Overview

The global fruit snacks market is set to reach USD 129.7 billion by 2034, growing from USD 73.1 billion in 2024 at a 5.9% CAGR, with North America holding 44.9% (USD 32.8 billion) of the market. Fruit snacks—ranging from dried pieces and chews to bars and dehydrated formats—continue to gain traction as convenient, portable options made from simple, familiar ingredients. Their appeal fits modern snacking habits, especially among children, working adults, and health-focused consumers.

Growth is supported by the shift toward natural, whole-food systems, though challenges remain. A clear example is the USD 16 million in funding losses for Alabama schools due to USDA cuts, demonstrating how public programs directly affect fruit procurement and processing volumes. Conversely, supply-side strength is growing, with a West Michigan fruit processor receiving incentives for a USD 32 million expansion, reinforcing long-term production capacity.

Consumer preference for cleaner labels is also shaping the market. PlantBaby reaching a USD 20 million valuation reflects strong interest in minimally processed, whole-food formulations. Future opportunities are emerging from sustainable innovation, such as Arummi securing USD 2 million to expand cashew milk operations and Kern Tec raising €12 million to scale upcycled fruit-pit products. Together, these developments highlight rising investment in waste reduction, value creation, and next-generation fruit-based snack formats.

Top Key Players in the Market

• PepsiCo Inc
• Brothers International Food Corporation
• Pilgrim Food Group PLC
• Crispy Green Inc.
• General Mills Inc.
• Kellogg Company
• Sunkist Growers Incorporated
• SunOpta Inc
• The Hershey Company
• Welch Foods Inc.

Fruit Snacks Market – Company Profiles (10 Companies)

1. PepsiCo Inc.

PepsiCo continues to strengthen its fruit-based snacking portfolio through brands like Bare Snacks, Dole Packaged Foods (distribution partnerships), and Tropicana-derived snack innovations. The company emphasizes natural, simple-ingredient formulations and healthier alternatives under its “Positive Choices” initiative. In 2024–2025, PepsiCo expanded its fruit snack capacity through investments in sustainable sourcing and US-based processing facilities. The company’s broad global presence allows it to scale fruit-based product innovations into major retail chains across more than 200 markets.

Over the years, PepsiCo has maintained strong leadership in convenient nutrition segments, driven by its Frito-Lay and Quaker divisions. Its research into dehydrated fruit textures and non-fried snack technologies supports expansion in the premium fruit snack category. With consistent financial strength, PepsiCo accelerates R&D for plant-forward formulations. Its long-term sustainability goals, including regenerative agriculture on 3 million acres by 2030, reinforce the company’s competitive edge in natural snack categories like baked fruit snacks.

2. Brothers International Food Corporation

Brothers International Food Corporation focuses on fruit-based snacks, dried fruits, purees, and foodservice fruit ingredients. The company supplies freeze-dried and dehydrated fruit snacks that are widely used in retail, private labels, and food manufacturing. In 2024–2025, it expanded sourcing relationships across tropical regions to support sustainable fruit procurement and diversify supply. The company’s freeze-drying technology ensures high nutrient retention, aligning with demand for clean-label snacks.

With more than 85 years of experience, Brothers International operates through an extensive import and distribution network, supplying major food manufacturers with fruit ingredients. Its commitment to non-GMO sourcing and its stringent quality certifications help strengthen its position in the fruit snacks landscape. The company continues to invest in R&D for new fruit-based formulations, including powders and purées used in snacks, beverages, and bakery applications.

3. Pilgrim Food Group PLC

Pilgrim Food Group PLC operates as a large private-label food manufacturer specializing in packaged snacks, processed fruit products, and ready-to-eat convenience food. The company supplies major supermarket chains with fruit-based snacks and wellness-oriented formulations. In 2024–2025, the company invested in UK manufacturing expansions to boost automation, improve supply consistency, and support rising demand for healthier snacks.

The company’s commitment to private-label innovation positions it as a strong contributor to the fruit snack segment, with capabilities in dehydrated fruits, fruit bars, and blended snack formulations. Its flexible manufacturing lines allow rapid customization for retailer requirements. Pilgrim’s efforts toward sustainability, including reducing packaging waste and improving energy efficiency, further support its competitive presence.

4. Crispy Green Inc.

Crispy Green Inc. is a leading US producer of freeze-dried fruit snacks under the “Crispy Fruit” brand, known for minimalist ingredient lists and clean-label positioning. The company expanded distribution across major US retailers and e-commerce platforms. In 2024–2025, Crispy Green strengthened sustainable sourcing partnerships and invested in upgraded packaging to reduce material waste. Its freeze-drying process preserves nutrient density, making it a popular choice among parents and health-focused consumers.

