Plant-based Pet Food Market Value To Hit USD 47.7 Bn by 2034

Overview

New York, NY – March 20, 2025 – The Global Plant-based Pet Food Market is gaining traction, projected to expand from USD 22.5 billion in 2024 to USD 47.7 billion by 2034, with a steady growth rate of 7.8% CAGR.

This growth is driven by increasing consumer awareness of animal welfare and the environmental impacts of pet food production. As more pet owners seek sustainable and ethical options, the demand for plant-based pet food is soaring, presenting substantial market opportunities.

Innovations in plant-based products that offer balanced nutrition are making these alternatives more popular among health-conscious pet owners. This shift is not just a trend but an evolution in the pet food industry, signaling a significant market expansion as manufacturers innovate and expand their product lines to meet this growing demand.

Key Takeaways

• Plant-based Pet Food Market size is expected to be worth around USD 47.7 Billion by 2034, from USD 22.5 Billion in 2024, growing at a CAGR of 7.8%.
• The dry food segment of the plant-based pet food market held a significant lead, securing over 46.30% of the market share.
• Soy-based ingredients in the plant-based pet food market captured a commanding 38.20% share.
• General Health & Nutrition applications within the plant-based pet food market held a substantial lead, securing more than 54.20% of the market share.
• Dogs held a dominant market position in the plant-based pet food market, capturing more than 67.30% of the market share.
• Households held a dominant market position in the plant-based pet food market, securing an impressive 78.30% share.
• Store-based Retailing held a dominant position in the plant-based pet food market, capturing more than a 78.30% share.
• North America, however, dominates the global plant-based pet food market, holding a substantial 43.20% market share and generating revenues close to USD 9.7 billion.

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Report Scope

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Key Market Segments

By Product Type

• The dry food category dominated the plant-based pet food market, accounting for more than 46.30% of the total market share. This strong position is fueled by rising consumer demand for sustainable and ethical pet-feeding options. Pet owners favor dry plant-based pet foods for their convenience, extended shelf life, and comprehensive nutritional profiles. The surge in popularity also aligns with growing veganism trends and heightened concerns about animal welfare among pet owners.

By Ingredient Type

• Soy-based ingredients led the plant-based pet food market, securing a robust 38.20% share. This dominance reflects soy’s established status as a trusted, nutrient-rich plant protein source. Soy-based pet foods have gained traction among pet owners seeking wholesome, allergy-friendly alternatives to conventional options.

By Application

• The General Health & Nutrition segment took the lead in the plant-based pet food market, capturing over 54.20% of the share. This category’s dominance is driven by pet owners’ growing focus on diets that enhance long-term pet well-being and prevent common health issues. Plant-based formulas tailored for general health and nutrition have gained favor for delivering balanced nutrients while minimizing risks of dietary intolerances and allergies often linked to meat-based diets.

By Pet Type

• Dogs claimed the largest share of the plant-based pet food market, accounting for over 67.30%. This leading position stems from a rising number of dog owners embracing plant-based diets for their pets, driven by health concerns and ethical priorities like animal welfare and environmental sustainability. Increasing evidence suggests these diets may reduce risks of canine health issues such as obesity, diabetes, and heart disease, further encouraging adoption.

By End-User

• Households overwhelmingly dominated the plant-based pet food market, holding a commanding 78.30% share. This significant lead is propelled by pet owners aligning their pets’ diets with their values, including ethical and dietary preferences. Increasingly, household consumers are factoring in the health benefits and environmental impact of their pet food choices.

By Sales Channel

• Store-based retailing led the plant-based pet food market, securing more than 78.30% of the share. This segment’s growth is driven by consumers’ preference for the hands-on shopping experience offered by physical stores, where they can evaluate product quality and variety firsthand. Supermarkets, hypermarkets, and pet specialty stores have become trusted hubs for purchasing plant-based pet food, capitalizing on their established reputation and accessibility.

Regional Analysis

• North America leads the global plant-based pet food market, commanding a significant 43.20% share and generating nearly USD 9.7 billion in revenue. This leadership stems largely from widespread pet ownership and growing awareness of pet health and nutrition among pet owners in the United States and Canada. The region benefits from a broad range of available products and the strong influence of key industry players, who are consistently innovating and broadening their plant-based offerings.
• Meanwhile, Europe’s market expansion is fueled by the European Union’s ambitious sustainability goals and the active involvement of non-governmental organizations advocating for animal welfare and eco-friendly products. The rising number of vegans in nations like the UK, Germany, and Sweden further boosts demand for plant-based pet foods. European pet owners tend to favor products that reflect their values, a preference that extends to their pet food selections, propelling the growth of the plant-based pet food sector across the region.

Top Use Cases

• Allergy Management: Many pets suffer from allergies related to common meat-based diets. Plant-based pet food offers an alternative that can reduce allergic reactions, such as skin irritation and digestive problems, by eliminating common allergens found in meat products.
• Weight Control: Plant-based diets tend to have lower fat content and higher fiber, which can help in managing a pet’s weight. This is especially beneficial for pets that are overweight or lead less active lifestyles, helping them to maintain a healthy weight without sacrificing nutritional intake.
• Sustainability Advocacy: For pet owners who are environmentally conscious, feeding their pets plant-based food is a way to minimize their carbon pawprint. By choosing plant-based options, they contribute to reducing the demand for meat-based products, which typically have a higher environmental impact due to livestock farming.
• Ethical Choices: Vegan and vegetarian pet owners often seek plant-based pet food options to align with their ethical beliefs. This use case supports the lifestyle choices of pet owners who wish to avoid animal products entirely, offering a compassionate alternative that still meets their pets’ dietary needs.
• Medical Conditions: Certain medical conditions in pets, such as liver disease or kidney stones, may require a lower protein diet. Plant-based pet foods provide an option that is typically lower in protein than traditional meat-based diets, helping manage these health issues under veterinary guidance.

Recent Developments

1. Amì Pet Food

• Amì Pet Food, an Italian company specializing in plant-based pet food, has been expanding its product line to include more sustainable and organic options. They emphasize using non-GMO ingredients and eco-friendly packaging.

2. Benevo

• Benevo, a UK-based company, has launched a new line of vegan cat food, emphasizing complete nutrition for obligate carnivores. They have also partnered with animal welfare organizations to promote plant-based diets for pets.

3. Dr. Goodpet

• Dr. Goodpet, a U.S.-based company, has introduced a new range of plant-based supplements for pets, targeting digestive health and allergy relief. They are also exploring partnerships with veterinary clinics to promote their products.

4. Mars, Inc.

• Mars, Inc., through its brand Lovebug, has entered the plant-based pet food market with a vegan cat food line. This move aligns with Mars’ sustainability goals, including reducing its carbon footprint.

5. My Aistra

• My Aistra, an Indian startup, has launched a plant-based pet food line targeting the growing demand for sustainable pet nutrition in India. They focus on using locally sourced ingredients.

Conclusion

The Plant-Based Pet Food Market is set for impressive growth as it aligns with the shifting consumer priorities towards sustainability and health. This market’s expansion is fueled by the increasing recognition of plant-based diets’ benefits not only for pets but also for environmental conservation. As consumers become more informed and conscious of their purchasing decisions, the demand for plant-based pet food is expected to rise significantly.

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