Citronellol Market With US Tariff Impact | CAGR of 4.5%

Overview

New York, NY – May 26, 2025 – The Global Citronellol Market is growing steadily, driven by its wide use in perfumes, cosmetics, and household products. Citronellol, a natural alcohol found in essential oils like rose and citronella, is popular for its fresh, floral scent and insect-repelling properties. The market is expected to reach USD 2.2 billion by 2034, up from USD 1.4 billion in 2024, growing at a 4.5% CAGR.

In 2024, Citronellol with a purity of ≤95% dominated the global market, securing over 68.3% of the share. Naturally sourced citronellol led the global market, capturing more than 61.6% of the share. Growing consumer preference for plant-based ingredients and heightened awareness of sustainable, eco-friendly products fuel demand.

Liquid Citronellol held a commanding 71.9% share of the global market. Its superior solubility, ease of use in formulations, and versatility across industries like perfumery, personal care, and household products make it the preferred choice. The Fragrance Segment dominated the global citronellol market with a 51.2% share. Citronellol’s floral and citrus notes make it a key ingredient in perfumes, colognes, and body sprays.

US Tariff Impact on Citronellol Market

On April 2, 2025, the Trump administration initiated a trade war, imposing tariffs of 10% or higher on most countries, with exemptions for certain chemicals, pharmaceuticals, semiconductors, and energy products. The EU faced a 20% tariff, Japan 24%, effective April 9. China was hit with a 34% tariff, matched by China’s 34% retaliatory tariff on U.S. goods.

The U.S. later raised tariffs on China to 84%, then 145%, while China increased its tariff to 84%, condemning the U.S. for undermining global trade norms. On April 9, a 90-day tariff pause was announced, with a uniform 10% tariff applied to all countries, as 75 nations reportedly sought negotiations, though China remained defiant.

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In 2023, EU chemical exports totaled €523 billion, with imports at €325 billion, per UN trade data. The U.S. led imports at €340 billion and was the second-largest exporter at €279 billion, while China ranked third in imports (€218 billion) and exports (€240 billion). Germany’s VCI expressed regret over the 20% U.S. tariff on EU exports, urging restraint. UK chemical exports to the U.S., the second-largest category, reached £14.2 billion (23.6% of total chemical exports), including £8.8 billion in pharmaceuticals and £2.8 billion in organic chemicals, per UK data.

Key Takeaways

• Citronellol Market size is expected to be worth around USD 2.2 billion by 2034, from USD 1.4 billion in 2024, growing at a CAGR of 4.5%.
• Less than Equal to 95% held a dominant market position, capturing more than a 68.3% share in the global citronellol market.
• Natural held a dominant market position, capturing more than a 61.6% share in the global citronellol market.
• Liquid held a dominant market position, capturing more than a 71.9% share in the global citronellol market.
• Fragrances held a dominant market position, capturing more than a 51.2% share in the global citronellol market.
• North America emerged as a dominant region in the global citronellol market, capturing a substantial 47.3% share, valued at approximately USD 0.6 billion.

Report Scope

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Key Market Segments

By Purity

• In 2024, Citronellol with a purity of ≤95% dominated the global market, securing over 68.3% of the share. Its widespread use in fragrance formulations, personal care products, and household cleaners drives this dominance, as it offers a cost-effective solution for small and medium-sized manufacturers seeking affordable yet effective aromatic compounds.

By Source

• In 2024, Naturally Sourced citronellol led the global market, capturing more than 61.6% of the share. Growing consumer preference for plant-based ingredients and heightened awareness of sustainable, eco-friendly products fuel demand. Extracted mainly from citronella, rose, and geranium oils, natural citronellol is a staple in premium fragrances, cosmetics, and personal care products. Stringent regulations limiting synthetic chemicals in personal care formulations further boost its adoption, a trend expected to continue with the global rise in demand for organic and clean-label products.

By Form

• In 2024, Liquid Citronellol held a commanding 71.9% share of the global market. Its superior solubility, ease of use in formulations, and versatility across industries like perfumery, personal care, and household products make it the preferred choice. Liquid citronellol’s compatibility with other aromatic compounds drives its demand in fragrance production and essential oil blends. The growing preference for natural, plant-derived products further supports their use in premium cosmetics and skincare, with this trend likely to continue due to ongoing product innovation and a focus on sustainable formulations.

