Macadamia Nuts Market Growth at 9.3% CAGR by 2034

Overview

New York, NY – July 23, 2025 – The Global Macadamia Nuts Market is experiencing robust growth, driven by rising consumer demand for healthy, nutrient-rich snacks. Valued at USD 1.4 billion in 2024, the market is projected to reach USD 3.4 billion by 2034, growing at a CAGR of 9.3% from 2025 to 2034.

In 2024, Conventional Processing dominated the Macadamia Nuts Market, capturing a 79.1% share. This strong position is driven by the widespread availability, established farming practices. Raw Macadamia Nuts led the product segment in 2024, holding a 54.9% market share. Their dominance is fueled by consumer demand for minimally processed, nutrient-rich foods.

The Food and Beverage segment commanded a 72.4% share of the Macadamia Nuts Market in 2024, driven by the nuts’ creamy texture and rich flavor. Offline channels led the Macadamia Nuts Market in 2024, accounting for 74.5% of total market reach. Supermarkets, hypermarkets, and specialty food stores remain the preferred purchasing avenues for consumers.

Key Takeaways

• Global Macadamia Nuts Market is expected to be worth around USD 3.4 billion by 2034, up from USD 1.4 billion in 2024, and grow at a CAGR of 9.3% from 2025 to 2034.
• In 2024, the conventional segment led the Macadamia Nuts Market with 79.1% market share.
• Raw macadamia nuts dominated by product type, accounting for 54.9% of global consumption in 2024.
• Food and beverage application held 72.4% share, highlighting strong demand across the culinary and health sectors.
• Offline distribution channel captured 74.5%, driven by supermarkets, specialty stores, and bulk retail purchases globally.
• North America’s macadamia nuts demand rose, capturing a USD 0.5 billion market in 2024.

How Growth is Impacting the Economy

The Macadamia Nut Market’s growth significantly influences global economies, particularly in producing regions like Australia, South Africa, and Kenya, which supply over 70% of global exports. Increased production boosts agricultural employment, with initiatives like Malawi’s seedling distribution creating jobs for thousands. Rising demand in high-income nations like the U.S. and China drives export revenues, enhancing GDP in exporting countries.

However, supply constraints and high production costs pose challenges, contributing to price volatility. The shift toward organic and sustainable practices increases farming costs but aligns with consumer trends, fostering long-term economic stability. The cosmetics and food industries’ adoption of macadamia oil further diversifies revenue streams, supporting economic growth.

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Strategies for Businesses

Businesses can capitalize on the macadamia market by focusing on sustainability, such as adopting eco-friendly farming to appeal to health-conscious consumers. Innovating with value-added products like macadamia milk or flavored snacks can capture premium markets. Strengthening partnerships with farmers ensures a reliable supply chain, while investing in processing technologies enhances product quality and shelf life. Leveraging e-commerce platforms like Amazon and Alibaba, with competitive pricing and digital marketing, can boost market reach. Finally, targeting emerging markets in Asia-Pacific, where demand is surging, offers significant growth opportunities for exporters and retailers.

Report Scope

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Key Market Segments

By Processing Analysis

• In 2024, Conventional Processing dominated the Macadamia Nuts Market, capturing a 79.1% share. This strong position is driven by the widespread availability, established farming practices, and cost-effective production of conventionally grown macadamia nuts. Scalable operations, supported by mature harvesting techniques, shelling facilities, and global export networks, ensure consistent supply and distribution.
• Consumer familiarity with conventionally processed nuts, used in roasted snacks and confectionery, sustains demand across retail and foodservice channels. Despite growing interest in sustainable and organic options, conventional processing maintains its lead due to competitive pricing and reliable availability, supported by robust global trade logistics.

