Glamping Market to Reach USD 8.8 Billion by 2033

Introduction

The Global Glamping Market is projected to reach a value of approximately USD 8.8 billion by 2033, up from USD 3.0 billion in 2023, reflecting a compound annual growth rate (CAGR) of 11.4% from 2024 to 2033.

Glamping, a fusion of “Glamorous” and “Camping,” refers to a luxurious form of camping that combines the experience of being immersed in nature with the amenities and comforts typically found in upscale hotels. Unlike traditional camping, where individuals typically rough it in tents or campers, glamping offers high-end accommodations such as yurts, treehouses, safari tents, and even boutique hotels, often featuring plush bedding, air conditioning, private bathrooms, and gourmet meals. This evolution of the camping experience appeals to a wide demographic—especially those seeking an outdoor retreat without sacrificing comfort.

The glamping market refers to the growing industry centered around this niche form of travel and accommodation. It includes businesses that provide specialized lodging options, outdoor leisure services, and unique experiences in nature, ranging from eco-friendly accommodations to luxury resort-style campgrounds. The market is characterized by its appeal to high-income travelers, eco-conscious individuals, and adventure seekers who want to reconnect with nature without the physical demands of traditional camping.

Several key factors are driving the growth of the glamping market. First and foremost is the increasing consumer demand for unique travel experiences that blend nature with luxury. The rising trend towards eco-tourism and sustainable travel has also contributed significantly to the glamping market, as many glamping sites are designed with sustainability in mind, offering environmentally friendly accommodations. Additionally, the growing awareness of the negative environmental impacts of mass tourism has further spurred demand for nature-based alternatives that glamping provides.

The global shift towards experiential travel, where consumers prioritize memorable and immersive experiences over conventional sightseeing, is another significant growth driver. Glamping, by offering an authentic yet comfortable experience, meets this demand by providing travelers with an opportunity to engage with nature in a unique, high-end manner. Furthermore, the ongoing appeal of outdoor adventure, alongside the increasing desire for socially distanced travel, especially post-pandemic, has boosted interest in glamping as a safe yet luxurious alternative to traditional vacationing.

The demand for glamping is expected to continue rising, driven by several demographic trends. Millennial and Gen Z travelers, who prioritize sustainability, unique experiences, and social media-worthy moments, are particularly attracted to the glamping lifestyle. These travelers are more likely to invest in luxury travel experiences that align with their values, such as eco-friendly practices and minimal environmental impact. Additionally, families and older generations who are looking for comfortable yet adventurous ways to reconnect with nature also form a growing segment of the market.

Glamping demand is also buoyed by regional preferences, as certain locations, such as national parks, rural retreats, and coastal areas, become increasingly popular glamping hubs. The ability to combine outdoor adventure with a high level of comfort, such as access to fine dining, spas, and curated activities, makes glamping an appealing option across various geographic markets, including North America, Europe, and parts of Asia-Pacific.

The glamping market presents significant opportunities for both established hospitality brands and new entrants. As more travelers seek customized, luxury experiences that cater to personal interests, there is considerable potential for innovation in the types of accommodations offered. Investors and entrepreneurs can capitalize on this trend by developing unique glamping sites that emphasize local culture, eco-friendly designs, or niche outdoor experiences such as wellness retreats or remote working facilities in natural settings.

Key Takeaways

• The Glamping Market was valued at USD 3.0 billion in 2023 and is projected to reach USD 8.8 billion by 2033, with a CAGR of 11.4%.
• In 2023, Cabins & Pods are the dominant type segment, accounting for 43.9% of the market, driven by their combination of comfort and unique experience.
• In 2023, the 4-person capacity is the most popular size, catering to group travel preferences.
• The 18-32 years age group leads with 40% of market share in 2023, indicating a strong interest in glamping experiences among millennials.
• In 2023, North America holds the largest market share at 40.0%, reflecting the growing demand for alternative travel options in the region.

