Fortified Foods Market To Reach USD 281.5 Bn, Globally, by 2033

Updated · Dec 31, 2024

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Table of Contents

Introduction
Key Takeaways
Fortified Foods Statistics
Emerging Trends
Use Cases
Major Challenges
Market Growth Opportunities
Key Players Analysis
Conclusion

Introduction

The Fortified Foods Market is poised for substantial expansion, projected to grow from USD 131.6 billion in 2023 to USD 281.5 billion by 2033, reflecting a steady CAGR of 7.9%. This growth is driven by increasing consumer awareness of health and wellness, which has boosted demand for nutritionally enhanced foods.

Fortified foods, which are enriched with essential vitamins and minerals, have gained popularity due to their ability to address nutrient deficiencies and support overall health. The market’s expansion is further fueled by rising income levels and the growing availability of these products across various distribution channels.

Opportunities in the market are abundant, particularly in developing regions where micronutrient deficiencies are prevalent, offering significant potential for market players to innovate and expand their product offerings. As consumers continue to prioritize health and dietary needs, the fortified foods market is set to meet these demands, making it a dynamic and promising field for investment and growth.

As the market continues to evolve, there is a noticeable shift towards the inclusion of organic and non-GMO ingredients in fortified foods, responding to the growing consumer preference for natural and safe products. This trend presents a lucrative opportunity for manufacturers to differentiate their offerings and tap into the premium segment of the market.

Additionally, the development of tailored fortified food products that cater to specific health conditions, such as diabetes or digestive health, is expanding the market’s reach and applicability. Government initiatives across various countries to combat malnutrition and promote healthful eating habits also support market growth by encouraging the production and consumption of fortified foods. This regulatory backing, coupled with technological advancements in food processing and preservation, ensures that fortified foods maintain their nutritional value and appeal to a broad consumer base, driving further market expansion.

Key Takeaways

Fortified Foods Market size is expected to be worth around USD 281.5 Bn by 2033, from USD 131.6 Bn in 2023, growing at a CAGR of 7.9%.
Rice Flour held a dominant market position, capturing more than a 27.2% share.
Rice Dusting held a dominant market position, capturing more than a 62.2% share.
Vitamins held a dominant market position, capturing more than a 48.3% share.
Basic Food held a dominant market position, capturing more than a 29.1% share of the fortified foods market.
Drying held a dominant market position, capturing more than a 39.1% share of the fortified foods market.
Modern Trade held a dominant market position, capturing more than a 44.1% share of the fortified foods market.
Asia Pacific (APAC) region dominated the fortified foods market, capturing more than 43% of the global market share, valued at approximately USD 56.6 billion.

Fortified Foods Statistics

Global Salt Iodination Practices

Salt iodination is now practiced in at least 107 countries, with an estimated overall coverage of 68 percent of households in those countries.
Additionally, oil is a mandatory part of daily diet, accounting for 99% of households in India, and oil is primarily fortified with vitamins A and -D.
In current scenarios, double-fortified salt is available to more than 12 million people across 20 districts at a tremendously subsidized price of just one rupee per kilogram.
It has been estimated that less than 20% of the business-to-consumer production of edible oils, salt, and milk, about 3% of wheat flour, and 0.1–0.2% of rice are fortified in India.

Double-Fortified Salt Accessibility Impact

Fortification has been particularly successful for iodized salt: 71 percent of the world’s population has access to iodized salt and the number of Iodine-deficient countries has decreased from 54 to 32.
Most represented groups were women and children from 1 to 72 months, most common intervention vehicles were milk and bakery products with a fortification level between 96 and 1200 mg per 100 g of food.
Fortification with folic acid was targeted at 200μg folate/100 g flour to deliver 400 μg folic acid.
As a result of iron fortification, iron deficiency anemia decreased significantly in children from 26% to 13.7%, but no improvement was observed in women.
For a given nutrient, this 5% DV threshold applies to the sum of all concentrated nutrient sources added to the food.

Emerging Trends

Plant-Based Fortified Foods: The shift towards vegan and vegetarian diets is increasing the demand for plant-based fortified foods. Products like soy, almond, and oat milk are being enriched with essential nutrients such as calcium, vitamin D, and vitamin B12 to cater to dietary preferences and nutritional needs.
Technological Innovations in Food Fortification: Advances in technology, including microencapsulation and nanoencapsulation, are enhancing the efficiency of nutrient addition to foods without affecting taste or texture. These technologies allow for the fortification of a broader range of food products, improving bioavailability and consumer acceptance.
Functional Fortified Foods: There is growing consumer interest in foods that offer health benefits beyond basic nutrition. Fortified foods that support immune health, bone strength, and overall wellness are particularly popular in regions with high health consciousness like North America and Europe.
Clean Label Fortified Foods: As consumers become more ingredient-conscious, there is a rising trend for fortified foods with clean labels. This trend emphasizes transparency in labeling and the use of simple, understandable ingredients.
Government Initiatives and Regulations: Government policies and initiatives around the world are supporting the fortification of foods to combat malnutrition. These regulations are pivotal in driving the adoption and standardization of fortified foods in both developed and developing markets.

