Table of Contents
Overview
New York, NY – July 03, 2025 – The Global Yogurt Market is experiencing strong growth, driven by increasing consumer demand for healthy and convenient food options. In 2024, the market was valued at USD 114.9 billion and is projected to reach USD 187.2 billion by 2034, expanding at a CAGR of 5.0% from 2025 to 2034.
Flavored yogurt commands a 69.3% share of the global yogurt market in 2024, solidifying its dominance in the By Type segment. Its popularity stems from consumer demand for tasty, health-conscious dairy options that serve as alternatives to sugary desserts. Greek yogurt leads the By Product Type segment in 2024, holding a 32.8% market share.
Its rich texture, high protein content, and health benefits drive its prominence. Strawberry Blend leads the By Flavor segment in 2024 with a 23.5% share, driven by its universal appeal across age groups, especially children and young adults. Supermarkets and Hypermarkets dominate the distribution Channel segment in 2024, accounting for 47.4% of yogurt market sales. Their extensive reach, diverse product offerings.
Key Takeaways
- Global Yogurt Market is expected to be worth around USD 187.2 billion by 2034, up from USD 114.9 billion in 2024, and grow at a CAGR of 5.0% from 2025 to 2034.
- Flavoured yogurt dominates the Yogurt Market, capturing 69.3% due to wide taste preferences globally.
- Greek yogurt leads by product type in the Yogurt Market, holding a strong 32.8% share.
- Strawberry blend flavor is most preferred in the Yogurt Market, accounting for 23.5% of sales.
- Supermarkets and hypermarkets drive 47.4% of Yogurt Market sales through widespread availability and promotions.
- The yogurt market in Europe reached a value of USD 42.9 billion.
How Growth is Impacting the Economy
The Yogurt Market’s sustained expansion contributes significantly to economic growth across multiple sectors. Dairy producers benefit from increased raw milk demand, leading to enhanced agricultural revenues and investment in sustainable farming practices. In emerging markets like India experience of cold‑chain infrastructure and retail has generated employment and supported small-scale suppliers. Manufacturing facilities are scaling up, fueling the machinery, packaging, and logistics industries. Retailers gain from category margin improvement, with supermarkets, hypermarkets, and e‑commerce ecosystems strategically allocating shelf space to capitalize on yogurt’s popularity.
The product’s functional attributes (probiotics, high protein) have prompted R&D investment, driving innovation in product lines and plant‑based alternatives. This innovation ripple effect benefits ancillary sectors such as biotechnology and sustainable packaging development. Regulatory bodies have leveraged dietary guidelines to promote dairy and fermentation benefits, potentially reducing public healthcare burdens linked to digestive and metabolic health. Collectively, these dynamics reinforce yogurt’s role in fostering diversified economic value chains and boosting rural‑urban livelihood linkages.
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Strategies for Businesses
Yogurt manufacturers should prioritize product innovation, such as probiotic-enriched, plant-based, low‑sugar, and premium varieties, to differentiate offerings. Investment in sustainable and recyclable packaging can enhance brand perception among eco-conscious consumers. Expanding distribution across omnichannel platforms, including direct-to-consumer subscriptions and e-commerce partnerships, will improve accessibility. Regional customization, such as local flavors and formats, can capture emerging market preferences, particularly in Asia‑Pacific and India. Strengthening supply chain resilience through digitization and cold‑chain infrastructure will minimize spoilage and improve efficiency. Finally, strategic marketing that underscores health benefits, clean labeling, and ethical sourcing can elevate brand trust and enable premium positioning.
Report Scope
| Market Value (2024) | USD 114.9 Billion |
| Forecast Revenue (2034) | USD 187.2 Billion |
| CAGR (2025-2034) | 5.0% |
| Segments Covered | By Type (Flavoured, Non-flavoured), By Product Type (Set Yogurt, Greek Yogurt, Yogurt Drinks, Frozen Yogurt, Others), By Flavor (Strawberry Blend, Vanilla, Plain, Strawberry, Peach, Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others) |
| Competitive Landscape | Amul (Gujarat Cooperative Milk Marketing Federation Ltd), China Mengniu Dairy Company Ltd, Chobani, LLC, Danone SA, Fage, General Mills Inc., Greek Gods, La Yogurt Lifeway Foods, Lactalis Group, Nestlé SA, Saputo Inc., Stonyfield Farms, The Hain Celestial Group Inc., Valio, Yili Group, Yoplait |
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Key Market Segments
By Type Analysis
- Flavored yogurt commands a 69.3% share of the global yogurt market in 2024, solidifying its dominance in the By Type segment. Its popularity stems from consumer demand for tasty, health-conscious dairy options that serve as alternatives to sugary desserts. Infused with fruits, vanilla, and other natural flavors, flavored yogurt appeals to diverse age groups and meal occasions, from kids’ snacks to adult breakfasts.