Glamping Statistics

• 60% of North American leisure travelers who have experienced glamping in the past two years are Millennials or Gen Zers.
• 50% of glampers prioritize having a strong Wi-Fi connection during their stay.
• Google searches for “glamping holidays UK” and “UK staycation” surged by over 400%.
• There are 1.8 billion Millennials globally.
• Online searches for glamping increased by 143% over the past three years.
• The 18-32 age group accounted for 45.33% of global glamping revenue in 2023.
• The 33-50 age group made up 28% of the global glamping market in 2023.
• Families with children and older adults account for the remaining 26.7% of glamping customers.
• 79% of glampers consider glamping ideal for multi-generational travel.
• Over 50% of glamping sites foster community spaces for guests.
• 71% of glampers do not need total connectivity but prefer tech access when necessary.
• The 18-32 age group is the most significant demographic in the global glamping market, comprising 44.5%.
• 72% of Baby Boomers prefer camping for social distancing compared to other types of travel.
• 41% of campers view camping as an affordable travel option.
• In 2023, 40% of campers planned their trips around natural events, and 36% sought food and culinary tourism experiences.
• Family camping with children has increased by 17% in the last five years.
• 66% of teens and 51% of children are enthusiastic about camping.
• The average age for a first camping trip is 10.
• 48% of campers were introduced to camping by others, especially their families.
• Europe accounts for 40% of the global adventure tourism market.
• 50% of Millennials said life events like increased income or having children made camping more accessible.
• 90% of teen campers plan to continue camping into adulthood.
• 54% of campers travel within 100 miles of home for camping trips.
• 60% of camping nights are spent at public campgrounds or public land.
• 90% of campers engage in activities like sightseeing, dining, or other outdoor recreation during their trips.
• 43% of campsite reservations are made on the day of arrival.
• There are 30 million RV enthusiasts in the U.S., including renters.
• 11% of U.S. households, especially those aged 35-54, own an RV.
• Domestic caravan and camping trips in Australia rose by 3.5% in a year.
• 46% of prospective campers want to spend more time outdoors post-lockdown.
• Canada has the highest RV ownership rate, with 64% of households owning an RV.
• 46% of Canadian camper households are interested in glamping.
• 50% of campers intend to try glamping in the next year, a figure that has doubled in the last 12 months.
• The U.S. has approximately 4,300 Forest Service campgrounds.
• 96% of campers enjoy outdoor activities with family and friends, feeling healthier because of it.
• 50% of younger campers say their families inspired their interest in camping.
• 60% of older campers attribute their love for camping to a passion for the outdoors.

Emerging Trends

• Sustainability and Eco-Friendly Accommodations: A significant shift toward eco-conscious travel has impacted the glamping industry, with many operators focusing on sustainable practices. Eco-friendly structures, such as solar-powered tents and recycled materials, are becoming standard. In response to growing consumer demand, operators are increasingly integrating sustainable waste management and water conservation systems. These green initiatives are appealing to environmentally conscious travelers, making glamping a popular choice for eco-tourism.
• Technology Integration for Enhanced Experiences: Glamping sites are embracing technology to offer an enhanced luxury experience. This includes Wi-Fi connectivity, smart lighting, climate control systems, and app-based booking services that streamline the guest experience. Advanced technologies, such as augmented reality (AR) for virtual tours, are being used to attract tech-savvy millennials and Gen Z travelers, ensuring that the “luxury” aspect of glamping is balanced with modern amenities.
• Boutique and Unique Glamping Styles: Traditional camping is evolving into a more personalized and unique experience. Today’s glamping offerings include treehouses, yurts, safari tents, and even converted shipping containers. These boutique-style accommodations are designed to cater to niche markets, offering thematic experiences that range from forest retreats to luxury desert safaris. As the demand for tailored experiences rises, glamping providers are expanding their offerings to stand out.
• Rise of “Workation” Glamping: The hybrid work environment has led to an increase in demand for “workation” glamping—vacations where travelers work remotely while enjoying the outdoors. Glamping sites are now promoting themselves as serene, nature-infused spaces for remote work, offering fast internet, quiet environments, and work-friendly amenities such as dedicated office areas. This trend caters to professionals seeking an escape from urban life without compromising on work productivity.
• Focus on Wellness and Mindfulness: Wellness tourism is rapidly growing, and glamping is increasingly being aligned with this trend. Many glamping resorts are integrating wellness experiences such as yoga sessions, spa treatments, nature therapy, and guided meditation. By focusing on mental and physical health, these sites are positioning themselves as wellness sanctuaries where guests can disconnect from their busy lives while rejuvenating in nature.

