Table of Contents
Air Fryer Market Overview
Air fryer companies provide a versatile kitchen appliance that uses rapid hot air circulation to cook food, mimicking deep frying with significantly less oil.
Typically featuring adjustable temperature settings and timers, air fryers can bake, roast, and grill, making them suitable for various recipes.
They offer health benefits by reducing fat and calorie content, while quick cooking times help retain nutrients.
Most models include a removable basket for easy cleaning, and their compact size may require batch cooking for larger quantities. Overall, air fryers are popular for those seeking healthier cooking options without sacrificing crispiness.
Market Drivers
The global air fryer market is driven by several key factors, including rising health consciousness, as consumers seek healthier cooking methods that reduce fat and calories.
The convenience and versatility of air fryers, which can fry, bake, roast, and grill, cater to busy lifestyles and smaller living spaces.
Technological advancements, such as improved heating elements and smart features, enhance user experience.
Aggressive marketing strategies and rising disposable incomes also increase consumer willingness to invest in these appliances.
Finally, the influence of social media and cooking shows has heightened awareness and desirability, further propelling market growth.
Market Size
The global air fryer market is projected to reach approximately USD 1,803 million by 2032, up from USD 899 million in 2022, with a CAGR of 7.40% from 2023 to 2032.
List of Major Companies
These are the top 10 companies operating in the Air Fryer Market:
Samsung
Company Overview
| Establishment Year | 1938 |
| Headquarter | Seoul, South Korea |
| Key Management | Jong-Hee Han (CEO) |
| Revenue (US$ Bn) | $ 198.4 Billion (2022) |
| Headcount | ~ 98,557 (2022) |
| Website | http://www.samsung.com/ |
About Samsung
Samsung Electronics has made notable progress in the air fryer companies/sector through innovations integrated into its kitchen appliances.
The company has introduced air fryer technology into its smart ovens, such as the Series 5 Smart Compact Oven.
This oven’s Air Fry mode uses hot air circulation to create healthier fried foods, eliminating excess fat without compromising the crispiness of the food.
In recent years, Samsung has also focused on integrating smart technologies like Wi-Fi connectivity and SmartThings Cooking, which allows users to remotely control cooking processes and receive meal recommendations directly to their appliances.
These innovations reflect Samsung’s broader strategy of incorporating AI and IoT into home appliances to enhance user experience.
Additionally, Samsung’s dedication to sustainability can be seen in its broader product developments, such as eco-conscious packaging and energy-efficient appliances.
Geographical Presence
Samsung Electronics, headquartered in Suwon, South Korea, boasts a robust geographical presence that enhances its market reach.
In the Asia-Pacific region, key operations are found in South Korea, China, and India, focusing on R&D and manufacturing.
In North America, significant activities occur in the U.S. and Canada, emphasizing consumer electronics and mobile devices.
Europe is served by strong presences in Germany and the UK, while Latin America features major operations in Brazil and Mexico for manufacturing and distribution.
In the Middle East and Africa, the UAE and South Africa serve as strategic hubs. This diversified footprint enables Samsung to adapt to local market dynamics and optimize its supply chains effectively.
Recent Developments
- In September 2024, Samsung introduced the Music Frame WICKED Edition, a customizable wireless speaker.
- In September 2024, Samsung introduced the Bespoke AI Heat Pump Combo in New Zealand.
LG
Company Overview
| Establishment Year | 1947 |
| Headquarter | Seoul, South Korea |
| Key Management | William Cho (CEO) |
| Revenue (US$ Bn) | $ 64.5 B (2022) |
| Headcount | ~ 37,835 (2022) |
| Website | http://www.lge.co.kr/ |
About LG
LG Electronics has made significant strides in the air fryer companies/market by incorporating air frying technology into its smart kitchen appliances, such as the LG InstaView ThinQ Range.
This built-in air fryer enables users to prepare crispy, healthier meals with minimal oil, catering to health-conscious consumers.
Recent innovations emphasize AI integration, offering features like smart cooking suggestions and remote monitoring.
