Table of Contents
Overview
New York, NY – May 14, 2025 – The Global Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market is set to grow significantly, reaching USD 1.8 billion by 2034 from USD 1.1 billion in 2024, with a steady CAGR of 4.8% during 2025–2034.
HASE Thickener dominated the Hydrophobically Modified Alkali Swellable Emulsion (HASE) market’s product type segment with a 67.4% share. Water-based formulations held a 72.8% share in the HASE market’s formulation type segment, reflecting a shift toward eco-friendly, low-VOC systems. Coatings led the HASE market’s application segment with a 45.9% share, driven by their critical role in architectural and industrial formulations.
US Tariff Impact on Market
The White House has announced plans to apply at least a 10% tariff on goods imported into the country, with the tariffs for imports from some countries due to be significantly higher. However, after the tariffs were announced, the White House has since paused the implementation of the tariffs on all countries for 90 days, except China, where tariffs now stand at 145% for many goods following a series of escalations. China has imposed its own 125% tariffs on imports from the US.
➤ Get More Detailed Insights about US Tariff Impact @ – https://market.us/report/global-hydrophobically-modified-alkali-swellable-emulsion-market/request-sample/
The stakes are certainly high: in 2023, the European Union exported €523 billion of chemicals and related products while importing €325 billion. The US was the largest importer at €340 billion and the second largest exporter at €279 billion, while China was the third largest importer (€218 billion) and exporter (€240 billion).
Key Takeaways
- Global Hydrophobically Modified Alkali Swellable Emulsion Market is expected to be worth around USD 1.8 billion by 2034, up from USD 1.1 billion in 2024, and grow at a CAGR of 4.8% from 2025 to 2034.
- HASE Thickener holds a 67.4% share, dominating the Hydrophobically Modified Alkali Swellable Emulsion market.
- Water-based formulations account for 72.8%, reflecting rising demand for eco-friendly thickening technologies globally.
- Coatings lead with 45.9%, showing strong industrial reliance on HASE for performance and stability control.
- HASE demand grew steadily across North America, reaching USD 0.4 billion in value.
Report Scope
| Market Value (2024) | USD 1.1 Billion |
| Forecast Revenue (2034) | USD 1.8 Billion |
| CAGR (2025-2034) | 4.8% |
| Segments Covered | By Product Type (HASE Thickener, HASE Stabilizer), By Formulation Type (Water-Based Formulations, Solvent-Based Formulations, Powdered Formulations), By Application (Coatings, Adhesives and Sealants, Textile Auxiliaries, Paper and Packaging, Others) |
| Competitive Landscape | Arkema Group, BASF SE, The Lubrizol Corporation, The Dow Chemical Company, 3V Sigma S.P.A, Scott Bader Company Ltd., CADY |
➤ Directly purchase a copy of the report – https://market.us/purchase-report/?report_id=147756
Key Market Segments
By Product Type – HASE Thickener Commands 67.4% Share
- In 2024, HASE Thickener dominated the Hydrophobically Modified Alkali Swellable Emulsion (HASE) market’s product type segment with a 67.4% share. Its popularity stems from superior rheology control, offering viscosity, stability, and flow in water-based coatings, adhesives, and personal care products. HASE Thickeners’ pH-responsive swelling and surfactant compatibility ensure versatile, cost-effective formulations, driving their widespread adoption.
By Formulation Type – Water-Based Formulations Lead with 72.8% Share
- In 2024, water-based formulations held a 72.8% share in the HASE market’s formulation type segment, reflecting a shift toward eco-friendly, low-VOC systems. Prized for safety, regulatory compliance, and easy cleanup, they dominate paints, coatings, and personal care applications. HASE emulsions’ thickening efficiency and compatibility with additives ensure optimal performance, fueling demand for sustainable solutions.
By Application – Coatings Capture 45.9% Share
- In 2024, coatings led the HASE market’s application segment with a 45.9% share, driven by their critical role in architectural and industrial formulations. HASE emulsions provide excellent thickening, pigment suspension, and sag resistance in waterborne systems, ensuring durable, eco-friendly coatings. Their ability to balance performance and sustainability makes them essential for residential and commercial construction.
