Whole Milk Powder Market Reaching USD 25.3 Bn by 2034

Updated · Jul 31, 2025

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Table of Contents

Overview
Key Takeaways
Report Scope
Key Market Segments
Regional Analysis
Top Use Cases
Recent Developments
Conclusion

Overview

New York, NY – July 31, 2025 – The Global Whole Milk Powder Market is projected to grow from USD 19.0 billion in 2024 to USD 25.3 billion by 2034, achieving a CAGR of 2.9% from 2025 to 2034. Europe leads with a USD 7.9 billion market share, driven by robust dairy consumption and demand from the food processing sector.

Whole milk powder is a dairy product created by evaporating water from pasteurized whole milk, producing a dry powder that retains the fat and essential nutrients like proteins, calcium, and vitamins A and D. Its long shelf life, ease of transport, and storage efficiency make it ideal for regions with limited refrigeration infrastructure, supporting its use in food, beverage, and nutritional applications.

The whole milk powder market encompasses the global trade and consumption of dehydrated full-cream milk, serving industries such as confectionery, bakery, infant nutrition, ready-to-eat meals, and dairy-based beverages. It plays a critical role in stabilizing milk supply and demand, particularly in countries with seasonal production or reliance on imports.

The market is shaped by consumer dietary trends, dairy trade policies, and climatic factors affecting raw milk availability. Market growth is fueled by rising demand for high-protein, shelf-stable dairy ingredients, driven by global population growth, urbanization, and evolving dietary preferences. Whole milk powder is also vital for emergency food supplies and humanitarian aid due to its nutritional value and durability.

For instance, a SoHo-based startup recently raised USD 72 million to support its organic baby formula production, highlighting industry innovation. Demand is particularly strong in developing regions, where whole milk powder serves as a fresh milk substitute in areas with limited refrigeration. In the food industry, it is a key ingredient in bakery mixes, ice cream, chocolates, and instant beverages, underscoring its versatility and widespread application.

Key Takeaways

The Global Whole Milk Powder Market is expected to be worth around USD 25.3 billion by 2034, up from USD 19.0 billion in 2024, and grow at a CAGR of 2.9% from 2025 to 2034.
In the Whole Milk Powder Market, conventional powder dominates, holding a strong 87.9% market share globally.
Bakery and confectionery lead application usage in the Whole Milk Powder Market, accounting for 38.5% of demand.
The regional market in Europe reached a total value of USD 7.9 billion.

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Report Scope

Market Value (2024)	USD 19.0 Billion
Forecast Revenue (2034)	USD 25.3 Billion
CAGR (2025-2034)	2.9%
Segments Covered	By Powder Type (Organic, Conventional), By Application (Bakery and Confectionery, Infant Nutrition, Nutritional Foods, Beverages, Others)
Competitive Landscape	Nestle S.A., Danone S.A., Lactalis Group, Fonterra Cooperative Group Limited, Royal FrieslandCampina N.V., Dean Foods, Arla Foods, Dairy Farmers of America Inc., Saputo, Inc., Parmalat S.p.A., Amul, Natural Foods

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Key Market Segments

By Powder Type Analysis

Conventional whole milk powder holds a commanding 87.9% market share in 2024, dominating the global Whole Milk Powder Market. Its widespread availability, cost-effectiveness, and strong consumer trust drive its prominence. Widely used in both household and commercial settings, particularly in cost-sensitive developing regions, conventional whole milk powder is a staple in food processing for dairy-based beverages, bakery products, confectionery, and ready-to-eat foods.

Efficient production processes preserve essential nutrients like proteins, fats, and vitamins, while its long shelf life and robust supply chain further solidify its market dominance. Consumer preference for reliable, familiar dairy ingredients ensures conventional variants maintain their leading position in the foreseeable future.

By Application Analysis

Bakery and confectionery applications lead the Whole Milk Powder Market in 2024, capturing a 38.5% share. The powder’s rich fat content, creamy texture, and flavor-enhancing properties make it a preferred ingredient in cakes, cookies, pastries, chocolates, and creamy fillings. Its long shelf life and compatibility with dry mixes offer manufacturers convenience, while its emulsification and browning qualities improve the texture and appearance of baked goods. Strong consumer demand for dairy-rich, indulgent products, especially in urban markets, drives this segment’s growth.

