Borage Oil Market Valued at USD 104.1 Mn in 2034

Overview

New York, NY – June 26, 2025 – The Global Borage Oil Market is gaining significant traction due to rising demand for natural and plant-based supplements. In 2024, the market was valued at USD 59.8 million and is projected to reach USD 104.1 million by 2034, growing at a steady CAGR of 5.7%.

In 2024, the Conventional Segment dominated the Borage Oil Market’s By Nature category, commanding a 71.4% share. This leadership stems from its widespread availability, cost-effectiveness, and robust supply chain infrastructure. The Powder segment led the Borage Oil Market’s By Form category with a 42.2% share, driven by its extended shelf life, ease of handling, and suitability for encapsulation in dietary supplements.

The Anti-aging segment held a leading 31.6% share in the Borage Oil Market’s By Applications category, driven by rising demand for natural skincare ingredients targeting wrinkles, fine lines, and skin elasticity loss. The Online segment dominated the Borage Oil Market’s By Distribution Channel category with a 41.7% share, reflecting a shift toward digital platforms for health and wellness purchases.

Key Takeaways

• Global Borage Oil Market is expected to be worth around USD 104.1 Million by 2034, up from USD 59.8 Million in 2024, and grow at a CAGR of 5.7% from 2025 to 2034.
• In the Borage Oil Market, conventional products dominate with a significant 71.4% market share.
• Powder form leads the market, accounting for 42.2% of total borage oil product formats.
• Anti-aging applications hold a 31.6% share, driving demand for borage oil in skincare routines.
• Online distribution channels are rising, representing 41.7% of total Borage Oil Market sales globally.
• The Asia-Pacific Borage Oil Market was valued at USD 24.6 million in 2024.

How Growth is Impacting the Economy

• The borage oil market’s growth significantly impacts global economies. Rising demand creates jobs in agriculture, particularly in Asia-Pacific, where countries like India and China boost cultivation. Manufacturing and supply chains, especially in India with companies like AOS Products Pvt. Ltd., generate employment and export revenue. The market’s expansion supports local farmers through sustainable practices, enhancing rural economies.
• Increased consumer spending on natural health products stimulates retail, especially e-commerce, which holds a 41.7% sales share. Investments in R&D for innovative extraction methods and product formulations drive technological advancements, fostering economic diversification. However, fluctuating raw material prices may challenge cost stability, affecting smaller economies reliant on exports.

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Strategies for Businesses

• Businesses should adopt advanced extraction technologies like cold-pressing to ensure high-quality borage oil, appealing to health-conscious consumers. Partnering with e-commerce platforms, which hold a 41.7% market share, can expand reach. Focusing on clean-label, organic products aligns with consumer trends, especially in cosmetics, where anti-aging applications thrive.
• Collaborations with Asia-Pacific suppliers can secure cost-effective raw materials. Investing in R&D for innovative formulations, like powder formats, can differentiate products. Lastly, navigating regulatory standards, such as those in Europe and Canada, ensures market access while building consumer trust through transparent sourcing and certifications.

Report Scope

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Key Market Segments

By Nature Analysis

• In 2024, the Conventional segment dominated the Borage Oil Market’s By Nature category, commanding a 71.4% share. This leadership stems from its widespread availability, cost-effectiveness, and robust supply chain infrastructure. Conventional borage oil is favored by manufacturers for its ease of large-scale cultivation and processing, ensuring a steady supply for the dietary supplement and cosmetics industries.
• Established farming practices in North America and Europe further support high-volume production, reinforcing its market dominance. Consumers seeking affordable health and skincare solutions prefer conventional options due to their lower price compared to organic alternatives. Manufacturers leverage conventional borage oil for mass production of capsules, creams, and oils targeting inflammation, hormonal balance, and skin health, benefiting from its consistent quality and stability.

By Form Analysis

• In 2024, the Powder segment led the Borage Oil Market’s By Form category with a 42.2% share, driven by its extended shelf life, ease of handling, and suitability for encapsulation in dietary supplements. Borage oil powder is widely used in nutraceuticals for capsules and tablets, promoting skin health, hormonal balance, and joint function.
• Its popularity is fueled by consumer demand for convenient supplementation, as the powder form blends easily, requires no refrigeration, and supports cost-effective bulk transport and packaging. The powder’s compatibility with high-volume production and precise dosing further enhances its appeal to manufacturers. As demand for GLA-rich health and wellness products grows, borage oil powder continues to gain traction, solidifying its market leadership.

