Table of Contents
Overview
New York, NY – September 30, 2025 – The Global Beef Bone Broth Market is projected to reach USD 870.9 million by 2034, up from USD 451.1 million in 2024, reflecting a steady CAGR of 6.8% between 2025 and 2034. In 2024, Asia-Pacific emerged as the leading region, accounting for more than 38.4% of the market share, with revenues of USD 0.8 billion.
Beef bone broth is a nutrient-rich liquid prepared by simmering beef bones in water for 12 to 24 hours, often combined with vegetables and an acidic ingredient. This slow-cooking process extracts vital nutrients such as collagen, calcium, magnesium, phosphorus, and amino acids, giving the broth both nutritional and functional benefits. While it serves as a base for soups and stews, it is also consumed directly as a health drink.
In the commercial space, powdered bone broth is gaining popularity due to its longer shelf life and ease of use, particularly in the HoReCa (hotel, restaurant, and catering) industry and retail channels like supermarkets and hypermarkets. A significant driver of market growth is the rising global population, which fuels demand for nutritious and functional foods. Additionally, the pet food industry is increasingly adopting beef bone broth as a supplement for animal health, further expanding its applications.
However, consumer concerns related to red meat consumption could pose a restraint to broader market acceptance. Globally, beef consumption remains strong. In 2024, approximately 75 million tons of beef were consumed, with the United States alone accounting for about 13 million tons, underscoring the robust demand that indirectly supports the bone broth market.
Key Takeaways
- The Global Beef Bone Broth Market was valued at USD 451.1 million in 2024, at a CAGR of 6.8% and is estimated to reach USD 870.9 million by 2034.
- On the basis of product forms, beef bone broth in powdered form dominated the market in 2024, comprising about 54.7% share of the total global market.
- Based on the end-user segment, in 2024, the beef bone broth market was dominated by the HoReCa sector, encompassing about 61.8% share of the market.
- Among the distribution channels through which beef bone broth is sold, supermarkets/hypermarkets dominated with a considerable share of 43.6% in 2024.
- Asia Pacific was the largest market for beef bone broth in 2024 due to its extensive population.
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Report Scope
| Report Features | Description |
|---|---|
| Market Value (2024) | USD 451.1 Million |
| Forecast Revenue (2034) | USD 870.9 Million |
| CAGR (2025-2034) | 6.8% |
| Segments Covered | By Product Form (Powdered, Liquid), By End-User (HoReCa, Household), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Others) |
| Competitive Landscape | Campbell Soup Company, Bonafide Provisions, Del Monte Foods Inc., Essentia Protein Solutions, Bare Bones Broth Co., Ancient Brands, LLC., Fond Bone Broth LLC., LonoLife, Erie Bone Broth, Kettle & Fire, Brodo, Other Key Players |
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Key Market Segments
Product Form Analysis
The beef bone broth market is divided into powdered and liquid forms. In 2024, powdered beef bone broth captured a 54.7% market share, driven by its convenience, portability, long shelf life, and versatility. It allows for quick preparation of nutrient-rich drinks or food additives without refrigeration or lengthy cooking, making it ideal for busy lifestyles.
While liquid broth may have higher nutrient concentrations, powdered broth offers a stable, collagen- and amino acid-rich format that’s easy to use on the go. Powdered broth is highly portable, available in single-serve packets or compact containers, perfect for travel, work, or workouts. It can be seamlessly incorporated into smoothies, soups, stews, or sprinkled on salads, delivering a subtle flavor and nutritional boost across various dishes and beverages.
End-User Analysis
The beef bone broth market is segmented into HoReCa (hotels, restaurants, and catering) and household end-users. In 2024, the HoReCa sector held a 61.8% market share. Professional kitchens prioritize efficiency, consistency, and cost-effectiveness, making commercially produced broths—available in liquid, concentrate, or powdered forms—a practical choice over time-intensive homemade options.
Preparing bone broth from scratch is labor-intensive and impractical for restaurants requiring large, consistent batches daily. Commercially available bone broths save time, reduce labor costs, minimize food waste, and simplify inventory management. They also ensure consistent flavor and quality across dishes, which is critical for customer satisfaction and loyalty in the HoReCa sector.
Distribution Channel Analysis
In 2024, supermarkets and hypermarkets accounted for 43.6% of global beef bone broth sales, outperforming convenience stores and online retail. Their dominance stems from storage capabilities, consumer shopping habits, and market dynamics. Fresh or frozen bone broth requires refrigeration or freezer space, which convenience stores often lack, as they prioritize high-turnover items like milk or frozen meals.
Online sales, while growing, face challenges with liquid bone broth due to high shipping costs driven by weight and temperature requirements. Additionally, online retailers struggle with logistics for perishable goods with short shelf lives, making supermarkets the preferred channel for most consumers.
