Broccoli Powder Market Size, Share | CAGR of 7.3%

Overview

New York, NY – Nov 03, 2025 – The global Broccoli Powder Market is projected to reach approximately USD 99.1 million by 2034, up from USD 49.0 million in 2024, reflecting a steady CAGR of 7.3% between 2025 and 2034. In 2024, North America led the global market with a commanding 43.9% share, valued at about USD 21.5 million. This dominance is supported by high consumer awareness of health and wellness products and the increasing incorporation of broccoli powder in functional foods, beverages, and nutraceuticals.

Broccoli powder, produced by dehydration or freeze-drying fresh broccoli, retains essential nutrients such as vitamins A, C, K, folate, and fiber, making it a valuable ingredient across multiple industries including food, dietary supplements, and cosmetics. Its convenience and dense nutritional profile have positioned it strongly among health-conscious consumers seeking plant-based, organic, and nutrient-rich alternatives.

• The Ministry of Food Processing Industries (MoFPI) is implementing the Production Linked Incentive Scheme for Food Processing Industry from 2021-22 to 2026-27, with a financial outlay of INR 10,900 crore. Additionally, the Agriculture Infrastructure Fund (AIF)—launched in July 2020 with a corpus of INR 1,00,000 crore—offers financial aid to agri-startups, farmer groups, and agri-tech players, strengthening supply-chain and infrastructure capabilities.

Looking ahead, the organic food market in India is expected to reach around INR 75,000 crore by 2025, opening significant opportunities for broccoli powder manufacturers to scale production and diversify their offerings. With rising demand for plant-based supplements, continuous innovation in product formulations, and government-backed agricultural modernization, the broccoli powder market is poised for strong, sustained growth throughout the coming decade.

Key Takeaways

• Broccoli Powder Market size is expected to be worth around USD 99.1 Million by 2034, from USD 49.0 Million in 2024, growing at a CAGR of 7.3%.
• Conventional broccoli powder held a dominant position in the market, capturing more than 78.3% of the total market share.
• Nutritional Supplements held a dominant market position, capturing more than 41.9% of the total broccoli powder market share.
• Supermarkets/Hypermarkets held a dominant market position, capturing more than 44.6% of the total broccoli powder market share.
• North America holds the dominant position in the global broccoli powder market, capturing 43.9% of the total market share, valued at USD 21.5 million.

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Report Scope

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Key Market Segments

By Nature Analysis — Conventional Broccoli Powder Dominates with 78.3% Share in 2024
In 2024, the Conventional Broccoli Powder segment held a dominant position, accounting for over 78.3% of the global market share. Its strong foothold is attributed to widespread availability, affordability, and consistent quality, making it the preferred choice for both manufacturers and consumers. Produced through traditional farming methods, conventional broccoli powder remains cost-effective compared to organic alternatives, enabling large-scale production for functional foods, beverages, and health supplements.

By Application Analysis — Nutritional Supplements Lead with 41.9% Market Share in 2024
The Nutritional Supplements segment led the Broccoli Powder Market in 2024, capturing more than 41.9% of the total share. This dominance stems from the increasing global focus on health, immunity, and preventive nutrition. Broccoli powder, rich in vitamins A, C, K, folate, fiber, and antioxidants, has gained prominence as a core ingredient in supplements promoting detoxification, gut health, and disease prevention.

By Distribution Channel Analysis — Supermarkets/Hypermarkets Hold 44.6% Share in 2024
In 2024, Supermarkets and Hypermarkets dominated the Broccoli Powder Market, securing a 44.6% market share. These retail outlets remain the most preferred distribution channel due to their convenience, product variety, and accessibility. They provide extensive shelf space for functional and plant-based nutrition products, allowing health-conscious consumers to explore a diverse range of options in one location. The growing number of organic and natural product lines introduced in supermarkets further supports this trend.

List of Segments

By Nature

• Conventional
• Organic

By Application

• Nutritional Supplements
• Food & Beverages
• Cosmetics
• Animal Feed
• Others

By Distribution Channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• E-Commerce
• Others

Regional Analysis

North America Dominates Broccoli Powder Market with 43.9% Share and USD 21.5 Million in 2024
In 2024, North America emerged as the leading region in the global Broccoli Powder Market, accounting for a substantial 43.9% share, equivalent to approximately USD 21.5 million in revenue. This regional dominance is largely driven by the rising consumer inclination toward plant-based, functional, and nutrient-dense foods. With increasing awareness about healthy eating habits and the benefits of natural ingredients, broccoli powder has become a popular choice among consumers seeking vitamin- and antioxidant-rich supplements.

