Plant based Protein Supplements Market at USD 8.6 Bn by 2033

Aboli More
Aboli More

Updated · Feb 5, 2025

SHARE:

Market.us News, we strive to bring you the most accurate and up-to-date information by utilizing a variety of resources, including paid and free sources, primary research, and phone interviews. Learn more.
close
Advertiser Disclosure

At Market.us News, We strive to bring you the most accurate and up-to-date information by utilizing a variety of resources, including paid and free sources, primary research, and phone interviews. Our data is available to the public free of charge, and we encourage you to use it to inform your personal or business decisions. If you choose to republish our data on your own website, we simply ask that you provide a proper citation or link back to the respective page on Market.us News. We appreciate your support and look forward to continuing to provide valuable insights for our audience.

Introduction

New York, NY – February 04, 2025 – The Global Plant-Based Protein Supplements Market is on a strong growth trajectory and is projected to reach a value of USD 8.6 billion by 2033, up from USD 4.2 billion in 2023, reflecting a robust compound annual growth rate (CAGR) of 7.4% during the forecast period from 2024 to 2033.

The demand for plant-based protein supplements has seen a surge due to the growing awareness about health and wellness, coupled with an increasing preference for vegan and vegetarian diets. Consumers are increasingly seeking plant-derived alternatives as they are seen as healthier, environmentally friendly, and more sustainable compared to animal-based proteins.

The rise in fitness and wellness trends, along with the shift toward clean-label and natural food products, is driving the market’s expansion. Additionally, plant-based protein supplements are gaining popularity in sports nutrition and the general wellness sector, further enhancing market opportunities. This growing interest presents numerous prospects for market players to innovate and diversify their offerings. With the rise in global health consciousness, the market is expected to expand rapidly, with brands capitalizing on the demand for sustainable, plant-based nutrition solutions.

Plant-based-Protein-Supplements-Market-Size

Key Takeaways

  • The Global Plant-based Protein Supplements Market is expected to be worth around USD 8.6 Billion by 2033, up from USD 4.2 Billion in 2023, and grow at a CAGR of 7.4% from 2024 to 2033.
  • Soy dominates the raw material segment with 41.2% in the plant-based protein supplements market.
  • Conventional products constitute 77.7% of the nature category in the plant-based protein supplements market.
  • Protein powder leads product offerings, accounting for 56.5% of the plant-based protein supplements market.
  • Sports nutrition is the top application, representing 67.3% of the plant-based protein supplement market.
  • Supermarkets and hypermarkets are key distribution channels, comprising 38.1% of the plant-based protein market.
  • In North America, the Plant-Based Protein Supplements Market is valued at USD 1.5 billion, representing 36.2%.

Emerging Trends

  • Increased Consumer Awareness: Consumers are becoming more health-conscious and are increasingly opting for plant-based protein supplements due to their perceived health benefits, including lower cholesterol, better digestibility, and reduced environmental impact compared to animal-based proteins.
  • Innovation in Protein Sources: Manufacturers are introducing new plant protein sources like peas, hemp, brown rice, and pumpkin seeds, diversifying the options available in the market. These alternatives cater to people with allergies or dietary restrictions, such as those avoiding soy or gluten.
  • Clean Label and Natural Ingredients: The demand for clean-label products continues to rise, with consumers preferring plant-based proteins that have minimal processing and are free from artificial additives, colors, or preservatives. Transparency in ingredient sourcing is a key selling point for brands.
  • Plant-Based Protein for Athletes: Athletes are turning to plant-based protein supplements to fuel their workouts and recovery, as these options offer comparable, if not superior, nutritional value to traditional whey-based protein. There is growing evidence supporting their effectiveness in muscle repair and growth.
  • Sustainability and Eco-Friendly Packaging: Environmental concerns are driving the growth of plant-based protein supplements. Companies are focusing on sustainable sourcing of raw materials, including regenerative agriculture practices, and shifting toward eco-friendly packaging to reduce waste and carbon footprints.

