Global Laundry Detergent Market Is Driven By Rising Awareness Regarding Hygiene And Cleanliness

A detergent is a mixture of bleaching agents, surfactants, enzymes, and other materials, which used for cleaning purposes. The surfactants have physio-chemical properties which makes them ideal for laundry purposes. These ingredients are usually alkyl benzenesulfonates, a group of compounds that are similar to soap and are soluble in hard water.

In chemical perspective, detergents are categorized into three types (on the basis of electrical charge of the surfactants) anionic detergents, cationic detergents, and non-ionic and zwitterionic detergents. Anionic detergents are referred as group of synthetic detergents which usually made up of an ammonium salt or an alkali metal salt of a strong acid together with an inorganic salt (as sodium sulfate) which is suitable for heavy-duty dry-cleaning purpose. Non-ionic detergents and zwitterionic detergents are characterized by their uncharged and hydrophilic head groups. Typically, these detergents are based on glycoside or polyoxyethylene.

Laundry detergent is also called as washing powder comprise of cleaning agents that aids to clean the clothes and remove dirt from it. It also helps to keep clothes soft and odorless. These detergents are available in various aromas, forms and types. Usually, laundry detergents are available in two types: liquid and powder. The powder type is most prominently used across the world as it offers convenience to end user and extended shelf life than liquid detergents. No-a-days, liquid detergents are also becoming popular among individuals, owing to easy to use and quick soluble properties.

Laundry detergent can be used for two major applications including household and commercial purpose. Increasing awareness regarding cleanliness and hygiene among individuals is resulting into increasing demand for laundry detergent among household application. This will create positive impact on laundry detergent market. In addition, rising adoption of washing machines is also creating demand for these detergents among households. Availability of these detergents in various forms, fragrance, and user requirement specifications (For instance, detergent for top-load washing machines) is favoring growth of the laundry detergent market. In addition, rising demand for detergents among various end use industries including hospitality, restaurants, textile, etc. are supporting commercial application of laundry detergents. However, allergic reactions caused by overuse of these detergents may adversely affect demand for laundry detergents.

Demand for laundry detergents in Asia Pacific is expected to remain high, owing to strong base of population. In addition, increasing urbanization, awareness regarding hygiene & cleanliness, and improved standard of living, coupled with high disposable income of the population are triggering demand for laundry detergents. Moreover, availability of raw materials and labors at affordable price in emerging countries such as India and China are some factors creating opportunities for manufacturers for business expansion.

The key trend observed in the market is availability of these detergents on e-commerce sales channel, as it helps to get price comparison, user review, and other benefits.

Key players of laundry detergent market include Unilever, P&G, Henkel, Kao, Reckitt Benckiser, Lion, Clorox, Liby, Blue Moon, Nice, Shanghai White Cat, NaFine, Lam Soon, Pangkam, and Lonkey