Pterostilbene Market To Expand at 8.6% CAGR by 2034

Overview

New York, NY – May 27, 2025 – The Global Pterostilbene Market is poised for strong growth, projected to reach USD 162.2 million by 2034, up from USD 71.1 million in 2024, advancing at a CAGR of 8.6%.

Natural Pterostilbene commanded a 67.4% share of the Pterostilbene Market in 2024, reflecting a strong consumer preference for plant-derived supplements. Powdered Pterostilbene held a 69.9% share of the market, driven by its versatility in dietary supplements and nutraceutical products. Dietary supplements accounted for 53.8% of the Pterostilbene Market in 2024, driven by growing consumer focus on preventive healthcare.

US Tariff Impact on Pterostilbene Market

On April 2, 2025, the Trump administration announced new tariffs impacting the dietary supplement industry, with rates of 34% on China, 32% on Taiwan, 27% on India, 26% on South Korea, and 20% on the EU, alongside hikes for other regions critical to dietary supplement ingredient and product supply chains.

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Loren Israelsen, President of the United Natural Products Alliance, stated that effective tariff rates for many dietary ingredients range from 55% to nearly 70%, significantly affecting primary suppliers like China, India, and Japan, as well as secondary suppliers such as Malaysia, Indonesia, and South Africa. Stakeholders are urgently evaluating the far-reaching but difficult-to-quantify short-term impacts, expecting immediate and substantial effects on the industry.

Key Takeaways

• Global Pterostilbene Market is expected to be worth around USD 162.2 Million by 2034, up from USD 71.1 Million in 2024, and grow at a CAGR of 8.6% from 2025 to 2034.
• In 2024, natural pterostilbene dominated with a 67.4% share, highlighting consumer preference.
• Powder form of pterostilbene led with 69.9%, driven by supplement formulations.
• Dietary supplements accounted for 53.8%, positioning pterostilbene as a preferred health ingredient.
• Supermarkets and hypermarkets captured 39.6% share, emphasizing retail distribution of pterostilbene products.
• The USD 26.8 Mn Pterostilbene market in North America highlights robust demand.

Report Scope

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Key Market Segments

By Type Analysis

• Natural Pterostilbene commanded a 67.4% share of the Pterostilbene Market in 2024, reflecting a strong consumer preference for plant-derived supplements. This dominance is driven by the rising demand for natural, health-focused products, fueled by Pterostilbene’s antioxidant and anti-inflammatory benefits. Its efficacy in supporting cardiovascular health and cognitive function has boosted its use in nutraceuticals, reinforcing its market position. The growing awareness of these health benefits and expanding wellness-focused product lines are expected to sustain Natural Pterostilbene’s lead.

By Form Analysis

• In 2024, Powdered Pterostilbene held a 69.9% share of the market, driven by its versatility in dietary supplements and nutraceutical products. Its ease of use in capsules, tablets, and functional foods, combined with high bioavailability and stability, makes it a top choice for manufacturers. The powder form’s compatibility with pharmaceutical applications and its role in supporting cognitive and cardiovascular health further solidify its market dominance. This significant share highlights its critical role in meeting consumer demand for convenient, effective supplement formats.

By Application Analysis

• Dietary supplements accounted for 53.8% of the Pterostilbene Market in 2024, driven by growing consumer focus on preventive healthcare. Pterostilbene’s antioxidant and anti-inflammatory properties make it a sought-after ingredient for products targeting cardiovascular health, cognitive function, and anti-aging. The surge in health-conscious consumers and the expanding range of supplement formats, such as capsules and functional beverages, have fueled its adoption. This strong market presence is expected to persist, supported by rising demand for natural ingredients and an aging population prioritizing wellness.

Regional Analysis

• North America led the Pterostilbene market in 2024, capturing a 37.7% share valued at USD 26.8 million, driven by strong demand for nutraceuticals and dietary supplements in the U.S. and Canada. Europe trailed closely, fueled by rising interest in natural antioxidants for dietary supplements and functional foods. The Asia Pacific region showed steady growth, propelled by increasing health awareness and a booming nutraceutical industry in China, Japan, and India.
• The Middle East & Africa emerged as a growing market, supported by rising disposable incomes and a focus on wellness products. Latin America exhibited moderate growth, driven by an expanding health supplement sector and increased consumer spending on preventive healthcare. North America’s dominance, with a market value of USD 26.8 million, underscores its leadership, while other regions reflect steadily growing demand for Pterostilbene in health-focused applications.