Use Cases

  • Weight Management: Plant-based protein supplements are commonly used by individuals aiming for weight loss or weight management. They promote satiety and help curb hunger, making it easier to control calorie intake. The high fiber content in many plant proteins also aids in digestion and supports a healthy metabolism.
  • Post-Workout Recovery: Athletes and fitness enthusiasts use plant-based protein supplements to aid muscle recovery after intense workouts. These proteins help repair muscle tissues and reduce muscle soreness. They are often combined with other nutrients like amino acids and electrolytes to enhance recovery and performance.
  • Vegan and Vegetarian Diets: Plant-based protein supplements serve as a key nutritional source for vegans and vegetarians, ensuring they meet their protein needs without animal-derived products. They are often included in smoothies or meals to boost daily protein intake and support overall health.
  • Allergy-Friendly Protein Source: People with allergies to dairy or soy often turn to plant-based protein supplements. These proteins are available in hypoallergenic varieties, making them a safe and effective option for individuals with sensitivities to common allergens like lactose or gluten.
  • Healthy Aging: Older adults seeking to maintain muscle mass and strength as they age often incorporate plant-based protein supplements into their diets. These supplements support muscle health and may help prevent sarcopenia (muscle loss), which is common in aging adults, promoting overall well-being and mobility.

Major Challenges

  • Taste and Texture Issues: Many plant-based protein supplements struggle with taste and texture. Some consumers find them chalky or unpleasant in flavor compared to animal-based proteins. Manufacturers are working to improve the taste by using natural flavorings and improving the texture, but this remains a hurdle for widespread adoption.
  • Limited Protein Quality: Not all plant-based proteins are complete proteins, meaning they don’t contain all nine essential amino acids. Some plant sources, like rice or pea protein, may need to be combined with other proteins to provide a full amino acid profile. This can be a challenge for consumers looking for all-in-one protein solutions.
  • Higher Cost: Plant-based protein supplements tend to be more expensive than traditional whey protein. The cost of sourcing high-quality plant ingredients and processing them into supplements can drive up prices, which may limit their accessibility for cost-conscious consumers. This price gap remains a significant barrier to market expansion.
  • Allergy and Sensitivity Concerns: While plant-based proteins are marketed as allergy-friendly, certain types, like soy, can cause allergic reactions in some people. Additionally, some plant-based proteins may contain substances that cause digestive discomfort, like lectins or phytates, which could deter individuals with sensitive stomachs from using these products.
  • Consumer Education: There is still a lack of awareness among many consumers about the nutritional benefits of plant-based protein supplements. While these products are gaining popularity, some consumers still associate protein with animal sources, which can make it harder for plant-based supplements to compete in the broader market.

Market Growth Opportunities

  • Rising Vegan and Flexitarian Population: As more consumers adopt vegan, vegetarian, or flexitarian diets, the demand for plant-based protein supplements is expected to grow. These dietary trends are not only driven by ethical reasons but also by health-consciousness, creating a larger market for plant-based proteins across all age groups and demographics.
  • Expansion of Distribution Channels: Online shopping and e-commerce platforms are becoming a key channel for plant-based protein supplements, especially among younger, tech-savvy consumers. Brands that establish strong online presence and utilize subscription models can tap into this growing segment, making it easier for customers to access and purchase their products.
  • Innovative Product Development: There is a significant opportunity for innovation in plant-based protein supplements, particularly in flavor development and the creation of protein blends. Offering unique flavors, textures, or functional benefits like added probiotics or vitamins can attract a broader consumer base and create a competitive edge in the market.
  • Plant-Based Protein for Non-Athletes: While athletes and fitness enthusiasts are the primary consumers of protein supplements, there is a growing opportunity to target non-athletes, especially those interested in general wellness. Plant-based proteins can be marketed for everyday health benefits, including immune support, digestive health, and energy, expanding their appeal beyond just performance-focused users.
  • Sustainability-Focused Brands: As sustainability becomes a more significant factor in consumer purchasing decisions, brands that emphasize eco-friendly practices—such as using sustainably sourced ingredients and offering recyclable packaging—will have a competitive advantage. Consumers are increasingly seeking products that align with their environmental values, making this a lucrative area for growth.

