Growing beach tourism and travel also contribute to market growth as more consumers seek swimwear for vacations.
Innovation in design, materials, and technology, along with the influence of social media and celebrity endorsements, further drive demand.
Sustainability trends, with consumers preferring eco-friendly swimwear, and the expansion of e-commerce, which provides wider access and convenience, are also key growth drivers in the market.
Market Size
The global swimwear market is expected to reach USD 45.4 billion by 2033, up from USD 24.2 billion in 2023, growing at a CAGR of 6.5% from 2024 to 2033.
List of Major Companies
These are the top 10 Brands operating in the Swimwear Market:
Adidas
Company Overview
| Establishment Year | 1924 |
| Headquarter | Herzogenaurach, Bavaria, Germany |
| Key Management | Bjørn Gulden (CEO) |
| Revenue (US$ Bn) | $ 23.2 Billion (2022) |
| Headcount | ~ 58,564 (2022) |
| Website | https://www.adidas.com/ |
About Adidas
Adidas has made a strong impact in the swimwear sector, offering products that blend performance and style.
The Adidas Parley collection, developed with Parley for the Oceans, uses recycled ocean plastic for swimwear and footwear, highlighting the brand’s sustainability commitment.
As part of its ‘Own the Game’ strategy, Adidas aims for 90% of its products to be made from sustainable materials by 2025, driving growth, market share, and profitability while promoting environmental responsibility in the swimwear market.
Geographical Presence
Adidas AG, headquartered in Germany, operates in over 160 countries with a network of 2,184 retail stores. Its geographical presence is strongest in Europe, the Middle East, and Africa (EMEA), contributing 37% to total sales, followed by North America (24%) and Greater China (22%).
The company manufactures through 114 partners across 234 facilities in Asia and manages 65 distribution centers worldwide.
In 2023, Adidas saw growth in Europe but faced challenges in North America due to overstock issues. The company continues to expand its global footprint, opening new concept stores in key markets like the UK.
Recent Developments
- In September 2024, Adidas entered into a sponsorship partnership with Hexagon Cup.
- In March 2021, Adidas launched the “Own the Game” strategy, which focuses on strengthening brand credibility, enhancing consumer experiences, and expanding sustainability efforts.
Puma
Company Overview
| Establishment Year | 1948 |
| Headquarter | Herzogenaurach, Bavaria, Germany |
| Key Management | Arne Freundt (CEO) |
| Revenue (US$ Bn) | $ 9.3 B (2022) |
| Headcount | ~ 18,420 (2022) |
| Website | https://eu.puma.com/ |
About Puma
Puma SE has maintained a presence in the swimwear brands/sector, offering products that align with its sports-oriented brand identity.
While specific recent developments in Puma’s swimwear line are not extensively documented, the company has emphasized product innovation and design excellence across its portfolio.
In 2023, Puma focused on authentic sports DNA, design innovation, and creating product franchises, which may influence its swimwear offerings.
Additionally, Puma’s commitment to sustainability is evident through initiatives like RE: COLLECTION, which features products made with recycled materials that could be extended to its swimwear products.
However, no specific acquisitions, mergers, or new product launches related to swimwear have been reported recently.
Geographical Presence
Puma SE, headquartered in Herzogenaurach, Germany, operates globally and has a presence in Europe, the Middle East, Africa, the Americas, and Asia/Pacific. It manages 99 subsidiaries worldwide, contributing to its extensive reach.
The largest markets for Puma are Europe, the Middle East, and Africa, followed by growing sales in the Americas and significant activity in Asia/Pacific. This geographical presence allows Puma to cater to regional preferences and drive global growth.
Recent Developments
- In July 2024, Puma extended its agreement with Palmeiras to provide sporting equipment to the team.
- In July 2024, Puma, in collaboration with Lemlem, launched a collection in Argentina.
Nike
Company Overview
| Establishment Year | 1964 |
| Headquarter | Beaverton, Oregon, U.S. |
| Key Management | John Donahoe (CEO) |
| Revenue (US$ Bn) | $ 51.3 Billion (2024) |
| Headcount | ~ 79,400 (2024) |
| Website | https://www.nike.com/ |
About Nike
Nike has expanded its swimwear brands offerings, emphasizing both performance and inclusivity. In April 2024, Nike Swim introduced its Spring/Summer collection, featuring the “Sneakerkini 2.0,” a swimsuit inspired by sneaker design, and the “Victory Swim” line, catering to modest swimwear preferences.
These initiatives reflect Nike’s commitment to innovation and meeting diverse consumer needs. In December 2021, Nike acquired RTFKT, a company specializing in virtual products and experiences, to enhance its digital capabilities.
