Spotify’s audio ads are irritating for most of the free users, but there is no option to bypass them than to listen to them. That’s why the company is thinking out of the box and planning to introduce the voice-controlled ads that the users can skip easily with voice commands. Currently, a few of the users are testing the feature on their smartphones. With this new introduction, the users will have to pronounce a certain passphrase like “Play Now” or “Skip” to skip the advertisement and resume playback.
A bunch of free users who have provided the microphone access to the application is now testing the feature. The new advertising system will prompt the user to say the passphrase in the microphone, and the app will initiate the immediate action. For example, the users being suggested a Playlist and they have to say “Play Now” in the microphone; otherwise, the ad will continue playing. Also, if the user says anything except the passphrase, then the app will turn off the microphone to prevent privacy issues with the user. The sponsored brands are allowed to create curated playlists, and the listeners will listen to the advertisement from the brand.
As of now, only the Spotify sponsored playlists and podcasts will activate the voice-controlled advertisements. But according to report from a news portal, Axe Body Spray will start delivering the audio advertisements through sponsored curated playlists. The introduction of voice-controlled ads will increase the interaction of the users and also, the same system will help Spotify to charge more money to the advertisers. Ads are already terrible, but still, Spotify has to deliver advertisements to serve free users. We have no information if the voice-controlled advertisement system will debut soon or will take more time to arrive. Spotify’s spokesperson has not shared the views of the company about this testing.