LG also prioritizes sustainability in its products. While there have been no recent major acquisitions in this segment, the company’s broader advancements in smart home technology, including AI and IoT collaborations, underline its strategy to lead in connected appliances.
Geographical Presence
LG Electronics, a South Korean multinational, has a robust global presence, operating in North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
In North America, it focuses on premium appliances and televisions, while Europe emphasizes energy-efficient products and smart home technologies.
The Asia-Pacific region, with its headquarters in Seoul, caters to local preferences with tailored offerings. In Latin America, the company targets the middle-class demographic with affordable lines, gradually introducing premium products.
Lastly, in the Middle East and Africa, LG is expanding its operations, focusing on mobile communications and home appliances to meet local demands.
This diversified strategy enables LG to adapt effectively to varying market conditions and consumer preferences.
Recent Developments
- In September 2024, LG Electronics introduced its Braille AC Remote Cover.
- In May 2024, LG Electronics launched new features on its smart TVs.
Newell
Company Overview
| Establishment Year | 1903 |
| Headquarter | Atlanta, Georgia, U.S. |
| Key Management | Chris Peterson (CEO) |
| Revenue (US$ Bn) | $ 8.1 Billion (2023) |
| Headcount | ~ 24,600 (2023) |
| Website | http://newellbrands.com/ |
About Newell
Newell Brands, through its Oster brand, has made a notable impact in the air fryer companies/sector with the introduction of innovative products like the Oster DuraCeramic™ Air Fryer.
This model features a unique design with a non-stick, titanium-infused ceramic coating that ensures durability and faster cooking.
It offers healthier frying with minimal oil and boasts a multi-cooker functionality, allowing users to bake, grill, and roast in addition to air frying.
This product aligns with growing consumer demand for healthier cooking options and contributes to the expanding air fryer market.
Recently, Newell Brands has focused on enhancing its portfolio through strategic product launches and expansions in the home appliances space, but no major mergers or acquisitions related directly to the air fryer market have been reported.
Geographical Presence
Newell Brands maintains a significant geographical presence, primarily in North America, where it generates substantial revenue through major retailers like Walmart and Amazon.
In Latin America, particularly Brazil and Mexico, the company focuses on local consumer preferences with brands such as Elmer’s and Coleman.
In Europe, it strengthens its position with tailored products in key markets like the UK and Germany, featuring brands like Parker and Paper Mate.
The Asia-Pacific region, including China and Australia, is targeted for growth, especially in lifestyle and home improvement categories.
Meanwhile, Newell is expanding its footprint in the Middle East and Africa through strategic marketing and distribution partnerships.
Overall, the company adapts its strategies to regional dynamics, leveraging its robust brand portfolio to drive global growth.
Recent Development
- In September 2024, Baby Jogger introduced the City Prix Jogger X Bike Trailer.
- In August 2024, Crock-Pot launched the Crock-Pot brand MultiMeal Multi-cooker.
Panasonic
Company Overview
| Establishment Year | 1918 |
| Headquarter | Osaka, Japan |
| Key Management | Yuki Kusumi (CEO) |
| Revenue (US$ Bn) | $ 62.8 Billion (2023) |
| Headcount | ~ 233,391 (2023) |
| Website | https://holdings.panasonic/ |
About Panasonic
Panasonic has made strides in the air fryer companies/sector with innovative product designs focused on health-conscious consumers.
The company’s recent Panasonic Air Fryer HC500 is a standout model, featuring a 5-litre capacity, dual heat sources (a halogen tube and heating plate), and 360° air circulation technology.
This design ensures even cooking and eliminates the need to flip food manually. Additionally, Panasonic has integrated a steam function that maintains food moisture, delivering crispy results on the outside and tender textures inside.
This air fryer also includes 12 preset menus to enhance cooking convenience for users. Launched in 2022, it demonstrates Panasonic’s commitment to combining convenience, health benefits, and advanced cooking technology.