Top Use Cases

• Luxury Camping for Families: Glamping offers a family-friendly alternative to traditional camping, allowing families to experience the outdoors with added comfort and safety. With larger tents, private bathrooms, and family-centric amenities like cooking facilities and play areas, it’s an attractive option for families looking for an easy and comfortable outdoor getaway. Around 45% of families opting for glamping cite the comfort and security it provides over traditional camping.
• Eco-Tourism and Environmental Education: Glamping is often integrated into eco-tourism initiatives, allowing guests to immerse themselves in nature while learning about environmental conservation. Many sites promote sustainable practices, such as waste recycling and eco-friendly architecture, and often host educational programs on local ecosystems and conservation efforts. Approximately 32% of glamping guests are motivated by the desire to support environmental causes during their travel experiences.
• Corporate Retreats and Team-Building Events: Glamping is increasingly being used for corporate retreats and team-building exercises. Companies use glamping sites to organize off-site meetings, workshops, and team-building activities in a relaxing and remote environment. This trend is gaining momentum, as nearly 40% of businesses that use glamping for retreats report higher employee satisfaction and better team cohesion.
• Romantic Getaways and Honeymoons: For couples seeking an intimate and unique experience, glamping provides a romantic alternative to traditional hotels or resorts. Glamping sites often offer private accommodations, secluded locations, and luxury amenities, which appeal to couples looking to combine adventure with comfort. Surveys show that glamping is an increasingly popular choice for honeymoons, with about 15% of newlyweds opting for a glamping experience.
• Adventure Tourism and Extreme Environments: Glamping is being increasingly used by adventure tourists who want to experience extreme environments—such as the mountains, deserts, or remote forests—without sacrificing comfort. This use case is particularly appealing to those who wish to engage in activities like hiking, mountain biking, or wildlife viewing but do not want to sleep in traditional tents or deal with harsh conditions. About 25% of glampers are driven by the opportunity to combine adventure activities with luxury accommodations.

Major Challenges

• High Initial Investment Costs: Setting up a glamping site requires significant upfront capital for high-quality tents, infrastructure, and luxury amenities. While operational costs can be offset through higher pricing models, the initial capital investment can be a barrier for smaller operators or those entering the market with limited financial resources.
• Seasonality and Weather Dependence: Glamping is highly seasonal, with demand peaking during warmer months and falling during colder seasons. Sites located in regions prone to extreme weather conditions face additional challenges. This seasonality impacts profitability and occupancy rates, making it difficult to maintain steady revenues throughout the year. On average, glamping sites experience a 30-50% drop in occupancy during the off-season.
• Regulatory Challenges and Zoning Issues: Glamping operators often face challenges related to zoning laws, land-use regulations, and permits. Different regions have varying laws on glamping sites, and navigating these legal requirements can delay the setup process or incur additional costs. In some countries, local governments have stringent rules on temporary accommodations or require significant red tape before approval.
• Supply Chain and Equipment Shortages: As the glamping industry grows, operators are experiencing supply chain disruptions, particularly for specialty items like luxury tents, eco-friendly materials, and high-end furnishings. Delays in obtaining these materials can lead to construction delays and missed business opportunities. The COVID-19 pandemic further exacerbated these supply chain issues, with some suppliers reporting up to 6-9 months of backlog on essential items.
• Competition from Traditional Accommodation and Other Niche Markets: While glamping offers a unique value proposition, it faces stiff competition from both traditional hotels and other emerging niche markets, such as boutique hotels and Airbnb-style rentals. As glamping becomes more popular, new providers are entering the market, which increases competition and pressures prices. This oversupply in some regions is expected to lead to a price adjustment, impacting margins for existing operators.

Top Opportunities

• Expansion into Untapped Markets: Glamping is experiencing significant growth in developed markets, but there remains untapped potential in regions with emerging tourism industries. Areas with rich natural landscapes but fewer accommodation options—such as parts of South America, Africa, and Southeast Asia—present high growth potential. As travelers seek more remote destinations, glamping is well-positioned to expand into these markets, where current accommodation infrastructure is limited.
• Increased Investment in High-End Luxury Glamping: As disposable incomes rise and affluent travelers seek more exclusive experiences, there is an opportunity to upscale the glamping experience even further. Premium offerings, such as custom-designed luxury tents, gourmet dining, private pools, and spa services, are in high demand. The high-end glamping market is expected to grow as more luxury resorts integrate glamping accommodations into their offerings.
• Integration with Adventure Tourism Packages: Adventure tourism continues to rise, particularly among younger travelers. By partnering with adventure tour operators, glamping sites can offer packaged experiences that combine outdoor activities (such as hiking, zip-lining, or safaris) with luxury accommodations. These packages are especially attractive to tourists seeking unique outdoor experiences without sacrificing comfort.
• Development of Glamping Destinations Near Major Cities: The increasing desire for “quick escapes” and weekend getaways is driving demand for glamping sites near major urban areas. By developing glamping locations just outside major cities, operators can tap into the urban population looking for nature-based experiences that don’t require extensive travel. This “glamping close to home” trend is gaining traction, as urbanites look for convenient outdoor experiences.
• Collaborations with Wellness and Health Brands: As wellness tourism continues to expand, there is a significant opportunity for glamping operators to collaborate with health and wellness brands. Integrating wellness retreats, fitness programs, and health food options can attract a growing demographic of health-conscious travelers. With 70% of consumers stating that health and wellness influence their travel decisions, there is an opportunity to capitalize on this trend by aligning glamping offerings with the broader wellness industry.