Use Cases

Addressing Nutrient Deficiencies: Fortified foods are widely used to combat nutrient deficiencies in populations with limited access to diverse diets. Products like fortified rice, wheat, and oils are enriched with essential vitamins and minerals, helping reduce health risks associated with deficiencies in iron, vitamin A, and iodine, especially in developing countries.
Improving Children’s Nutrition: Fortified cereals and milk are tailored to meet children’s nutritional needs. These products are enriched with calcium, vitamin D, and iron to support bone growth, cognitive development, and overall health, providing a convenient way for parents to enhance their children’s diet.
Supporting Maternal Health: Fortified foods such as prenatal vitamins and fortified juices play a critical role in improving maternal nutrition. They are enriched with folic acid, iron, and calcium, which are essential for reducing the risk of birth defects and ensuring healthy pregnancy outcomes.
Catering to Specialized Diets: Fortified plant-based alternatives, such as soy and almond milk, cater to vegan and lactose-intolerant individuals. These products are enriched with nutrients like vitamin B12 and calcium, ensuring dietary needs are met without compromising on ethical or health preferences.
Enhancing Immune Health: Functional fortified foods, including fortified beverages and snacks, are designed to boost immunity. These products include added vitamins like C and E and minerals like zinc, helping consumers maintain resilience against illnesses and infections.
Convenience for Urban Consumers: Urban consumers often rely on fortified ready-to-eat meals and snacks to meet their nutritional needs amid busy lifestyles. These products offer a balanced nutritional profile, combining taste and health in a convenient format.

Major Challenges

Taste and Texture Alterations: Incorporating additional nutrients into food products can change their natural taste and texture, potentially leading to consumer dissatisfaction. Maintaining the original sensory qualities while enhancing nutritional value remains a significant hurdle for manufacturers.
Regulatory and Compliance Complexities: Fortifying foods involves navigating stringent regulations and quality control standards, which can be complex and costly for manufacturers. Ensuring compliance with varying regional guidelines adds to the operational challenges in the industry.
Consumer Skepticism and Awareness: Some consumers are skeptical about the health claims and efficacy of fortified foods, questioning their benefits or perceiving them as unnatural. This skepticism can hinder market growth, emphasizing the need for effective consumer education and transparent communication.
Cost Implications: The process of fortifying foods can increase production costs, leading to higher prices for consumers. This price elevation may limit accessibility, particularly among lower-income populations, thereby affecting market penetration and equity.
Distribution Challenges in Rural Areas: Delivering fortified foods to rural and underserved regions poses logistical difficulties, including maintaining product stability and managing transportation costs. These challenges can impede efforts to address malnutrition in areas that would benefit most from fortified products.

Market Growth Opportunities

Rising Health Awareness: As consumers become more health-conscious, there is an increasing demand for foods enriched with essential nutrients. This trend offers manufacturers the chance to develop products that cater to this growing interest in health and wellness.
Government Initiatives: Many governments are promoting food fortification to combat malnutrition. These initiatives create a favorable environment for the expansion of fortified food products, encouraging manufacturers to participate in public health improvement efforts.
Technological Advancements: Innovations in food processing allow for more efficient and cost-effective fortification methods. These advancements enable the development of a wider range of fortified products, enhancing market diversity and consumer choice.
Expanding Middle-Class Population: The growth of the middle-class segment, particularly in emerging economies, increases the demand for nutritious and convenient food options. This demographic shift provides a substantial market for fortified foods.
Product Diversification: There is an opportunity to expand fortified food offerings beyond traditional staples to include snacks, beverages, and dairy products. This diversification can attract a broader consumer base seeking nutritional benefits in various food categories.