Regional Analysis

In 2024, Europe dominates the Whole Milk Powder Market with a 41.7% share, valued at USD 7.9 billion. This leadership stems from Europe’s robust dairy industry, extensive use of milk powder in bakery, confectionery, and infant nutrition, and advanced food manufacturing infrastructure. High per capita dairy consumption and a mature consumer base further bolster demand in both household and industrial applications.

North America follows, fueled by processed food industries and growing interest in shelf-stable dairy. Asia Pacific sees growth from population increases and shifting dietary trends in emerging economies. The Middle East & Africa show steady progress, with powdered milk serving as a key dairy source in regions with limited fresh milk access. Latin America, while smaller, contributes through its expanding food processing sector. Europe’s dominance is reinforced by strong industrial demand, deep-rooted dairy traditions, and efficient production and distribution networks.

Top Use Cases

Bakery and Confectionery: Whole milk powder is a key ingredient in cakes, cookies, chocolates, and creamy fillings due to its rich fat content and creamy texture. It enhances flavor, improves texture, and aids emulsification, making it ideal for indulgent baked goods and premium sweets, meeting consumer demand for high-quality, tasty products.
Infant Nutrition: Whole milk powder is widely used in infant formulas, providing essential nutrients like proteins, calcium, and vitamins A and D. Its shelf stability ensures safe, convenient nutrition for babies, especially in regions with limited access to fresh milk, supporting healthy growth and development.
Dairy-Based Beverages: Whole milk powder is reconstituted into liquid milk for beverages like milkshakes, coffee, and tea. Its ease of use and long shelf life make it a practical choice for households and cafes, especially in areas lacking reliable refrigeration, ensuring consistent quality.
Nutritional Supplements: Whole milk powder is incorporated into protein shakes, bars, and health drinks for its high protein and nutrient content. It supports muscle recovery and overall wellness, appealing to fitness enthusiasts and health-conscious consumers seeking convenient, nutrient-rich dietary options.
Emergency Food Supplies: Whole milk powder is a staple in humanitarian aid and emergency food kits due to its long shelf life and high nutritional value. It provides essential nutrients in crises, ensuring reliable access to dairy in regions with disrupted supply chains.

Recent Developments

1. Nestlé S.A.

Nestlé has been focusing on sustainable milk production for its whole milk powder products. The company recently partnered with dairy farmers to reduce carbon emissions in its supply chain. Nestlé also launched a new Nido Fortificada whole milk powder in Latin America, enriched with vitamins and minerals. The product aims to address child malnutrition.

2. Danone S.A.

Danone has shifted its focus to plant-based alternatives but continues to produce whole milk powder under brands like Milupa and Aptamil. Recently, Danone invested in regenerative agriculture to improve dairy sustainability. The company also expanded its WMP exports to emerging markets like Africa and Southeast Asia.

3. Lactalis Group

Lactalis, one of the largest dairy producers, has increased its whole milk powder production to meet global demand. The company recently acquired Kraft Heinz’s natural cheese business, strengthening its dairy portfolio. Lactalis also expanded its Parmalat brand WMP in Asia and the Middle East.

4. Fonterra Cooperative Group Limited

Fonterra, a leading WMP exporter, reported strong demand from China and Southeast Asia. The company launched a new sustainability program to reduce on-farm emissions. Fonterra also introduced high-protein whole milk powder for sports nutrition and infant formula markets.

5. Royal FrieslandCampina N.V.

FrieslandCampina expanded its Dutch Lady and Friso whole milk powder brands in Asia and Africa. The company introduced a low-carbon footprint WMP under its Climate Promise initiative. FrieslandCampina also partnered with NGOs to improve dairy nutrition in developing countries.

Conclusion

Whole Milk Powder is a versatile, nutrient-rich ingredient driving growth in the global dairy market. Its applications in bakery, infant nutrition, beverages, and emergency supplies meet diverse consumer needs, particularly in regions with limited fresh milk access. With rising demand for convenient, shelf-stable dairy, the market is poised for steady expansion, supported by urbanization and health-conscious trends.