Geographical Presence
Panasonic Corporation operates extensively across regions, including North America, Europe, Asia-Pacific, Latin America, the Middle East and Africa.
With its North American headquarters in Newark, New Jersey, the company focuses on automotive batteries and smart home technology.
In Europe, the Wiesbaden headquarters emphasizes energy solutions and industrial systems amid growing sustainability trends.
The Osaka-based Asia-Pacific operations leverage rapid urbanization, particularly in China and India. In Latin America, Panasonic targets the consumer electronics market, driven by a growing middle class.
Lastly, in the Middle East and Africa, the company capitalizes on emerging market opportunities, particularly in energy management and home appliances.
Overall, Panasonic’s strategic regional presence and diverse portfolio position it to effectively respond to global market dynamics.
Recent Development
- In September 2024, Panasonic introduced RZ-B120W earbuds.
- In January 2024, Panasonic partnered with Amazon to license Fire TV, aiming to develop a revolutionary television that delivers an exceptional visual experience.
Conair
Company Overview
| Establishment Year | 1959 |
| Headquarter | Stamford, Connecticut, USA |
| Key Management | Kristie Juster (CEO) |
| Revenue (US$ Bn) | $ 2.1 B (2023) |
| Headcount | ~ 5,000 (2023) |
| Website | http://www.conair.com/ |
About Conair
Conair Corporation, through its Cuisinart brand, has established itself in the air fryer companies/sector with a variety of popular products.
One of its key contributions is the Cuisinart Air Fryer Toaster Oven, which combines multiple functions into a single device, offering consumers the ability to air fry, toast, bake, and broil with minimal oil.
This aligns with the growing trend of health-conscious cooking. Conair, which was acquired by American Securities in 2021, has focused on expanding its product portfolio and enhancing innovation in the kitchen appliance market.
The company’s strategic moves, particularly in kitchen electrics, are part of its broader efforts to stay competitive in the home appliance sector.
Geographical Presence
Conair Corporation has a significant global presence. Its operations span North America, particularly in the U.S. and Canada, where it has a robust distribution network.
In Europe, Conair focuses on key markets like the UK, Germany, France, and Italy, utilizing tailored marketing strategies.
The Asia-Pacific region, especially China, Japan, and South Korea, is a growing area due to rising consumer interest in personal grooming.
In Latin America, Brazil and Mexico are the primary markets, and localized strategies enhance market penetration.
Although less established in the Middle East and Africa, Conair is exploring opportunities in the UAE and South Africa, positioning itself for sustained growth across diverse regions.
Recent Developments
- In May 2021, Conair Corporation, a leader in kitchen appliances and personal care products, was acquired by affiliates of the U.S. private equity firm American Securities LLC.
Black-n-Decker
Company Overview
| Establishment Year | 1843 |
| Headquarter | New Britain, Connecticut, U.S. |
| Key Management | Don Allan (CEO) |
| Revenue (US$ Bn) | $ 15.7 Billion (2023) |
| Headcount | ~ 50,500 (2023) |
| Website | http://stanleyblackanddecker.com/ |
About Black & Decker
Stanley Black & Decker, through Black+Decker, has established a solid foothold in the air fryer companies/market with products like the Purifry Air Fryer series, which are well-known for offering affordable and efficient solutions for health-conscious consumers.
The Purifry 6 QT Air Fryer, one of its recent models, features dual convection fans, multiple pre-programmed settings, and a large capacity to cook meals faster while using little or no oil.
This aligns with the growing trend of consumers seeking healthier cooking methods. The company has also expanded its product portfolio in the home appliances segment while leveraging innovation to meet customer needs.
Although Stanley Black & Decker has focused on acquiring companies primarily in the tools and outdoor equipment sectors, its Black+Decker brand continues to be a significant player in the home appliance market, including air fryers.
Geographical Presence
Stanley Black & Decker maintains a diverse geographical presence that enhances its market leadership. In North America, the company primarily serves customers through major retail chains like Home Depot and Lowe’s, which are supported by local manufacturing.