- The segment’s growth is fueled by the rising preference for convenient, ready-to-eat snacks, particularly in urban areas. The incorporation of probiotics and functional ingredients further boosts its appeal among health-focused consumers. Retailers prioritize flavored yogurt SKUs due to their high turnover and broad acceptance. Ongoing innovations, such as low-sugar and high-protein variants, sustain consumer interest, ensuring flavored yogurt’s pivotal role in driving market growth amid evolving dietary and taste trends.
By Product Type Analysis
- Greek yogurt leads the By Product Type segment in 2024, holding a 32.8% market share. Its rich texture, high protein content, and health benefits drive its prominence. Consumers value Greek yogurt for supporting muscle health, satiety, and digestion, while its tangy flavor and versatility make it ideal for standalone consumption or recipes.
- The surge in fitness trends and protein-rich diets has elevated Greek yogurt’s popularity, particularly among millennials and professionals. Its strong presence in supermarkets, health stores, and online platforms reinforces its market position. With its ability to meet nutritional and indulgent needs, Greek yogurt remains a key driver of the yogurt market’s growth in 2024.
By Flavor Analysis
- Strawberry Blend leads the By Flavor segment in 2024 with a 23.5% share, driven by its universal appeal across age groups, especially children and young adults. Its balanced sweetness and refreshing taste make it a versatile choice for breakfast, snacks, or light desserts in both spoonable and drinkable formats.
- The flavor’s visual appeal, often enhanced by real fruit or puree, boosts shelf attractiveness and repeat purchases. Aligning with demand for natural, fruit-based options, Strawberry Blend maintains a strong position in yogurt portfolios, driving segment growth with its familiarity and resonance with evolving consumer preferences.
By Distribution Channel Analysis
- Supermarkets and hypermarkets dominate the By Distribution Channel segment in 2024, accounting for 47.4% of yogurt market sales. Their extensive reach, diverse product offerings, and reliable cold chain infrastructure make them the preferred choice for consumers seeking convenience and variety.
- These outlets cater to both daily and bulk purchases, particularly in urban and semi-urban areas, with in-store promotions and strategic shelf placement driving impulse buys. Trusted for fresh dairy products, supermarkets and hypermarkets remain the backbone of yogurt distribution, maintaining their leadership through modernization and expansion in 2024.
Regional Analysis
- Europe leads the global yogurt market in 2024 with a 37.4% share, valued at USD 42.9 billion. Its dominance is driven by a strong dairy consumption culture, high probiotic awareness, and robust retail networks, particularly in Germany, France, and the UK. Functional and flavored yogurts are especially popular across all age groups.
- North America follows, propelled by demand for high-protein and Greek yogurts among health-conscious consumers. Asia Pacific sees steady growth due to urbanization, rising incomes, and Western dietary shifts. The Middle East & Africa maintains stable consumption as a traditional staple, while Latin America grows with improved retail access. Europe’s mature market and strong consumer loyalty cement its position as the leading revenue-generating region in 2024.
Recent Developments
1. Amul
- Amul, India’s leading dairy brand, has expanded its yogurt portfolio with probiotic and high-protein variants to cater to health-conscious consumers. The company is also focusing on sugar-free and fruit-infused yogurts to attract younger demographics. Amul has strengthened its distribution network, ensuring wider availability in both urban and rural markets.
2. China Mengniu Dairy Company Ltd
- Mengniu has introduced functional yogurts with collagen and CBD-infused variants in China, targeting beauty and wellness trends. The company is investing in sustainable packaging and expanding its plant-based yogurt range to align with environmental concerns.
3. Chobani, LLC
- Chobani launched Chobani Probiotic, a drinkable yogurt line with billions of live cultures for gut health. The brand also expanded its oat milk-based yogurt alternatives, reinforcing its position in the plant-based segment. Chobani continues to innovate with low-sugar and kids’ yogurt options.
4. Danone SA
- Danone has focused on sustainability, committing to carbon-neutral yogurt production. Its Activia and Oikos brands now include more plant-based and protein-enriched yogurts. The company is also leveraging AI-driven personalized nutrition to enhance consumer engagement.
5. Fage
- Fage expanded its Total Greek Yogurt line with high-protein, lactose-free, and no-added-sugar options. The company is also testing recyclable packaging and has entered new markets in Europe and North America with single-serve yogurt cups.
Conclusion
The Global Yogurt Market is gaining momentum, underpinned by consumer health priorities, functional value offerings, and strong performance across developed and emerging regions. This expansion generates cross-sector economic impact from agriculture and manufacturing to retail and packaging while fostering innovation. Businesses can capitalize on this trajectory through strategies emphasizing product differentiation, sustainability, and regional adaptation. With sector-wide transformation underway, market analysts anticipate continued growth, positioning yogurt as a dynamic and resilient segment in the global food landscape.
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