By Product Analysis

• Raw Macadamia Nuts led the product segment in 2024, holding a 54.9% market share. Their dominance is fueled by consumer demand for minimally processed, nutrient-rich foods. Rich in monounsaturated fats, antioxidants, and minerals, raw macadamias appeal to health-conscious consumers and are widely used in vegan recipes, energy bars, and nut blends.
• The clean-label trend further boosts their popularity, particularly in health food stores and premium snack categories. Retailers are expanding shelf space for raw macadamia products in both online and offline channels, capitalizing on growing awareness of whole food benefits, especially in health-driven markets.

By Application Analysis

• The Food and Beverage segment commanded a 72.4% share of the Macadamia Nuts Market in 2024, driven by the nuts’ creamy texture and rich flavor. Macadamias are a key ingredient in premium chocolates, cookies, nut butters, and plant-based snacks, with their high oil content and nutritional benefits enhancing their appeal.
• The rise in demand for natural, functional ingredients aligns with trends toward clean-label and health-focused products, particularly among vegan and lactose-intolerant consumers. Macadamia-based products are widely available in supermarkets, specialty stores, and online platforms, ensuring the segment’s continued dominance as dietary preferences prioritize health and indulgence.

By Distribution Channel Analysis

• Offline channels led the Macadamia Nuts Market in 2024, accounting for 74.5% of total market reach. Supermarkets, hypermarkets, and specialty food stores remain the preferred purchasing avenues due to consumers’ ability to assess product quality and freshness.
• Strong supplier-retailer relationships and established distribution networks ensure consistent product availability, particularly in regions with limited online retail infrastructure. Offline stores effectively target health-conscious and impulse buyers by placing macadamia products in premium snack and health food sections.

Regional Analysis

North America led the global Macadamia Nuts Market in 2024, holding a 38.0% share with a market value of USD 0.5 billion. This dominance is driven by growing consumer awareness of healthy diets and the popularity of plant-based foods, particularly in the U.S. and Canada. Strong retail infrastructure and demand for premium snacks and dairy alternatives like macadamia milk fuel growth.

Europe follows, driven by interest in clean-label and functional foods, while Asia Pacific shows rising demand in urban markets for imported healthy snacks. The Middle East & Africa and Latin America have smaller market shares but show potential for growth as dietary trends evolve and retail access improves.

Recent Developments

1. Alimentos Selectos S.A.

• Alimentos Selectos S.A., a key player in Guatemala’s macadamia industry, has expanded its sustainable farming practices, focusing on organic certification and eco-friendly packaging. The company recently partnered with European distributors to increase its market reach. Investments in processing technology have improved yield and quality. 

2. Golden Macadamias

• South Africa’s Golden Macadamias has launched a new traceability program to ensure transparency from farm to consumer. The company is investing in R&D for climate-resilient macadamia varieties. A recent partnership with a major Chinese importer aims to boost Asian market presence. Sustainability efforts include water-saving irrigation systems.

3. Hamakua Macadamia Nut Company

• Hawaii’s Hamakua Macadamia Nut Company has introduced a new flavored product line, including wasabi and truffle-infused nuts. The company emphasizes regenerative agriculture, restoring soil health on its farms. A recent collaboration with local chefs promotes macadamia-based gourmet dishes. Expansion into e-commerce has boosted direct-to-consumer sales.

4. Hawaiian Host Group

• Hawaiian Host Group, known for its chocolate-covered macadamias, has expanded its product range with sugar-free and vegan options. The company launched a sustainability initiative, “MacFarms,” to reduce carbon footprint. A new manufacturing facility in Honolulu increases production capacity. 

5. Kenya Nut Company Ltd

• Kenya Nut Company has modernized its processing plants to meet rising global demand. The company’s investment to support smallholder farmers. New EU and Middle East export deals were finalized in 2023. Efforts include promoting macadamia as a superfood in health-conscious markets.

Conclusion

The Macadamia Nut Market’s robust growth, driven by health trends and versatile applications, presents significant economic opportunities. While production challenges and costs persist, strategic innovations in sustainable practices and product diversification can mitigate risks. Businesses that align with consumer preferences for organic, plant-based products and expand into high-demand regions like Asia-Pacific will thrive.

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