Key Players Analysis

Arla Foods: A leading dairy cooperative, Arla Foods enriches its dairy products with essential nutrients like calcium and vitamin D, aiming to enhance public health through fortified milk, cheese, and yogurt offerings.
BASF SE: A major chemical company, BASF provides vitamin and mineral premixes for food fortification, supporting manufacturers in producing nutrient-enriched foods to combat deficiencies globally.
Bühler AG: Specializing in food processing technologies, Bühler AG offers equipment and solutions for the production of fortified foods, ensuring efficient nutrient integration in staple products.
Bunge Limited: An agribusiness and food company, Bunge Limited supplies fortified edible oils and margarine, contributing to improved nutrition by adding vitamins A and D to their products.
Cargill, Incorporated: A global food corporation, Cargill produces a range of fortified ingredients, including flours and oils, to help address micronutrient deficiencies in various populations.
Corbion N.V.: Specializing in food ingredients, Corbion develops nutrient-enriched solutions, such as vitamin-fortified bakery products, to enhance the nutritional profile of everyday foods.
Danone: A multinational food-products corporation, Danone offers fortified dairy and plant-based products, focusing on improving health through nutrition in diverse consumer groups.
Dr. Paul Lohmann GmbH KG: A manufacturer of mineral salts, Dr. Paul Lohmann supplies ingredients for food fortification, enabling the enhancement of nutritional content in various food items.
DSM Nutritional Products: A leading supplier of vitamins and nutritional ingredients, DSM provides premixes and fortification solutions to improve the nutrient content of foods and beverages worldwide.
Fabrik Wright Enrichment Inc.: Specializing in food enrichment, Fabrik Wright offers a range of fortification solutions to enhance the nutritional value of staple foods, addressing dietary deficiencies.
FMC Corporation: An agricultural sciences company, FMC provides food fortification solutions, including nutrient additives that improve the health benefits of various food products.
Gastaldi Hermanos: A food manufacturing company, Gastaldi Hermanos produces fortified flours and other staple foods, contributing to improved nutrition in their consumer base.
General Mills, Inc.: A multinational manufacturer, General Mills enriches its cereals and other food products with essential vitamins and minerals, promoting better health among consumers.
Glanbia PLC: A global nutrition group, Glanbia offers fortified dairy and protein products, aiming to meet the nutritional needs of health-conscious consumers.
Kellogg Company: Known for its breakfast cereals, Kellogg fortifies its products with essential nutrients like iron and B vitamins, supporting balanced diets for consumers.
Koninklijke DSM NV: A science-based company, DSM provides nutritional solutions, including vitamin and mineral premixes, to fortify foods and address global health challenges.
Lonza Group AG: A specialty manufacturing company, Lonza supplies ingredients for food fortification, enhancing the nutritional content of various food and beverage products.
Mondelez International: A multinational confectionery company, Mondelez incorporates fortification in select products to offer enhanced nutritional benefits to consumers.
Nestlé S.A.: A leading food and beverage company, Nestlé fortifies a wide range of products, including cereals and dairy items, to combat nutrient deficiencies globally.
Nutritional Holdings (Pty) Limited: Specializing in health and wellness products, Nutritional Holdings produces fortified foods aimed at improving dietary health in various markets.
Sinokrot Global: A diversified conglomerate, Sinokrot Global offers fortified food products, contributing to enhanced nutrition and health in the regions they serve.
SternVitamin GmbH & Co. KG: A supplier of customized vitamin and mineral premixes, SternVitamin supports food manufacturers in developing fortified products tailored to specific health needs.
Stern-Wywiol GmbH & Co. KG: An ingredients supplier, Stern-Wywiol provides solutions for food fortification, assisting in the production of nutritionally enhanced food items.
Tata Chemicals Limited: An Indian multinational company, Tata Chemicals produces fortified salt and other food products, addressing micronutrient deficiencies in the population.
Tate & Lyle PLC: A global provider of food ingredients, Tate & Lyle offers fortification solutions that enhance the nutritional profile of various food and beverage products.
The Archer Daniels Midland Company: An agribusiness giant, ADM supplies fortified ingredients and solutions to improve the nutritional value of a wide range of food products.
Ufuk Kimya Ilac Sanayi Ve Ticaret Limited Sirketi: A chemical and pharmaceutical company, Ufuk Kimya produces additives for food fortification, contributing to enhanced nutrition in their markets.
Unilever PLC: A multinational consumer goods company, Unilever fortifies its food products, such as margarines and spreads, with essential vitamins to support public health.
Watson, Inc.: A supplier of custom nutrient premixes, Watson, Inc. assists food manufacturers in creating fortified products that meet specific dietary requirements.

Conclusion

The Fortified Foods market is positioned for sustained growth, driven by increasing consumer awareness of health and wellness, government initiatives to combat malnutrition, and advancements in food fortification technologies. As more individuals seek nutritious and convenient options to address dietary deficiencies, the demand for fortified foods continues to rise. Companies are innovating and expanding their product portfolios to cater to diverse consumer needs, including plant-based, functional, and clean-label options. While challenges such as regulatory compliance and cost remain, the market offers significant opportunities for players to contribute to public health and achieve business growth. With evolving trends and a focus on nutrition, fortified foods are set to remain a vital part of global dietary solutions.