Europe and Middle East And Africa Tomatoes Market Size To Hit 46.5 Bn by 2034

Overview

New York, NY – March 24, 2025 – ​The Europe and Middle East And Africa Tomatoes Market is projected to grow from USD 28.5 billion in 2024 to USD 46.5 billion by 2034, with an annual growth rate (CAGR) of 5.0% during forecast period from 2025 to 2034.

This growth is driven by rising demand for fresh and processed tomato products, influenced by increasing health awareness and the popularity of Mediterranean cuisine. Technological advancements, such as greenhouse cultivation and hydroponics, have boosted year-round production, especially in countries like the Netherlands.

In the Middle East, innovations like Israel’s drip irrigation enhance efficiency in arid regions. The market’s expansion is further supported by the increasing demand for organic and specialty tomato products, catering to health-conscious consumers and gourmet markets.​

Key Takeaways

• The Europe and Middle East & Africa tomatoes market was valued at USD 28.5 billion in 2024.
• The Europe and Middle East & Africa tomatoes market is projected to reach USD 46.5 billion by 2034.
• Among tomato types, the beefsteak held the majority of revenue share in 2024, with a market share of 42.0%.
• Based on categories, conventional tomatoes accounted for the majority of the market share at 92.0% owing to their higher affordability, large-scale production, and widespread availability.
• Among applications, fresh tomatoes accounted for the majority of the Tomatoes market share with 71.9%.
• Based on end-use, the household/retail industry dominated the market with a share of 62.6%.
• Among distribution channels, offline channels are more preferred by consumers hence, they account for the majority of the tomatoes market share with 87.6%.

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Report Scope

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Key Market Segments

• Tomato Type Breakdown
  The tomato market is divided by type into categories like cherry, grape, Roma, beefsteak, heirloom, green, vine-ripened, and others. In 2024, beefsteak tomatoes led the pack, capturing 42.0% of the revenue share. Their popularity stems from their large size, juicy, meaty texture, and bold flavor, making them a go-to for fresh eats like sandwiches, burgers, and salads, as well as a staple in food processing.
• Category Breakdown
  When it comes to categories, the market splits into organic and conventional tomatoes. Conventional tomatoes took the lead in 2024 with a hefty 92.0% market share. Their edge comes from affordability, mass production, and easy availability. Grown with synthetic fertilizers and pesticides, these tomatoes deliver higher yields and lower costs, cementing their stronghold across the market.
• Application Breakdown
  In the European and Middle East & Africa (MEA) markets, tomatoes are split into fresh, primary processed (like canned or pureed), and secondary processed (think sauces or ketchup) applications. Fresh tomatoes reigned supreme in 2024, holding 71.9% of the market share. Their dominance is fueled by a strong consumer appetite for natural, fresh produce, widely used in homes, restaurants, and food service spots. A growing taste for organic and locally grown options has only added to their appeal.
• End-Use Breakdown
  By end users, the market breaks into food service and household sectors. In 2023, households topped the charts with a 62.6% share, driven by a global surge in demand for both fresh and processed tomatoes in home kitchens. With more people cooking at home, embracing healthy eating, and leaning into plant-based diets, tomatoes—whether fresh, canned, or in sauces—have become a daily essential.
• Distribution Channel Breakdown
  The market also splits by how tomatoes reach buyers: online or offline channels. In 2024, offline sales ruled with an 87.6% share, thanks to the ubiquity of supermarkets, grocery stores, hypermarkets, and farmers’ markets. Shoppers prefer buying fresh tomatoes in person, where they can check for quality, ripeness, and freshness firsthand before taking them home.

Top Use Cases

• Fresh Consumption: Tomatoes are a staple in daily diets across these regions, enjoyed in salads, sandwiches, and garnishes. Their rich flavor and nutritional benefits make them a preferred choice for health-conscious consumers seeking fresh produce options.​
• Processed Products: The demand for tomato-based products like sauces, pastes, and canned tomatoes is significant. These items serve as essential ingredients in various culinary dishes, offering convenience and enhancing flavor profiles in both home cooking and the food service industry.
• Agricultural Innovation: European countries, notably the Netherlands, have adopted advanced greenhouse technologies for tomato cultivation. These innovations enable year-round production, optimize resource use, and improve yield quality, setting benchmarks for sustainable agriculture practices.​
• Economic Contribution: In nations like Italy and Spain, tomato farming is a vital economic activity, supporting local economies through employment and export revenues. The industry’s growth fosters rural development and strengthens the agricultural sector’s contribution to national GDP.​
• Culinary Tradition: Tomatoes hold a central place in traditional cuisines, from Italian pasta sauces to Middle Eastern stews. Their versatility enriches regional dishes, preserving cultural heritage and influencing contemporary culinary trends across these diverse regions.

Recent Developments

1. Fresh Del Monte Produce

• Fresh Del Monte has been focusing on sustainable agriculture and expanding its fresh produce offerings in Europe. The company announced partnerships with European retailers to supply sustainably grown tomatoes and other fresh produce. They have also invested in greenhouse technologies to reduce water usage and carbon emissions.

2. Dole plc

• Dole plc has been actively expanding its fresh produce supply chain in the Middle East and Africa. The company signed agreements with distributors in the UAE and Saudi Arabia to supply fresh tomatoes and other vegetables. Dole is also investing in cold chain logistics to ensure product freshness.

3. Mission Produce

• While Mission Produce is primarily known for avocados, it has recently diversified into other fresh produce categories, including tomatoes. In Europe, the company has partnered with local growers in Spain and the Netherlands to supply high-quality tomatoes to retailers.

4. Chiquita Brands

• Chiquita Brands has been focusing on promoting sustainable farming practices in its supply chain. The company launched a campaign in Europe to highlight the sustainability of its tomato products, sourced from farms in Spain and Italy. Chiquita is also working on reducing plastic packaging for its fresh produce.

5. Greenyard

• Greenyard, a leading fresh produce company, has been expanding its tomato product line in Europe. The company introduced a new range of organic tomatoes sourced from local farmers in Belgium and the Netherlands. Greenyard is also investing in vertical farming technologies to enhance tomato production.

Conclusion

The Tomato sector in Europe, the Middle East, and Africa (EMEA) is experiencing significant growth, driven by increasing consumer demand for fresh, sustainable, and locally sourced produce. Companies like Fresh Del Monte, Dole plc, and Greenyard are expanding their operations, investing in advanced farming technologies, and forming strategic partnerships to meet this demand. In Europe, countries like the Netherlands and Spain are leading in greenhouse and organic tomato production, while in the Middle East, governments are focusing on boosting local production through agricultural technology.

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