Table of Contents
Overview
New York, NY – August 14, 2025 – The Global Tomato Ketchup Market is projected to grow from USD 18.3 billion in 2024 to USD 27.1 billion by 2034, with a CAGR of 4.0% during the 2025–2034 forecast period. In 2024, North America led the market, holding a 38.4% share and generating USD 7.0 billion in revenue.
Tomato ketchup concentrate, also known as tomato sauce concentrate, is made by evaporating water from tomato pulp to produce a thick paste used by manufacturers to create ketchup, sauces, ready meals, soups, and snacks. In 2022, global tomato production reached approximately 186 million metric tonnes, with China accounting for nearly 37% and India 11%, making it the world’s second-largest tomato producer.
In India, only about 1% of the annual 20.6 million tonnes of tomatoes is processed into ketchup, paste, or juice. The Indian tomato processing industry, including ketchup concentrate, is valued at roughly INR 1,000 crore and is growing at 20% annually. This growth is driven by rising fast food consumption, the expansion of quick-service restaurants (QSRs), and increasing demand for ready-to-eat meals, with ketchup’s versatility as a condiment boosting its popularity among urban consumers.
The Indian government supports the sector through initiatives like the Production Linked Incentive Scheme for Food Processing Industry (PLISFPI), which enhances industry competitiveness, and Operation Greens, with a Rs 500 crore budget to stabilize the supply and pricing of tomatoes, onions, and potatoes. Additionally, the Tomato Grand Challenge, launched in June 2023 by the Department of Consumer Affairs and the Ministry of Education, received 1,376 proposals, funding 28 projects to tackle post-harvest losses, processing inefficiencies, and supply chain challenges.
Key Takeaways
- The Global Tomato Ketchup Market is projected to reach USD 27.1 billion by 2034, rising from USD 18.3 billion in 2024, growing at a CAGR of 4.0% over the forecast period.
- In 2024, the Regular type segment dominated the market, accounting for over 71.2% of the global share.
- The Household application segment led the market in 2024, capturing more than 64.7% of the total market share.
- Supermarkets emerged as the leading distribution channel in 2024, holding over 44.1% of the market share globally.
- North America maintained a strong position in the global tomato ketchup market in 2024, representing approximately 38.4% share, valued at around USD 7.0 billion.
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Report Scope
| Market Value (2024) | USD 18.3 Billion |
| Forecast Revenue (2034) | USD 27.1 Billion |
| CAGR (2025-2034) | 4.0% |
| Segments Covered | By Type (Regular, Flavored), By Application (Household, Commercial, Others, By Distribution channel (Supermarkets, Online Stores, Departmental Stores, Convenience Stores, Others) |
| Competitive Landscape | JBS S.A., Kraft Heinz, Inc., Hormel Foods, Waitrose, Wm. Morrison Supermarkets, General Mills Inc, Conagra Brands, Nestlé, Unilever, Kellogg Co, McCain Foods Ltd |
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Key Market Segments
By Type Analysis
Regular Tomato Ketchup commands a 71.2% market share in 2024, driven by its widespread acceptance and classic flavor. Its affordability, versatility, and appeal across households, restaurants, and fast-food chains make it a preferred condiment for fries, sandwiches, burgers, and snacks. The segment’s dominance is bolstered by mass production efficiency and lower price points, ensuring its lead over specialty variants. In 2025, steady demand and widespread retail availability are expected to maintain its strong position.
By Application Analysis
The Household segment holds a 64.7% share in 2024, fueled by ketchup’s daily use as a staple condiment for meals and snacks like sandwiches, pakoras, burgers, and fries. Convenient packaging, long shelf life, and varied pack sizes drive its popularity in retail and online channels. In 2025, this segment is projected to remain dominant due to consistent consumption, urban population growth, and rising home cooking trends, supported by bulk buying and attractive pricing.