In Europe, it has established a strong footprint in countries such as Germany, the UK, and France, benefiting from a robust distribution network.
The Asia-Pacific region, particularly China and Japan, is a key growth area driven by rising urbanization and consumer demand. In Latin America, expanding operations in Brazil and Mexico are fueled by a booming construction sector.
Additionally, the Middle East and Africa present emerging opportunities with a focus on infrastructure development.
This strategic geographical distribution enables Stanley Black & Decker to capitalize on regional market dynamics effectively.
Recent Developments
- In September 2024, DEWALT launched the 20V MAX GRABO Lifter.
- In September 2024, Stanley Black & Decker expanded the DEWALT TOUGHSERIES lineup with new mechanics tool sets and wrench sets.
Groupe
Company Overview
| Establishment Year | 1857 |
| Headquarter | Ecully, France |
| Key Management | Thierry de La Tour d’Artaise (Chairman) |
| Revenue (US$ Bn) | $ 8.7 Billion (2022) |
| Headcount | ~ 31,338 (2022) |
| Website | http://www.groupeseb.com/en |
About Groupe
Groupe SEB, a global leader in small domestic appliances, has made significant strides in the air fryer companies/sector with its ActiFry range, a product line known for using minimal oil while delivering crispy results.
The company continues to innovate in this space, recently launching the ActiFry Express XL, which incorporates enhanced airflow technology for faster cooking.
Beyond product innovation, Groupe SEB has pursued strategic acquisitions, such as the recent purchase of Wilbur Curtis, expanding its professional equipment footprint.
These moves, combined with a focus on sustainability and premiumization, particularly through its Supor brand in China, demonstrate Groupe SEB’s commitment to growth in both the consumer and professional sectors.
Geographical Presence
Groupe SEB, a global leader in small domestic equipment, has a significant geographical presence across multiple regions.
In Europe, the company enjoys a strong market position with established brand recognition. In North America, it focuses on expanding through partnerships and targeted marketing.
The Asia-Pacific region, particularly China and India, presents substantial growth potential, supported by local manufacturing investments.
In Latin America, SEB adapts products to meet regional preferences, while in Africa and the Middle East, it is gradually expanding its footprint.
Overall, Groupe SEB’s strategic geographical approach enhances its competitiveness and positions it for sustained growth.
Recent Developments
- In July 2024, Groupe SEB introduced a new website, https://groupeseb.com.
- In May 2024, Groupe SEB and Meyer Corporation formed the Cookware Sustainability Alliance.
Philips
Company Overview
| Establishment Year | 1891 |
| Headquarter | Amsterdam, Netherlands |
| Key Management | Roy Jakobs (CEO) |
| Revenue (US$ Bn) | $ 19.6 Billion (2022) |
| Headcount | ~ 69,656 (2023) |
| Website | http://www.philips.com/ |
About Philips
Philips is a major player in the air fryer companies/sector, well-known for its air fryer line, which introduced healthy frying to the mainstream market using minimal or no oil.
The company continues to innovate, launching products like the Philips Essential Airfryer with features such as digital interfaces and multi-cooking capabilities, catering to consumers’ demands for healthier cooking options.
In May 2023, Philips introduced the Philips Airfryer HD9257/80, featuring a see-through cooking window, which enhances convenience for users by allowing them to monitor food without opening the fryer. This aligns with Philips’ broader focus on smart appliances and healthier living solutions.
Despite its focus on consumer health technology, Philips has also been involved in significant acquisitions and divestitures in recent years, such as selling its domestic appliances division, Versuni, in 2021 for $3.7 billion.
Geographical Presence
Philips operates in over 100 countries, strategically divided into key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
In North America, the company focuses on healthcare solutions and consumer health products, contributing significantly to its revenue.
Europe emphasizes sustainable innovation in health and well-being. Asia-Pacific presents substantial growth potential due to rising healthcare expenditure, while Latin America is developing with increasing health awareness.
The Middle East and Africa face economic variability but offer opportunities for health technology investment.