This acquisition aligns with Nike’s strategy to integrate cutting-edge technology into its product offerings. While specific financial details of Nike’s swimwear segment are not publicly disclosed, the company’s overall revenue for fiscal year 2024 was $51.36 billion. Nike’s focus on innovative designs and inclusivity in its swimwear line positions it competitively in the market.
Geographical Presence
Nike, Inc. operates in over 170 countries, with a strong geographical presence across North America, Europe, the Middle East, Africa, Greater China, Asia Pacific, and Latin America.
In the fiscal year 2024, North America accounted for 43% of the company’s total revenue, while Europe, the Middle East, and Africa contributed around $13.6 billion, Greater China $7.5 billion, and Asia Pacific and Latin America $6.6 billion.
Nike manufactures its products in over 700 factories, primarily located in countries like China, Vietnam, and Indonesia, and operates approximately 700 retail stores worldwide.
Recent Development
- In April 2024, Nike’s Spring/Summer 2024 swimwear collection blended flattering fits with vibrant colors, featuring classic swimsuits, bikinis, modest pieces, and accessories. Inspired by Y2K trends and streetwear, the standout piece is the Nike Sneakerkini 2.0.
- In December 2021, Nike acquired RTFKT, a brand known for innovative, next-gen collectibles blending culture and gaming. This acquisition accelerates Nike’s digital transformation, connecting sports, creativity, gaming, and culture.
Fruit-of-the-Loom
Company Overview
| Establishment Year | 1851 |
| Headquarter | Bowling Green, Kentucky, United States |
| Key Management | Jeff Cohen (CEO) |
| Revenue (US$ Bn) | $ 6.6 Billion (2023) |
| Headcount | ~ 20,000 (2023) |
| Website | https://www.fruit.com/ |
About Fruit of the Loom
Fruit of the Loom, a subsidiary of Berkshire Hathaway, offers swimwear brands products like the Women’s 360 Stretch Microfiber Bikini Panty and Women’s Breathable Micro-Mesh Bikini Underwear, focusing on comfort and functionality.
In 2025, the company expanded its range with Supercotton Sweats and the first Pure Cotton T-Shirt. While there have been no major acquisitions in its swimwear segment.
Fruit of the Loom plans to exit the North American wholesale market by 2026, shifting focus to its Jerzees brand. This move may impact the distribution of its swimwear products in the wholesale sector.
Geographical Presence
Fruit of the Loom, headquartered in Bowling Green, Kentucky, is a leading global apparel manufacturer with a presence in over 80 countries.
The company operates 14 distribution centers and nine offices worldwide and produces 85% of its products in its facilities, including textile mills and sewing plants. With a workforce of over 20,000 employees across 10 countries, it continues to expand its global reach.
Recently, Fruit of the Loom entered into a licensing partnership with Itochu Corporation to boost its presence in Asia, including Japan. The company plans to exit the North American wholesale market by 2026, focusing its operations on the Jerzees brand.
Recent Development
- In November 2024, Fruit of the Loom announced its exit from the North American wholesale market by early 2026, shifting focus to Jerzees. This move simplifies the product lineup for decorators, branded merchandise professionals, and t-shirt printers.
- In June 2024, Itochu Corporation and Fruit of the Loom partnered to expand the brand’s reach across Asia.
Athletica
Company Overview
| Establishment Year | 1998 |
| Headquarter | Vancouver, British Columbia, Canada |
| Key Management | Calvin McDonald (CEO) |
| Revenue (US$ Bn) | $ 9.6 B (2023) |
| Headcount | ~ 38,000 (2024) |
| Website | https://shop.lululemon.com/ |
About Athletica
Lululemon Athletica Inc. has ventured into the swimwear brands/sector, offering products such as the Waterside One-Piece Swimsuit, designed to combine style and functionality for water activities.
In 2022, the company announced a five-year growth plan, “Power of Three ×2,” aiming to double its revenue to $12.5 billion by 2026, with a focus on expanding product lines, including swimwear, and increasing international market presence.
Recent developments include a strategic partnership with Peloton in September 2023, where Lululemon became Peloton’s primary apparel partner, potentially enhancing its activewear offerings.
Additionally, Lululemon has implemented an updated organizational structure to accelerate product innovation and go-to-market strategies. These initiatives reflect Lululemon’s commitment to diversifying its product portfolio and strengthening its position in the athletic apparel market.
Geographical Presence
Lululemon Athletica Inc., founded in 1998 in Vancouver, Canada, operates 711 stores across 22 territories as of January 2024. Its largest market is the United States, with 367 stores, followed by China (127 stores) and Canada (71 stores).
The company has a growing presence in Australia, the United Kingdom, South Korea, and Hong Kong. In the fiscal year 2023, the Americas accounted for 79% of Lululemon’s revenue, which totaled $7.63 billion. The brand continues to expand globally, particularly focusing on growth in Asia and Europe.