The region’s growth is further reinforced by the prevalence of lifestyle-related health issues, such as obesity and cardiovascular diseases, which are encouraging consumers to adopt clean-label and functional nutrition solutions. Moreover, North America’s strong food processing and dietary supplement industries, supported by advanced manufacturing capabilities and innovative product launches, continue to expand the market’s reach. The widespread availability of broccoli powder through supermarkets, hypermarkets, and health stores, combined with the region’s expanding base of health-conscious consumers, positions North America as a key driver of global market growth in 2024 and beyond.

Top Use Cases

Functional Food Fortification: Broccoli powder is increasingly used to fortify snacks, baked goods, smoothies and other functional foods. For example, analyses show that broccoli powder derived from dried broccoli contributed around 30% protein and 28% dietary fibre in one nutrient-dense vegetable powder study. This means food manufacturers can leverage broccoli powder as a clean-label way to boost nutrition without major recipe re-engineering. It aligns with the rising consumer expectation for nutrient-dense, convenient foods.

Gluten-Free and Alternative Bakery Applications: In applications targeting gluten-free (GF) or alternative bakery segments, broccoli powder serves as a functional and nutritional additive. A research study using broccoli leaf powder (a related form) at a 5% substitution rate improved antioxidant capacity and increased mineral/protein content in gluten-free bread. Thus, formulators can use broccoli powder at low-inclusion levels (e.g., 2–7 %) to enhance bakery products aimed at health-conscious or special-diet consumers.

Nutraceuticals And Dietary Supplement Ingredient: Broccoli powder has been trialled in humans for cardiovascular and metabolic support. One randomised clinical trial used 6 g/day broccoli sprouts powder for 28 days in type 2 diabetic patients, demonstrating favourable changes to blood pressure and lipid parameters. This presents an opportunity for supplement and nutraceutical manufacturers: broccoli powder can be positioned as a botanical ingredient with functional claims, assuming regulatory compliance in target markets.

Clean-Label Superfood Ingredient for Beverages: With beverage brands aiming at “clean-label” and “superfood” positioning, broccoli powder offers a vegetable-based nutrient addition. One source notes its incorporation into ready-to-drink (RTD) health beverages as the popularity of functional drinks surges. In practical terms: beverage formulators could add dosages (e.g., 1–2 g per serving) of broccoli powder, highlight its vitamin C, K, fibre or sulforaphane content, and market the product towards health-focused consumers seeking vegetable-derived nutrients in liquid format.

Sustainability / Up-cycling Ingredient Use: Another use case lies in up-cycling broccoli by-products (e.g., leaves, stalks) into powder form. Research shows these by-products are rich in nutrients and bioactives, and can be processed into leaf protein powders. Food companies and ingredient providers can leverage broccoli powder not only as a value-added functional ingredient but also as part of a sustainability narrative—utilising vegetable fractions that might otherwise be waste, thereby reducing waste footprint and enabling circular-economy credentials.

Natural Colorant and Fibre Enhancer in Food Systems: Beyond nutritional fortification, broccoli powder can act as a natural colourant (green hue) and fibre-enhancer in product systems. Ingredient-market commentary highlights that broccoli powder serves fibre and vitamin fortification and natural colouring roles in food manufacturing. Thus, in applications like snack bars, chips, vegetable crisp formulations or pasta/dough systems, broccoli powder may function not just for its bioactive value but also for its physical/functional contribution.

Regional And Market Penetration Strategy: From a market research standpoint, broccoli powder’s growth aligns with geographic health-awareness trends. For instance, one report estimates that conventional broccoli powder accounted for ~82.7% of nature-type revenue in 2023. Manufacturers and marketers can target regions with high health-premium demand (e.g., North America, Europe) and then expand into Asia-Pacific, where emerging middle-class wellness consumers are showing interest in superfood powders.

Recent Developments

Saipro Biotech Private Limited: In 2023–24, Saipro Biotech of Pune, India, listed “Broccoli Powder (Broccoli Extract)” in its vegetable-powder portfolio at INR 850/kg. The company manufactures natural food ingredients, nutraceuticals and vegetable powders under its FSSC 22000 and HACCP certifications, serving both domestic and export markets. Its focus on clean-label powders positions it well in the functional-food and dietary-supplement segments.