Recent Developments

1. Abbott Laboratories

  • Recent Developments:
    • Abbott has been focusing on expanding its nutrition portfolio, including plant-based protein products, to cater to the growing demand for sustainable and health-focused nutrition.
    • In 2023, Abbott launched a new line of plant-based protein shakes under its Ensure brand, targeting consumers seeking dairy-free and vegan options.
    • Abbott has also invested in R&D to improve the bioavailability and taste of plant-based proteins, making them more appealing to a broader audience.
  • Contribution to the Plant-Based Protein Sector:
    • Abbott’s innovations in plant-based nutrition have made high-quality protein supplements more accessible to consumers with dietary restrictions or preferences.

2. AMCO Proteins

  • Recent Developments:
    • AMCO Proteins has been a key player in developing custom protein blends, including plant-based proteins, for various supplement brands.
    • In 2022, the company announced a partnership with a leading pea protein supplier to create a new line of allergen-free plant-based protein powders.
    • AMCO has also invested in sustainable sourcing practices, ensuring that its plant-based proteins are environmentally friendly.
  • Contribution to the Plant-Based Protein Sector:
    • AMCO’s expertise in protein formulation has enabled smaller brands to enter the plant-based supplement market with high-quality products.

3. General Nutrition Centers, Inc. (GNC)

  • Recent Developments:
    • GNC has expanded its plant-based protein offerings, including powders, bars, and ready-to-drink shakes, under its GNC Plant-Based line.
    • In 2023, GNC partnered with a leading plant-based food company to co-develop a new range of vegan protein supplements.
    • GNC has also launched educational campaigns to promote the benefits of plant-based proteins for muscle recovery and overall health.
  • Contribution to the Plant-Based Protein Sector:
    • GNC’s retail presence and marketing efforts have significantly increased consumer awareness and adoption of plant-based protein supplements.

4. Glanbia plc

  • Recent Developments:
    • Glanbia has been a major innovator in the plant-based protein space, with its Optimum Nutrition Gold Standard 100% Plant-Based Protein Powder gaining popularity.
    • In 2022, Glanbia acquired a stake in a European plant-based protein manufacturer to strengthen its supply chain and expand its product portfolio.
    • The company has also invested in fermentation technology to develop next-generation plant-based proteins with enhanced nutritional profiles.
  • Contribution to the Plant-Based Protein Sector:
    • Glanbia’s acquisitions and R&D investments have positioned it as a leader in the plant-based supplement market, offering high-quality products to fitness enthusiasts and health-conscious consumers.

5. Hormel Foods Corporation

  • Recent Developments:
    • Hormel has entered the plant-based protein market through its Happy Little Plants brand, offering plant-based meat alternatives and protein-rich products.
    • In 2023, Hormel announced a collaboration with a leading plant-based ingredient supplier to develop new protein supplements.
    • The company has also focused on sustainability, using upcycled ingredients in its plant-based products.
  • Contribution to the Plant-Based Protein Sector:
    • Hormel’s entry into the plant-based space has brought its expertise in food production to the supplement industry, offering innovative and sustainable options.

Conclusion

The Plant-based Protein Supplements Market is poised for significant growth driven by increasing consumer demand for healthier, sustainable, and ethical alternatives to animal-based proteins. With rising trends in veganism, flexitarianism, and overall health consciousness, there are numerous opportunities for innovation and expansion in the market. However, challenges such as taste, cost, and consumer education must be addressed for broader adoption. As brands focus on improving product quality, diversifying their offerings, and tapping into emerging markets, plant-based protein supplements are well-positioned to become a staple in the global nutrition landscape.

Discuss Your Needs With Our Analyst

Please share your requirements with more details so our analyst can check if they can solve your problem(s)

market.us support
SHARE:
Request a Sample Report
We'll get back to you as quickly as possible