This extensive geographical presence enables Philips to adapt to diverse market dynamics and consumer needs globally.
Recent Development
- In September 2024, Philips launched the 160cm FDA-approved version of its LumiGuide endovascular navigation wire.
- In August 2024, Philips launched its new lineup of smart locks.
Midea
Company Overview
| Establishment Year | 1968 |
| Headquarter | Guangdong, China |
| Key Management | Paul Fang (Chairman) |
| Revenue (US$ Bn) | $ 52.8 Billion (2022) |
| Headcount | ~ 198,613 (2022) |
| Website | http://midea-group.com/ |
About Midea
Midea Group has made notable advancements in the air fryer companies/sector, particularly with the introduction of its 11QT Two-Zone Air Fryer Oven in 2023.
This innovative product features dual cooking zones, allowing users to cook two different dishes simultaneously with the Sync Finish technology that ensures both are ready at the same time.
The air fryer integrates Wi-Fi capabilities, enabling control through the MSmartHome app and voice assistants like Alexa and Google Assistant.
This appliance also boasts a space-saving vertical design, using less counter space than traditional models.
In terms of corporate strategy, Midea continues to expand its portfolio through acquisitions, including its recent agreement to acquire Teka Group in 2024, further strengthening its presence in the home appliance market.
Geographical Presence
Midea Group, a leading global manufacturer of home appliances and HVAC systems, has established a significant geographical presence across more than 200 countries.
Primarily based in China, Midea is expanding in the Asia-Pacific region, particularly in Southeast Asia. In North America, strategic partnerships and acquisitions, such as the purchase of Whirlpool’s refrigerator plant, have bolstered its market share.
The company is also gaining traction in Europe, Latin America, the Middle East, and Africa by adapting its products to local demands.
Through collaborations and investments in R&D, Midea continues to enhance its competitive position and meet the evolving needs of consumers worldwide.
Recent Development
- In September 2024, Midea Group announced its plans to raise US$3.46 billion in an IPO.
- In September 2024, Midea Group announced its ECOMASTER energy-saving solution.
Breville
Company Overview
| Establishment Year | 1932 |
| Headquarter | Alexandria, New South Wales, Australia |
| Key Management | Jim Clayton (CEO) |
| Revenue (US$ Bn) | $ 1.0 Billion (2022) |
| Headcount | ~ 610 (2022) |
| Website | https://brevillegroup.com/ |
About Breville
Breville Group has made significant strides in the air fryer companies/sector, particularly with the launch of two new products: the Air Fryer Chef Plus and the All-in-1 Compact Air Fryer Oven.
These models emphasize versatility, offering multiple cooking functions such as air frying, dehydrating, slow cooking, and baking.
The Air Fryer Chef Plus features 12 preset cooking functions and a large capacity, while the All-in-1 Compact Air Fryer Oven includes ten functions and accessories for a wide range of meals.
These launches reflect Breville’s ongoing innovation in response to rising consumer demand for multifunctional, space-saving kitchen appliances.
Recent financial reports also show Breville’s revenue growth in FY23, driven partly by the “air fryer tailwind” alongside strong performance in its premium coffee segment.
Geographical Presence
Breville Group, a leading innovator in kitchen appliances since 1932, has a strong global presence, with its headquarters in Melbourne, Australia.
The company holds significant market share in Australia and New Zealand and has expanded robustly into North America, particularly the U.S. and Canada, where it focuses on high-end products.
In Europe, it targets both premium and mass markets while increasing penetration in Asia, notably China and Japan, through local partnerships.
Additionally, Breville is exploring opportunities in the Middle East and Africa, adapting its offerings to meet regional consumer preferences.
This strategic geographical diversification positions Breville to capture growth in emerging markets while maintaining a commitment to innovation and quality.
Recent Developments
- In April 2024, Breville Group introduced the InFizz Fusion, a sparkling beverage maker.
- In March 2023, Breville Group opened two official stores in Jakarta, Indonesia.
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