NutraDry: In 2023, Australia-based NutraDry released a “100% Australian Broccoli Powder” product, where every 1 kg of powder equals 20 kg of whole broccoli, and it carries a two-year shelf life when unopened at 20 °C. The company emphasises low-temperature drying and no fillers, targeting global users of vegetable powders for nutrition-oriented applications in supplements, beverages and mix-ins.

Xi’an Lifewe Biological Technology Co., Ltd.: In 2023, this China-based company (also branded as “Yesherb”) listed its vegetable powder suite—explicitly including broccoli powder—as part of its export portfolio under its organic fruit & vegetable line. With GFSI and HACCP certifications evident in its supply-chain documentation, the firm serves the nutraceutical and functional-food markets, enabling formulations that require water-soluble broccoli powder for global supplement and food applications.

Pioneer Herb Industrial Co., Ltd.: As of 2024, the Shanghai-based extract specialist reports a strong offering in broccoli seed extract and broccoli powder, specifying sulforaphane grades from 1 % up to 98 % and glucoraphanin variants up to 50 %. With ISO 9001, HACCP and HALAL certifications, the company focuses on high-purity raw materials for capsule, tablet and functional-beverage manufacturers globally.

American International Foods, Inc.: In 2023, the U.S.-based ingredient distributor highlighted its role as a leading supplier of broccoli powder, describing the product as a vibrant green, finely milled ingredient used in soups, smoothies and sauces across food, beverage and nutrition sectors. The company’s vegetable-powder line spans over 2,500 ingredients, with a strategic national warehouse network enabling “just-in-time” delivery and competitive pricing.

Nutraonly (Xi’an) Nutritions Inc: In 2024, the China-based manufacturer of organic superfood powders introduced its “Organic Broccoli Powder” (product code NNVF003) derived from mainland-China broccoli and offered in 200-mesh grade with no additives and a 2-year shelf life. The firm’s production base supports both food & beverage and supplement markets, emphasising purity (no fillers), certified organic origin and export suitability.

VDF FutureCeuticals, Inc.: In 2023, the U.S. ingredient company listed its “Broccoli Powder (N3) 100% Broccoli Powder” product — kosher, vegan, non-GMO — targeting formulators in the supplement and functional-food markets. The firm promotes the powder as a whole-vegetable option for clean-label applications and leverages its parent network’s global manufacturing footprint to serve diverse markets. The product positioning reflects growing demand for plant-based, vegetable-derived ingredient solutions.

Vinayak Corporation: In 2024, the Indian ingredient manufacturer featured its Broccoli Powder within its vegetable-powder portfolio, providing water-soluble, free-flowing spray-dried broccoli powder primarily for dietary supplements and functional foods. With export-oriented manufacturing and natural additive credentials, the company addresses both domestic and global demand for vegetable-based powder ingredients. Their long‐standing involvement in food-additive business underpins their capacity to supply broccoli powder at scale.

Incoltec: In 2023, Incoltec — a manufacturer based in Spain specialising in natural food ingredients and colourants — listed vegetable-derived powders among its offerings, though direct mention of broccoli powder is not highlighted. The company emphasises clean-label processing and vegetable-based source material, which suggests potential alignment with the broccoli powder sector as an ingredient supplier to nutraceutical and food & beverage manufacturers.

VehGro B.V.: In 2024, VehGro, a Germany-based wholesaler of organic superfoods, offered a “Broccoli Powder Organic” product (article no. 45540-conf) cultivated in Germany and manufactured in Germany. They serve bulk and private-label segments, supplying health-oriented food processors and supplement makers globally with certified organic broccoli powder, supporting clean-label and plant-based ingredient trends.

Conclusion

In conclusion, the global broccoli powder market presents a compelling opportunity for food, beverage, and supplement manufacturers. With its rich nutrient profile—including vitamins A, C, K, fiber and the bioactive compound Sulforaphane linked to cardiovascular and cancer-risk reduction—broccoli powder aligns well with the broader shift toward plant‐based, functional, clean-label ingredients. Moreover, rising consumer demand for nutrient-dense formats and large-scale availability of the raw vegetable support scalability. While precise market figures vary, projections show sustained growth, backing the powder’s suitability as a core ingredient in wellness-driven formulations.

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