By Application

• In 2024, The Fragrance Segment dominated the global citronellol market with a 51.2% share. Citronellol’s floral and citrus notes make it a key ingredient in perfumes, colognes, and body sprays. Rising consumer demand for natural and sustainable fragrance ingredients, particularly in high-end and organic formulations, drives this segment’s growth. The increasing use of natural scents in personal care and cosmetics further solidifies its market position, with manufacturers prioritizing plant-based, eco-friendly aromatic compounds to meet evolving consumer preferences.

Regional Analysis

• North America led the global citronellol market, capturing a 47.3% share valued at approximately USD 0.6 billion. Strong demand for natural and organic fragrance ingredients in personal care, cosmetics, and home care sectors fuels this dominance, particularly in the United States, where citronellol is widely used in perfumes, lotions, and insect repellents due to consumer preference for sustainable, plant-derived products.
• The U.S. Food and Drug Administration’s designation of citronellol as Generally Recognized As Safe (GRAS) for food applications further supports its use as a natural flavoring agent in food and beverages. In Canada, a focus on organic formulations and government initiatives promoting sustainable products drives demand for natural citronellol. Growing awareness of the health risks associated with synthetic chemicals continues to shift manufacturers’ focus toward natural alternatives, reinforcing citronellol’s market strength.

Top Use Cases

• Fragrance in Perfumes and Colognes: Citronellol’s floral and citrusy scent makes it a popular choice for perfumes and colognes. Its natural aroma enhances high-end and organic fragrance formulations, appealing to consumers seeking plant-based, eco-friendly scents for personal use.
• Ingredient in Personal Care Products: Citronellol is widely used in lotions, creams, and shampoos for its pleasant fragrance and skin-safe properties. Its natural origin aligns with the demand for clean-label cosmetics, making it a favorite in premium skincare and haircare products.
• Household Cleaners and Detergents: Citronellol adds a fresh scent to household cleaners and detergents. Its cost-effective, less refined grades are ideal for manufacturers producing affordable cleaning products, meeting consumer demand for effective and aromatic solutions.
• Natural Insect Repellent: Citronellol’s strong scent repels insects, making it a key ingredient in natural bug sprays and candles. Its plant-based nature appeals to eco-conscious consumers looking for safe, non-toxic alternatives to chemical repellents.
• Flavoring Agent in Food and Beverages: Recognized as safe by regulators, citronellol is used to add citrusy notes to food and drinks. Its natural extraction from oils like citronella makes it popular in organic and clean-label food products.

Recent Developments

1. BASF SE

• BASF has been focusing on the sustainable sourcing of Citronellol, a key ingredient in fragrances and flavors. The company has invested in bio-based production methods to reduce environmental impact. Recent innovations include enhancing the purity of Citronellol for premium perfumery applications. BASF also collaborates with fragrance houses to develop new scent profiles using Citronellol.

2. Bo International

• Bo International has expanded its Citronellol offerings, emphasizing high-purity grades for the cosmetics and aromatherapy sectors. The company has introduced new blends combining Citronellol with other terpenes for enhanced fragrance longevity. They are also exploring sustainable extraction techniques to meet the rising demand for natural ingredients.

3. CRESCENT FRAGRANCES

• Crescent Fragrances has developed a new Citronellol-based fragrance line targeting eco-conscious consumers. Their recent work includes optimizing Citronellol’s stability in personal care products. The company is also researching synergies between Citronellol and other floral notes for innovative perfumery applications.

4. Givaudan SA

• Givaudan has leveraged Citronellol in its latest sustainable fragrance collections, emphasizing biodegradability. The company’s recent patents include novel Citronellol derivatives for long-lasting scents. Givaudan also uses AI-driven formulation tools to enhance Citronellol’s performance in fine fragrances and functional perfumery.

5. International Flavors & Fragrances Inc. (IFF)

• IFF has introduced a responsibly sourced Citronellol variant under its “Green Chemistry” initiative. Recent developments include advanced encapsulation technologies to improve Citronellol’s release in detergents and home care products. IFF is also studying its antimicrobial properties for functional fragrance applications.

Conclusion

Citronellol’s versatility and natural appeal fuel its demand in fragrances, personal care, household products, and beyond. Its eco-friendly nature meets the rising consumer shift toward sustainable, plant-derived ingredients. With growing emphasis on organic formulations and regulatory backing for natural compounds, citronellol’s market is poised for sustained growth across diverse industries.

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