Key Player Analysis

• Eco Retreats is a prominent player in the eco-friendly glamping space, specializing in sustainable and luxurious camping experiences. The company emphasizes environmental responsibility by offering glamping accommodations made from eco-conscious materials. With a focus on immersive stays in nature, Eco Retreats appeals to eco-tourists and travelers seeking a combination of luxury and sustainability. Their accommodations are designed to blend comfort with a minimal environmental footprint, attracting nature lovers and environmentally aware customers.
• Johnson Outdoors Inc. is a major player in the outdoor recreation industry, with a strong presence in the glamping market through its well-known Coleman brand. Johnson Outdoors offers a wide range of camping gear, including tents, shelters, and other glamping accessories. The company’s extensive product portfolio, along with its reputation for quality and innovation, makes it a significant contributor to the growth of the glamping trend. Their products are widely available and cater to both seasoned campers and new glamping enthusiasts.
• Tanja Lagoon Camp, located in Australia, provides a unique luxury glamping experience in a serene and natural setting. Situated near pristine beaches and tranquil lagoons, Tanja Lagoon Camp offers high-end tented accommodations that allow guests to connect with nature while enjoying the comforts of modern amenities. The camp focuses on providing intimate, boutique experiences, making it a popular choice for travelers looking for relaxation and eco-tourism in a stunning environment.
• Wildman Wilderness Lodge offers an authentic and luxurious glamping experience in the heart of Australia’s Northern Territory. The lodge combines glamping and safari-style accommodations, giving guests the chance to experience the Australian outback in style. Known for its remote location, Wildman Wilderness Lodge provides an immersive wilderness experience, complete with indigenous cultural offerings and high-end services. This makes it a sought-after destination for travelers seeking adventure and luxury in an untamed natural environment.
• Baillie Lodges is renowned for its luxury eco-tourism offerings, with properties like Longitude 131° near Australia’s Uluru. Baillie Lodges operates exclusive glamping experiences that combine luxury, service, and nature. Their focus on providing highly curated travel experiences in remote locations appeals to high-end travelers seeking immersion in nature with all the comforts of modern luxury. The company’s commitment to exceptional service and distinctive, scenic locations has established it as a leader in the high-end glamping market.

Recent Developments

• In August 2024, Kampgrounds of America, Inc. (KOA) announced an exciting fall promotion, offering double KOA Rewards points for campers throughout September. From September 1 to 30, campers booking a stay with a KOA Rewards account will earn double points, in addition to a standard 10% discount. This special offer aims to make outdoor adventures even more rewarding as KOA invites campers to enjoy the season’s beauty, whether staying in a tent or a cozy cabin.
• In 2024, the Tamil Nadu Tourism Department (TTDC) is nearing completion of campsites for glamping and adventure sports in the Jawadhu Hills, located in the Yelagiri and Jamunamarathur regions. The homestay facilities are also ready, offering visitors a chance to experience the region’s natural beauty while enjoying luxurious glamping experiences.
• In 2024, a former nomadic family has launched Galloway Glamping in Scotland’s Dark Sky Park. After relocating from South Africa, Lottie Reeves and her family have established a new glamping business in Dumfries and Galloway. Supported by a £25,000 loan from the British Business Bank’s Start Up Loans programme, the family is building four wooden cabins on their seven-acre property next to Galloway Forest Park, offering guests an immersive experience in the protected Dark Sky Park.
• In June 2022, Getaway, a leading health and wellness hospitality company, revealed plans to open nine new Outposts across the United States by the end of the year. This expansion is in response to growing demand for wellness travel and disconnected experiences. Since its founding in 2015, Getaway has been opening new Outposts in various locations, offering more opportunities for people to reconnect with nature and enjoy well-deserved free time.

Conclusion

The glamping market is poised for continued growth as travelers increasingly seek unique, luxurious, and nature-based experiences. The blending of high-end accommodations with outdoor adventure meets the growing demand for sustainable, immersive travel options that cater to diverse consumer preferences, from eco-conscious travelers to corporate groups and wellness enthusiasts. While the market faces challenges such as high startup costs and regulatory hurdles, it also presents significant opportunities for innovation and expansion, especially in emerging markets and regions close to urban centers.

As glamping evolves, it is clear that this niche sector will continue to redefine the way people experience the great outdoors, offering a compelling alternative to traditional tourism and lodging options. The future of glamping lies in its ability to adapt to shifting consumer trends, integrate technology, and cater to the increasing desire for personalized, eco-friendly, and memorable travel experiences.

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