Anderson Hay and Bailey Farms Shape Lucerne Supply Landscape

Overview

The Global Lucerne Market, valued at USD 370.2 million in 2024, is projected to grow at a 6.3% CAGR through 2034. North America remains the leading region, contributing 45.80% of overall revenues, or USD 169.5 million. Lucerne continues to be an essential forage crop due to its rich protein profile, strong digestibility, and ability to enhance livestock performance. Its natural nitrogen-fixing capacity and soil-health benefits also make it a vital component of sustainable farming systems.

Market expansion is increasingly supported by investments aimed at climate-smart and resource-efficient feed production. Funding momentum reflects this shift. NextProtein secured EUR 18 million (USD 20.7 million) in Series B financing, along with EUR 4 million in debt, to advance alternative feed development. Full Circle Biotechnology secured capital to establish a 7,000-ton low-carbon feed facility, reflecting the growing interest in sustainable nutrition inputs.

Demand for lucerne is further lifted by innovation in livestock and dairy technologies. Danone led a USD 7 million investment in methane-reducing cattle feed solutions, while Antler Bio raised USD 4.3 million to expand smart dairy platforms. Public and global institutional programs contribute to the opportunity landscape, including the USD 358 million IFAD-GCF climate initiative for East Africa’s dairy sector and New York State’s USD 10 million dairy processing expansion, as well as USD 21.6 million allocated to over 100 farms.

Top Key Players in the Market

• Anderson Hay & Grain
• M&C Hay
• Gruppo Carli
• Bailey Farms
• Others

1. Anderson Hay & Grain Co., Inc.

Anderson Hay & Grain Co., Inc., founded in 1960 in Ellensburg, Washington, is one of the
largest U.S. exporters of premium forage products. The company specializes in Timothy and
alfalfa hay, supplying global livestock, dairy, and equine markets. With decades of family-led
management, Anderson Hay has expanded its operations across multiple states and export
locations to serve customers in more than 30 countries.

The company focuses on sustainable farming partnerships, advanced hay-handling processes,
and quality consistency. Its vertically integrated approach—covering sourcing, processing,
storage, and international logistics—supports its reputation as a leading forage exporter.

2. M&C Hay

M&C Hay is a family-owned forage producer established in 1979 in Diamond Valley, Eureka,
Nevada. The company operates more than 600 acres of farmland dedicated to cultivating
high-quality alfalfa and timothy hay. Its long growing seasons and favorable elevation help in
producing nutritious and consistent forage for livestock and equine customers.

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With decades of hands-on farming experience, M&C Hay maintains a strong reputation for
reliable service, quality harvesting, and community involvement. The company remains fully
operated by its founding family, ensuring long-term customer relationships and consistent
product standards.

3. Gruppo Carli

Gruppo Carli, founded in 1960 in Italy, is one of Europe’s most established producers of
dehydrated alfalfa, forage, and animal feed products. The company manages thousands of
hectares of farmland and operates multiple processing plants, enabling large-scale production of premium-quality feed for livestock and organic farming systems.

The company emphasizes sustainability, renewable energy use, organic farming, and strict
quality control. Gruppo Carli exports its products to more than 80 countries, making it a
globally recognized name in the forage and animal nutrition sector.

4. Bailey Farms International

Bailey Farms International, established in 1996, is a major U.S. producer and exporter of
alfalfa, timothy, and other premium forage crops. Operating across the Western United States,
the company ships high-density bales and compressed products to global dairy, livestock, and
equine markets.

Known for its quality standards and advanced storage processes, Bailey Farms provides
consistent feed nutrition and maintains long-term partnerships with international buyers. Its
products reach major markets across Asia and the Middle East.

Conclusion

The Lucerne Market continues to show strong long-term potential as demand grows for reliable, nutrient-rich forage that supports animal health and sustainable farming. As livestock producers increasingly prioritize high-quality feed inputs, lucerne remains a preferred choice due to its natural soil benefits, protein value, and adaptability across farming systems.

Advancements in climate-smart agriculture, feed innovation, and improved processing methods further strengthen its relevance in modern livestock nutrition. Support from governments, investors, and dairy development programs also contributes to a more stable and efficient supply chain. Overall, Lucerne is expected to maintain a steady role in global feed strategies and sustainable agriculture.

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