By Distribution Channel Analysis
Supermarkets lead with a 44.1% share in 2024, offering a wide range of ketchup brands, sizes, and flavors. Their convenience, organized displays, and promotional discounts attract a broad customer base. Urban supermarket growth and partnerships with ketchup brands further strengthen this channel. In 2025, supermarkets are expected to maintain their dominance, driven by high consumer footfall in metro cities and strong retail collaborations.
Regional Analysis
North America dominates the global tomato ketchup market in 2024 with a 38.4% share, generating USD 7.0 billion in revenue. High per capita consumption in the U.S. and Canada, driven by fast-food and home dining habits, fuels this leadership.
The U.S. leads the region, supported by significant fast-food usage and established retail patterns, while Canada and Mexico contribute through niche segments like organic and low-sugar variants. Strong distribution networks, including supermarkets, convenience stores, and online platforms, along with brand loyalty and innovations in reduced-sugar and flavored ketchups, sustain North America’s market dominance.
Top Use Cases
- Condiment for Fast Food: Tomato ketchup is a go-to topping for burgers, fries, and hot dogs, loved for its tangy-sweet flavor. Its popularity in fast-food chains and quick-service restaurants drives high demand, especially among younger consumers who enjoy its versatility with snacks and meals.
- Household Cooking Staple: Families use ketchup as a versatile ingredient in home-cooked meals like meatloaf, stews, and sauces. Its long shelf life and availability in various pack sizes make it a kitchen essential, boosting sales in retail stores and online platforms.
- Base for Custom Sauces: Ketchup serves as a foundation for creating unique sauces, such as barbecue or cocktail sauce. Food manufacturers and chefs mix it with spices or herbs to craft new flavors, appealing to consumers seeking innovative taste experiences.
- Ingredient in Processed Foods: Ketchup is used in ready-to-eat meals, soups, and snacks by food producers. Its concentrated form, like tomato paste, adds flavor and texture, meeting the growing demand for convenient, pre-packaged foods in busy lifestyles.
- On-the-Go Snacking Solution: Single-serve ketchup packets are popular for portable snacking, especially in travel or outdoor settings. Their convenience and mess-free packaging cater to busy consumers, driving sales through foodservice outlets and convenience stores.
Recent Developments
1. JBS S.A
JBS S.A., primarily known for meat processing, has expanded into plant-based products, including condiments. While not a major ketchup producer, its subsidiary Seara has explored tomato-based sauces in Brazil. Recently, JBS emphasized sustainable packaging for its food products, which may influence future ketchup offerings.
2. Kraft Heinz, Inc
Kraft Heinz launched “Heinz Tomato Ketchup with a Blend of Veggies”, incorporating vegetables like carrots and beetroot. The company also introduced sustainable, recyclable ketchup bottles as part of its environmental commitment. Innovations like “Dip & Squeeze” packaging continue to drive convenience.
3. Hormel Foods
Hormel’s “Herdez” brand expanded its ketchup line in Mexico with spicy and chipotle-flavored variants. The company also focuses on clean-label ketchup, reducing artificial ingredients. Hormel’s “Wholly Guacamole” brand tested a ketchup-guacamole fusion in select markets.
4. Waitrose
Waitrose introduced organic and reduced-sugar ketchup under its private label. The UK retailer also partnered with Hellmann’s for exclusive ketchup-mayonnaise blends. Sustainable sourcing of tomatoes from European farms is a key focus.
5. Wm. Morrison Supermarkets
Morrisons launched Morrisons Naturally Balanced Tomato Ketchup. The company also introduced “plastic-free” ketchup sachets in its cafés. Morrisons sources tomatoes from British suppliers to support local agriculture.
Conclusion
The Tomato Ketchup Market is thriving due to its versatility as a condiment, cooking ingredient, and base for innovative sauces. Growing demand for healthier options, like low-sugar and organic ketchup, along with sustainable packaging, is shaping its future. With rising fast-food consumption and urban lifestyles, ketchup remains a global kitchen staple, offering opportunities for flavor innovation and market expansion.
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