Regional Analysis
- North America led the Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market in 2024, securing a 43.7% share valued at USD 0.4 billion. Its dominance is driven by robust coatings and personal care sectors, favoring eco-friendly, water-based HASE emulsions. Strict regulations in the U.S. and Canada are being implemented to reduce VOCs’ fuel demand.
- Europe ranks second, propelled by eco-label products and stringent safety standards. Asia-Pacific shows promise with rapid industrialization and construction growth. Latin America and the Middle East & Africa lag but are gaining traction due to infrastructure projects and rising water-based product adoption. North America’s lead reflects its advanced formulation expertise, early regulatory compliance, and innovation in sustainable products.
Top Use Cases
- Architectural Paints: HASE emulsions are widely used in architectural paints, providing excellent thickening and flow control. They ensure smooth application, sag resistance, and uniform coverage in water-based formulations. Their eco-friendly nature aligns with low-VOC regulations, making them a top choice for sustainable interior and exterior paints in North America and Europe.
- Industrial Finishes: In industrial coatings, HASE emulsions enhance viscosity and stability for durable finishes on machinery and vehicles. Their pH-responsive thickening ensures consistent texture and adhesion. With rising demand for water-based, low-VOC coatings, HASE supports eco-compliant formulations, driving adoption in automotive and manufacturing sectors, especially in Asia-Pacific.
- Lotions and Creams: HASE emulsions act as thickeners in lotions and creams, delivering a smooth, luxurious texture. They stabilize formulations, ensuring even ingredient distribution and long shelf life. Their compatibility with surfactants makes them ideal for eco-friendly, water-based cosmetics, meeting consumer demand for sustainable skincare in North America and Europe.
- Hair Care Products: In shampoos and conditioners, HASE emulsions provide thickening and conditioning benefits, improving product feel and performance. They enable stable, water-based formulations that align with clean beauty trends. Their versatility supports high-quality hair care products, boosting demand in the growing personal care market, particularly in urban areas.
- Water-Based Glues: HASE emulsions enhance water-based adhesives by controlling viscosity and improving bonding strength. They ensure smooth application and stability in eco-friendly glues used in packaging and construction. With increasing demand for sustainable adhesives, HASE’s low-VOC properties drive its use in environmentally conscious markets like Europe and North America.
Recent Developments
1. Arkema Group
- Arkema has advanced its Rheolate series, focusing on eco-friendly HASE thickeners for paints and coatings. Recent innovations include improved rheology modifiers with low VOC content, enhancing sustainability in water-based formulations. Arkema emphasizes bio-based raw materials to reduce environmental impact.
2. BASF SE
- BASF’s Rheovis HASE products now feature enhanced shear stability and efficiency in architectural coatings. Recent updates include better compatibility with high-pH systems, improved performance in exterior paints. BASF also integrates digital tools for formulation optimization.
3. The Lubrizol Corporation
- Lubrizol’s Carbopol Aqua SF-2 is a recent HASE thickener offering superior sag resistance and high gloss in coatings. The company highlights its sustainability benefits, including reduced carbon footprint and compliance with stringent environmental regulations.
4. The Dow Chemical Company
- Dow’s ACRYSOL HASE thickeners now provide improved viscosity control and spatter resistance in paints. Recent developments focus on high-efficiency formulations for low-VOC coatings, supporting greener construction materials.
5. 3V Sigma S.P.A
- 3V Sigma’s HASE thickeners emphasize stability in high-electrolyte systems, ideal for industrial coatings. Recent advancements include better resistance to microbial attack, extending shelf life in water-based formulations.
Conclusion
The Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market is on a promising trajectory, driven by strong demand for eco-friendly, water-based products in coatings, personal care, and adhesives. HASE’s versatility, sustainability, and compatibility with low-VOC regulations ensure its growing appeal. North America’s 43.7% share underscores its leadership, while Asia-Pacific’s rapid industrialization offers expansion potential. Innovations in bio-based formulations and pH-responsive technologies further enhance market opportunities, positioning HASE as a key player in sustainable industrial and consumer applications.
Discuss Your Needs With Our Analyst
Please share your requirements with more details so our analyst can check if they can solve your problem(s)
