Spotify is expected to get the biggest slice of the growing user pie. It is expected that it will gain immensely in terms of listeners by 2025. Although the podcast market is predicted to decelerate in the coming times, Spotify will cement its position. It will continue to be a leader. Spotify aims to grow its base over the next four years. It will reach over 43 million users on a monthly basis. This will account for around 13 percent of America’s population. Apple will, however, add new listeners to reach 29.1 million by 2025. According to an estimate, 117.8 million people currently in America listen to at least one podcast. This is equivalent to over 35 percent of the total population. This number of listeners will rise to 131.2 million in 2023.
It is also estimated that a good number of Internet users are attracted by podcasts. Accordingly, a total of 40 percent of people using the internet will be listening to a podcast for a month at least this year. This figure is likely to increase to 45 percent in the next two years. Notably, Apple already has a hand in podcast creation. But the iPhone maker has just recently made moves to make its presence felt and capitalize. Earlier in June, it launched a podcast subscription mechanism. Spotify launched a similar feature in August. The premium podcast feature is available for USD 150. Both Apple and Spotify’s premium podcast subscriptions allow podcasters to create exclusive content and generate additional revenue.