Top Use Cases

• Anti-Aging Skincare Products: Pterostilbene is gaining traction in anti-aging skincare due to its potent antioxidant properties. It helps reduce wrinkles and improves skin elasticity by neutralizing free radicals. Brands are incorporating it into serums and creams, targeting consumers seeking natural alternatives to retinol. Market demand is rising as research highlights its superior bioavailability compared to resveratrol, making it a premium skincare ingredient.
• Cognitive Health Supplements: Pterostilbene is being studied for its potential to support brain health and delay cognitive decline. Its ability to cross the blood-brain barrier makes it effective in reducing oxidative stress in neurons. Supplement brands are promoting it for memory enhancement and neuroprotection, appealing to aging populations and health-conscious consumers looking for nootropic benefits beyond traditional options like omega-3s.
• Cardiovascular Wellness Formulations: Research suggests pterostilbene may improve heart health by lowering bad cholesterol (LDL) and reducing inflammation. Nutraceutical companies are adding it to heart-health supplements, positioning it as a natural alternative to synthetic drugs. Its vasodilatory effects and ability to regulate blood pressure are key selling points, attracting consumers focused on preventive healthcare and holistic wellness solutions.
• Diabetes Management Solutions: Pterostilbene shows promise in regulating blood sugar levels and improving insulin sensitivity, making it relevant for diabetic care. Functional food and supplement brands are exploring their inclusion in products targeting metabolic health. Diabetics and pre-diabetics are a key demographic, with marketers emphasizing their natural origin and potential to complement traditional diabetes medications.
• Sports Nutrition & Recovery: Athletes and fitness enthusiasts are turning to pterostilbene for its anti-inflammatory and endurance-boosting properties. Post-workout recovery supplements with this compound aim to reduce muscle fatigue and accelerate healing. Brands highlight its role in enhancing stamina and reducing oxidative stress post-exercise, making it a premium add-on in performance-driven nutrition products.

Recent Developments

1. ChromaDex (ChemiNutra)

• ChromaDex, through its subsidiary ChemiNutra, supplies high-purity Pterostilbene for nutraceuticals and research. Recently, they expanded their clinical research on Pterostilbene’s cognitive and metabolic benefits. Their ingredient is used in premium supplements, backed by third-party testing for quality. ChromaDex also promotes its TruNiagen (NR supplements) alongside Pterostilbene for synergistic anti-aging effects.

2. Venkatesh Natural Extract Pvt. Ltd

• This India-based company specializes in plant extracts, including Pterostilbene derived from the Indian Kino Tree. They recently improved extraction efficiency, ensuring higher purity. Their Pterostilbene is used in supplements and cosmetics, targeting global markets. They comply with USP, EP, and ISO standards, making them a preferred supplier for nutraceutical brands.

3. KV Natural

• KV Natural, an Indian supplier, focuses on organic and non-GMO Pterostilbene. They recently launched a water-soluble Pterostilbene powder for better absorption in beverages and supplements. Their product is popular in Europe and North America due to competitive pricing and halal/kosher certifications. They also emphasize sustainable sourcing from natural berries.

4. Wuxi Cima Science (China)

• A leading Chinese manufacturer, Wuxi Cima Science, supplies high-purity Pterostilbene for pharmaceuticals and supplements. They recently scaled up production to meet rising global demand. Their GMP-certified facility ensures compliance with FDA and EU standards. They also offer custom formulations for functional foods and anti-aging skincare.

5. Taizhou Bona (China)

• Taizhou Bona specializes in Pterostilbene and Resveratrol blends for anti-aging and metabolic health. They recently introduced a micronized Pterostilbene for enhanced bioavailability. Their products are used in sports nutrition and premium supplements, with strict QC testing for heavy metals and solvents. They export to the US, Europe, and Southeast Asia.

Conclusion

Pterostilbene is emerging as a high-potential ingredient in nutraceuticals, skincare, and functional foods due to its strong antioxidant, anti-aging, and metabolic benefits. With increasing demand for natural health solutions, companies are investing in enhanced bioavailability forms (like water-soluble and micronized versions) to improve consumer uptake. Key markets, North America, Europe, and Asia, are driving growth, supported by clinical research on cognitive, cardiovascular, and anti-diabetic benefits.

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