Regional Analysis
North America accounted for a 35.4% share of the global beef bone broth market in 2024, fueled by strong demand for health-focused functional foods and beverages. Growing awareness of bone broth’s benefits—high collagen, amino acids, and minerals supporting joint health, gut function, and immunity—has driven its popularity. The rise of paleo, keto, and high-protein diets in the U.S. and Canada has further boosted consumption, as bone broth aligns with clean-label, low-carb, and protein-rich preferences.
A robust retail network, including supermarkets, health food stores, and online platforms, has enhanced product availability. Busy lifestyles have increased demand for convenient formats like ready-to-drink broths, powders, and concentrates, while consumer interest in premium, organic, grass-fed, and sustainably sourced products has further propelled market growth.
Top Use Cases
- Joint Health Support: Beef bone broth is a go-to for folks dealing with achy joints from daily wear or active routines. Packed with natural glucosamine and chondroitin, it eases stiffness and boosts mobility, making it a simple daily sip for athletes or older adults wanting to stay limber without extra pills.
- Gut Wellness Aid: Many turn to beef bone broth to soothe tummy troubles and strengthen digestion. It’s amino acids like glycine that line the gut wall, helping repair leaks and cut inflammation, so it’s a comforting choice for those with sensitive stomachs seeking a gentle, warming way to feel balanced inside.
- Skin Glow Booster: For smoother, more elastic skin, beef bone broth shines as a natural collagen source. Regular sips hydrate from within, reducing fine lines and dryness, ideal for beauty lovers wanting a tasty tweak to their routine that supports that fresh, youthful vibe without fancy creams.
- Sleep Quality Enhancer: Beef bone broth helps unwind at day’s end, promoting deeper rest thanks to glycine that calms the mind and body. It’s a cozy evening ritual for busy pros or parents, turning a simple mug into a soothing wind-down that tackles tossing nights and boosts morning energy.
- Cooking Flavor Base: In kitchens, beef bone broth elevates everyday meals as a rich stock for stews, sauces, or risottos. Its deep, savory taste adds umami without extra effort, perfect for home chefs whipping up hearty family dinners that feel gourmet yet stay quick and nourishing.
Recent Developments
Campbell Soup Company
Campbell’s has expanded its sipping bone broth line, responding to consumer demand for convenient, wellness-focused snacks. The product is marketed as a hydrating, protein-rich drink available in savory flavors like Savory Chicken and Savory Beef. This move signifies a strategic shift for the traditional soup giant into the high-growth functional beverage and broth category, aiming to capture a new segment of health-conscious consumers.
Bonafide Provisions
Bonafide Provisions continues to champion its regenerative agriculture roots. A key recent development is their verified use of 100% grass-fed, pastured bones within their Demeter Certified Biodynamic and Regenerative Organic Certified broths. They emphasize a “farm-to-carton” traceability story, partnering with farms that prioritize soil health and animal welfare, directly appealing to consumers focused on environmental sustainability and clean sourcing.
Del Monte Foods Inc.
Del Monte’s recent focus in the broth segment appears to be on expanding its core vegetable and cooking broth offerings rather than specialized beef bone broth. Their main development is the introduction of new “No Sugar Added” and “Less Sodium” variants across their product portfolio. This indicates a strategy of aligning with broader health trends rather than directly competing in the premium, sipping-focused bone broth market.
Essentia Protein Solutions
Essentia Protein Solutions specializes in high-protein, clean-label ingredients. Their recent development is the launch of a hydrolyzed beef bone broth protein powder. This product is designed for industrial food and beverage manufacturers, offering a soluble, neutral-tasting protein to fortify products like shakes, bars, and functional foods. This represents a B2B innovation, moving bone broth beyond a consumer-facing beverage into a versatile nutritional ingredient.
Bare Bones Broth Co.
Bare Bones Broth Co. recently launched a new line of Savory Sipping Broths in shelf-stable, recyclable Tetra Pak cartons. This innovation focuses on convenience and sustainability, allowing the broths to be stored without refrigeration. The line features flavors like Classic Beef Bone Broth with Sea Salt, specifically designed for on-the-go consumption and broadening their retail and online distribution reach.
Conclusion
Beef Bone Broth emerges as a versatile powerhouse in today’s wellness scene, blending ancient kitchen wisdom with modern health vibes. It fits seamlessly into busy lives, offering a tasty path to stronger joints, calmer guts, and radiant skin, while jazzing up meals for all ages. With folks chasing clean, feel-good eats, this humble brew stands out as a smart, approachable pick that nurtures body and soul, poised to keep simmering in hearts and pots alike for years to come.
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