The company also focuses on educational initiatives promoting healthier snacking habits. Through brand campaigns and community wellness programs, Crispy Green continues to position fruit snacks as an everyday staple. Product diversification includes new tropical fruit varieties, supporting brand relevance within the evolving snacking landscape.

5. General Mills Inc.

General Mills produces several fruit-based snacks, including Fruit Roll-Ups, Fruit Gushers, and Fruit by the Foot. These products remain highly popular in North America due to brand longevity and flavor innovation. In 2024–2025, General Mills continued reformulating products to reduce artificial ingredients while expanding natural fruit content across selected product lines. The company also invested in packaging reduction and sustainable sourcing as part of its global ESG commitments.

General Mills’ strong retail distribution, combined with digital marketing and school program partnerships, ensures strong penetration across the family snacking category. The company maintains a diversified portfolio, including cereals, dairy, baking goods, and convenient nutrition products worldwide. Its aggressive R&D investments ensure continuous innovation in texture, flavor, and natural fruit sourcing.

6. Kellogg Company (Kellanova)

Kellanova, formerly Kellogg Company after its 2023 corporate split, continues to develop fruit-based snacks through brands such as Nutri-Grain and Special K snack bars. The company focuses on real fruit fillings, whole grains, and functional snacking attributes. In 2024–2025, Kellanova continued portfolio modernization, investing in responsible sourcing and new product formulations emphasizing natural fruit inclusions.

The company’s global snacking strategy prioritizes convenience, flavor innovation, and sustainable agriculture. Kellanova operates across major regions with strong supply chains supported by partnerships with fruit processors and ingredient suppliers. Its commitment to climate-friendly operations further strengthens its competitive positioning in the natural snack market.

7. Sunkist Growers Incorporated

Sunkist Growers Inc. is a major citrus cooperative representing thousands of growers, supplying fresh fruit and fruit-derived snacks such as dried citrus wedges and juice-infused products. The cooperative operates one of the largest citrus networks in North America and maintains strict quality grading and sustainability practices. In 2024–2025, Sunkist expanded processing capacity for fruit-based snack ingredients as demand for natural citrus products continued to rise.

Through cooperative-driven marketing campaigns and expanded retail partnerships, Sunkist ensures a consistent supply across domestic and export markets. Its portfolio includes snacks, beverages, and citrus ingredients used by packaged food manufacturers. Sunkist’s strong agricultural foundation reinforces reliability and freshness in fruit-based snack applications.

8. SunOpta Inc.

SunOpta Inc. is a key supplier of organic fruit ingredients, fruit-based snacks, and plant-based beverages. Its fruit division sources berries, tropical fruits, and purees for use in fruit snacks, smoothies, and functional food products. In 2024–2025, SunOpta expanded its sustainable fruit supply chain in Mexico and California to support long-term fruit snack production.

The company has invested heavily in organic agriculture, waste reduction, and plant-based innovation. Its vertically integrated sourcing model ensures quality control from farm to processing. SunOpta serves major global manufacturers seeking organic fruit ingredients and operates advanced processing facilities across North America.

9. The Hershey Company

The Hershey Company participates in the fruit snacks category through brands like Brookside and other chocolate-fruit fusions. Over 2024–2025, Hershey increased its investments in fruit-forward premium confectionery and expanded availability across retail and digital platforms. The company’s expertise in flavor pairing allows it to design unique fruit-chocolate snack hybrids.

Hershey continues developing sustainable sourcing programs through Cocoa For Good while expanding responsible fruit ingredient partnerships. The company remains focused on premiumizing snack formats and launching limited-edition fruit-infused products. Its iconic brand reputation enables strong market penetration.

10. Welch Foods Inc.

Welch Foods Inc., famous for Welch’s Fruit Snacks, is one of the most influential companies in the global fruit snacks category. Its products are made with real fruit puree and concentrate sourced from family-owned farms. In 2024–2025, Welch’s expanded production capacity and introduced new natural flavor lines targeting health-conscious consumers.

As a grower-owned cooperative, Welch’s invests heavily in agriculture, ensuring high fruit quality and transparency from farm to shelf. The company continues to broaden its retail partnerships globally while expanding into functional fruit-based beverages and gummies. Its strong brand equity maintains leadership in kids’ fruit snacking.

Conculsion

The fruit snacks market continues to strengthen as consumers increasingly look for convenient options made from simple, recognizable ingredients. Brands are responding with cleaner labels, natural fruit content, and creative flavor combinations that appeal to both children and adults. Innovation in drying, baking, and blending technologies is helping companies deliver better taste and texture while keeping products portable and shelf-stable.

Rising interest in plant-forward eating and reduced-sugar alternatives also supports market expansion. With ongoing investments in sustainable sourcing, upcycled fruit ingredients, and functional formulations, fruit snacks are becoming a core part of modern snacking habits across global households.

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