Recent Developments
- In August 2024, Lululemon sold its 81,009 shares to Vanguard Group Inc.
- In September 2023, Lululemon and Peloton formed a five-year global partnership, with Peloton providing exclusive digital fitness content and Lululemon as Peloton’s primary apparel partner.
Under-Armour
Company Overview
| Establishment Year | 1996 |
| Headquarter | Baltimore, Maryland, U.S. |
| Key Management | Colin Browne (CEO) |
| Revenue (US$ Bn) | $ 5.7 Billion (2023) |
| Headcount | ~ 6,800 (2023) |
| Website | http://www.underarmour.com/ |
About Under Armour
Under Armour, Inc. maintains a selection of swimwear brands/products within its athletic apparel offerings, focusing on performance-oriented designs.
In October 2024, Under Armour completed the acquisition of UNLESS Collective, LLC, a zero-plastic regenerative fashion brand, to enhance its sustainability initiatives.
Additionally, in February 2022, the company entered into accelerated share repurchase agreements totaling $300 million, reflecting its commitment to shareholder value.
These strategic moves indicate Under Armour’s dedication to expanding its product portfolio and reinforcing its market position through sustainable practices and financial strategies.
Geographical Presence
Under Armour, headquartered in Baltimore, Maryland, has a strong global presence with significant operations across North America, Europe, the Middle East, Africa (EMEA), Asia-Pacific, and Latin America.
North America is the largest market, contributing over 60% of its revenues, while EMEA accounts for about 20%. The Asia-Pacific region has seen growth, generating over $870 million in recent years.
Under Armour has offices in key cities worldwide, including Amsterdam, New York City, Hong Kong, São Paulo, and Shanghai. The company is restructuring its North American operations to focus on premium brand positioning and direct-to-consumer channels.
Recent Developments
- In August 2024, Outside Interactive, Inc. acquired MapMyFitness, a GPS-based fitness-tracking app, from Under Armour, Inc.
- In August 2024, Under Armour announced its plans to acquire UNLESS COLLECTIVE.
Louis-Vuitton
Company Overview
| Establishment Year | 1987 |
| Headquarter | Paris, France |
| Key Management | Bernard Arnault (CEO) |
| Revenue (US$ Bn) | $ 75.9 Billion (2022) |
| Headcount | ~ 213,000 (2023) |
| Website | http://lvmh.com/ |
About Louis Vuitton
LVMH Moët Hennessy Louis Vuitton (LVMH) engages in the swimwear brands/sector through its fashion brands, notably Louis Vuitton, which offers women’s swimwear featuring seasonal patterns and prints.
In recent years, LVMH has expanded its luxury portfolio through strategic acquisitions, including the purchase of Tiffany & Co. in January 2021, enhancing its position in the jewelry market.
Additionally, in September 2024, LVMH acquired a minority stake in Moncler, an Italian luxury fashion brand, aiming to strengthen its presence in the high-end apparel sector.
These strategic moves reflect LVMH’s commitment to diversifying its offerings and reinforcing its leadership in the luxury goods industry.
Geographical Presence
LVMH Moët Hennessy Louis Vuitton, a global leader in luxury goods, operates approximately 6,097 stores worldwide. The company generates 38% of its revenue from Asia (excluding Japan) and 25% from the United States. Europe (excluding France) accounts for 17%, with France contributing 8% and Japan 7%.
LVMH’s diverse portfolio includes prestigious brands such as Louis Vuitton, Dior, Moët & Chandon, Givenchy, Fendi, and Tiffany & Co., cementing its dominant position in the global luxury market.
Recent Developments
- In September 2024, LVMH partnered with Moncler to boost its investment, reinforcing its dominance in the luxury sector. Moncler, a recent success, had been eyed as a potential acquisition target.
- In July 2021, Louis Vuitton acquired Tiffany & Co., the iconic U.S. jeweler, transforming LVMH’s Watches & Jewelry division and complementing its 75 Maisons.
FILA
Company Overview
| Establishment Year | 1911 |
| Headquarter | Seoul, South Korea |
| Key Management | Gene Yoon (Chairman) |
| Revenue (US$ Bn) | $ 30.9 Billion (2023) |
| Headcount | ~ 11,800 (2023) |
| Website | https://www.fila.com/regionselector |
About FILA
FILA Holdings Corp. offers a range of swimwear brands/products for men and women, emphasizing comfort and fashionable designs.
In June 2024, the company released its fifth annual sustainability report, highlighting initiatives such as upcycling footwear waste into new product components and store materials, underscoring its commitment to environmental responsibility.