By Applications Analysis

• In 2024, the Anti-aging segment held a leading 31.6% share in the Borage Oil Market’s By Applications category, driven by rising demand for natural skincare ingredients targeting wrinkles, fine lines, and skin elasticity loss. Borage oil’s high gamma-linolenic acid (GLA) content supports skin hydration, reduces inflammation, and promotes regeneration, making it a key ingredient in anti-aging products like facial oils, serums, creams, and supplements.
• Growing consumer focus on preventive skincare and non-invasive solutions has boosted this segment, particularly in premium skincare lines favoring botanical oils over synthetics. The shift toward clean beauty and wellness-oriented products further drives borage oil’s use in holistic anti-aging solutions, appealing to middle-aged and older consumers.

By Distribution Channel Analysis

• In 2024, the Online segment dominated the Borage Oil Market’s By Distribution Channel category with a 41.7% share, reflecting a shift toward digital platforms for health and wellness purchases. Online channels provide unmatched accessibility, product variety, and detailed information, appealing to consumers seeking plant-based supplements and skincare products.
• Increased internet and smartphone penetration, coupled with e-commerce platforms, brand websites, and wellness marketplaces offering comprehensive product details and discounts, drives this growth. Digital marketing, including influencer endorsements and social media campaigns, further boosts awareness and sales. Online platforms also enable smaller producers to reach broader audiences without heavy retail investments, cementing their dominance in borage oil distribution.

Regional Analysis

• The Asia-Pacific region led the global Borage Oil Market, capturing a 41.3% share valued at USD 24.6 million, driven by surging demand for herbal and plant-based supplements in countries like China, India, and Japan. Growing consumer interest in natural remedies for skincare and inflammation, coupled with the expanding nutraceutical and personal care industries, has fueled borage oil adoption. North America and Europe remain significant markets, supported by robust dietary supplement sectors and increasing demand for functional skincare ingredients.
• The Middle East & Africa and Latin America show promising growth, fueled by rising health awareness and interest in natural beauty products, though their market shares lag behind the leaders. Asia-Pacific’s dominance is bolstered by rising disposable incomes, wellness trends, and investments in clean-label products. The region’s strong manufacturing and supply networks further ensure widespread availability of borage oil, solidifying its top position globally.

Recent Developments

1. AOS Products Pvt. Ltd.

• AOS Products Pvt. Ltd. has expanded its borage oil production capacity to meet rising global demand, focusing on high-GLA content for nutraceutical and cosmetic applications. The company has also introduced organic-certified borage oil to cater to the growing preference for natural ingredients. Their R&D team is working on enhanced extraction techniques to improve purity and efficacy.

2. Avestia Pharma

• Avestia Pharma has launched a new borage oil-based supplement targeting joint health and inflammation management. The company is collaborating with research institutions to validate its anti-inflammatory benefits. They are also expanding distribution in Europe and North America, emphasizing clinical-grade quality.

3. ConnOils By Kraft

• ConnOils has introduced a cold-pressed, non-GMO borage oil variant, gaining popularity in the health food sector. The company is investing in sustainable sourcing from European farms and has partnered with skincare brands to develop borage oil-infused cosmetic products.

4. Icelandirect, LLC

• Icelandirect has enhanced its borage oil supply chain to ensure consistent quality and faster delivery to global markets. The company is focusing on bulk supply for pharmaceutical manufacturers and has introduced third-party testing for potency and purity verification.

5. K.K. ENTERPRISE

• K.K. ENTERPRISE has expanded its borage oil exports to emerging markets in Asia and the Middle East. They are emphasizing affordability while maintaining high GLA content, making their products accessible to a wider consumer base. The company is also exploring partnerships with wellness brands.

Conclusion

The Borage Oil Market’s growth, driven by health-conscious consumers, underscores its economic potential. It fosters job creation, supports sustainable agriculture, and boosts e-commerce. Businesses leveraging advanced technologies and strategic partnerships will thrive. Despite challenges like price fluctuations, the market’s trajectory remains strong, with Asia-Pacific leading. Continued innovation and regulatory compliance will ensure sustained growth, cementing borage oil’s role in global health and wellness markets.

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