However, in November 2024, FILA announced a downsizing of its U.S. operations to reduce costs amid a challenging business environment and increased competition in North America.
This strategic move is expected to impact short-term sales but aims to strengthen the company’s financial structure in the region over the mid to long term. These developments reflect FILA’s efforts to balance sustainability initiatives with operational efficiency in a competitive market.
Geographical Presence
FILA Holdings Corp., headquartered in Seoul, South Korea, operates globally and has a significant presence across multiple continents. The company manages over 500 distribution facilities and around 300 franchised retail stores worldwide.
In 2023, FILA’s revenue distribution was 3,318 billion KRW from international markets and 688 billion KRW from South Korea.
Its shareholders are spread globally, with notable stakes from South Korea (7.87%), the UK (1.91%), France (1.48%), and other regions. This broad geographical footprint highlights FILA’s international reach and global appeal.
Recent Development
- In November 2024, Fila downsized its operations in the U.S. as it looks to cut costs.
- In September 2024, FILA launched the ‘Bellissimo’ sneaker collection in India in partnership with Metro Brands Limited.
HnM
Company Overview
| Establishment Year | 1947 |
| Headquarter | Stockholm, Sweden |
| Key Management | Daniel Erver (CEO) |
| Revenue (US$ Bn) | $ 23.3 Billion (2023) |
| Headcount | ~ 101,103 (2023) |
| Website | http://hmgroup.com/ |
About H&M
H & M Hennes & Mauritz AB (H&M) offers a diverse range of swimwear brands, including bikinis, one-piece swimsuits, and beachwear, catering to various styles and preferences.
In March 2023, H&M U.S. launched “H&M Pre-Loved,” a resale platform powered by thredUP, advancing its commitment to circular fashion by enabling customers to purchase second-hand garments.
Additionally, in April 2023, H&M Group announced the merger of its Weekday and Monki brands, along with the revival of Cheap Monday, to create a new ‘youth destination,’ aiming to serve the younger market segment better.
These initiatives reflect H&M’s strategic efforts to enhance its product offerings and sustainability practices within the competitive fashion industry.
Geographical Presence
H&M Hennes & Mauritz AB, a Swedish multinational retailer, operates over 4,300 stores across more than 75 markets worldwide, with online sales in 60 countries.
Its largest market is Europe, followed by North America, where the U.S. holds the highest number of stores. The company has a significant presence in Asia, Oceania, and Africa, with over 1,100 stores.
In India, H&M is experiencing rapid growth, with 47 stores and strong online sales, and is expanding into smaller cities while collaborating with local designers like Sabyasachi Mukherjee.
Recent Development
- In October 2024, H&M launched H&M Adorables, a baby and kidswear label.
- In April 2023, H&M announced the merger of its portfolio brands, Weekday and Monki, to serve the needs of young consumers better.
New-Balance
Company Overview
| Establishment Year | 1906 |
| Headquarter | Boston, Massachusetts, U.S. |
| Key Management | Joe Preston (CEO) |
| Revenue (US$ Bn) | $ 6.5 Billion (2023) |
| Headcount | ~ 8,000 (2024) |
| Website | http://newbalance.com/ |
About New Balance
New Balance Athletics, Inc. maintains a limited presence in the swimwear brands/sector, offering select products through retailers such as JCPenney.
The company’s primary focus remains on athletic footwear and apparel, with recent developments highlighting this emphasis.
In June 2024, New Balance released the latest installment of its global ‘We Got Now’ brand campaign, featuring athletes like Shohei Ohtani, Coco Gauff, and Bukayo Saka, underscoring its commitment to performance-oriented products.
Additionally, in October 2024, New Balance collaborated with rapper Jack Harlow to launch the 1906R “Rose Runner” sneaker, reflecting its strategy to blend athletic performance with cultural relevance.
These initiatives indicate that while New Balance offers some swimwear items, its strategic focus continues to be on expanding its core athletic footwear and apparel lines.
Geographical Presence
New Balance Athletics, Inc., founded in 1906 and headquartered in Boston, operates in over 120 countries worldwide, manufacturing athletic shoes, apparel, and equipment.
The company maintains a strong domestic presence with facilities in Maine and Massachusetts, producing millions of pairs of footwear annually, and also manufactures in Flimby, England, for the European market.
New Balance sponsors various sports teams, including NBA and MLB teams. It engages in charitable initiatives through the New Balance Foundation, supporting health, education, and physical activity, both locally and internationally.
Recent Developments
- In June 2024, New Balance released the latest installment of its global ‘We Got Now’ brand campaign.
- In February 2024, New Balance Athletics opened a new store in Hyderabad, India.
Discuss Your Needs With Our Analyst
Please share your requirements with more details so our analyst can check if they can solve your problem(s)
