Table of Contents
Overview
New York, NY – June 09, 2025 – The Global Wet Pet Food Market is growing fast, driven by pet owners’ increasing demand for high-quality, nutritious food for their pets. In 2024, the market was valued at USD 27.0 billion, and it is expected to reach USD 41.1 billion by 2034, growing at a CAGR of 4.3% from 2025 to 2034.
Dogs lead the wet pet food market, capturing a 59.3% share in 2024, fueled by rising pet ownership and a preference for nutritious diets. Animal-based wet pet food dominates with a 65.7% share in 2024, driven by pet owners’ trust in its superior nutritional value. Pet specialty stores hold a leading 38.6% share of the wet pet food market in 2024, driven by their extensive product variety and trusted service.
Key Takeaways
- Wet Pet Food Market size is expected to be worth around USD 41.1 billion by 2034, from USD 27.0 billion in 2024, growing at a CAGR of 4.3%.
- Dogs held a dominant market position in the wet pet food category, accounting for more than a 59.3% share.
- Animal-based products dominated the wet pet food market, holding more than a 65.7% share.
- Pet Specialty Stores held a dominant market position, capturing more than a 38.6% share in wet pet food sales.
- North America held a dominant position in the global wet pet food market, capturing a substantial 42.9% share, with sales reaching approximately USD 11.2 billion.
How Growth is Impacting the Economy
The Wet Pet Food Market’s growth significantly influences the global economy. With a projected value of USD 41.1 billion by 2034, it creates jobs in manufacturing, distribution, and retail, particularly in North America and Asia-Pacific. The rise in pet ownership boosts demand, driving investments in production facilities. E-commerce growth facilitates market access, while premiumization trends increase consumer spending, stimulating economic activity. However, challenges like high production costs and carbon emission concerns require sustainable practices to maintain long-term economic benefits.
➤ Curious about the content? Explore a sample copy of this report – https://market.us/report/global-wet-pet-food-market/request-sample/
Strategies for Businesses
Businesses in the wet pet food market should focus on premiumization, offering organic, grain-free, and high-protein products to meet consumer demand for quality. Investing in sustainable packaging, like recyclable aluminum, enhances brand appeal. Expanding e-commerce presence ensures broader market reach, while strategic partnerships and acquisitions, as seen with Mars and Nestlé, strengthen market share. Tailoring products for specific pet needs and leveraging social media for targeted marketing can drive customer loyalty and sales.
Report Scope
| Market Value (2024) | USD 27.0 Billion |
| Forecast Revenue (2034) | USD 41.1 Billion |
| CAGR (2025-2034) | 4.3% |
| Segments Covered | By Pet (Dogs, Cats), By Source (Animal-based, Plant Derivatives, Synthetic), By Distribution Channel (Pet Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online, Others) |
| Competitive Landscape | Better Choice Company, Bob Martin $ Co., CATMOR, Charoen Pokphand Foods PCL, Farmina Pet Foods, Freshpet, Furchild Pet Nutrition, General Mills Inc., Hill’s Pet Nutrition, Inaba-Petfood Co., Ltd., i-Tail Corporation, Jeil Feed, Juava Pet Food, Mars Petcare Inc., MONGE SPA P.IVA |
➤ Directly purchase a copy of the report – https://market.us/purchase-report/?report_id=148771
Key Market Segments
By Pet
- Dogs lead the wet pet food market, capturing a 59.3% share in 2024, fueled by rising pet ownership and a preference for nutritious diets. Increased dog ownership in urban households, coupled with growing awareness of pet nutrition, drives this dominance. Pet owners favor wet dog food for its hydration and digestibility benefits. The popularity of premium wet dog foods has surged, as owners are willing to invest in their pets’ health and wellness. The trend of treating dogs as family members further boosts demand, solidifying their leading position in the market.
By Source
- Animal-based wet pet food dominates with a 65.7% share in 2024, driven by pet owners’ trust in its superior nutritional value. Products derived from chicken, beef, and fish are preferred for aligning with pets’ natural dietary needs, promoting better health, coat quality, and energy levels. Pet owners value the digestibility and quality of animal-based foods, and the ongoing pet humanization trend continues to fuel demand, reinforcing this segment’s strong market position.
By Distribution Channel
- Pet specialty stores hold a leading 38.6% share of the wet pet food market in 2024, driven by their extensive product variety and trusted service. These stores attract pet owners with personalized advice, expert nutritional guidance, and access to premium brands often unavailable elsewhere. The hands-on shopping experience and tailored recommendations foster customer loyalty, while increased spending on pet care strengthens the position of pet specialty stores as the top distribution channel.
Regional Analysis
- In 2024, North America led the global wet pet food market, commanding a 42.9% share with sales of approximately USD 11.2 billion. The United States drives this dominance, fueled by a strong pet ownership culture, with 66% of households about 86.9 million homes, owning pets in 2023, per the American Pet Products Association (APPA).
- This high pet ownership rate boosts demand for wet pet food, favored for its taste and nutritional value. North America’s market leadership is reinforced by major industry players and ongoing product innovation. Companies are introducing specialized wet pet food options, such as grain-free, organic, and high-protein formulas, to meet evolving consumer preferences. The growth of e-commerce has further accelerated market expansion by improving access to a diverse range of pet food products.
Recent Developments
1. Better Choice Company
- Better Choice Company, known for its Halo brand, launched a new line of grain-free, high-protein wet pet food with real meat as the first ingredient. The company emphasizes sustainability, using responsibly sourced ingredients and eco-friendly packaging. Their latest products cater to pet owners seeking premium, natural nutrition for dogs and cats.
2. Bob Martin & Co.
- Bob Martin expanded its wet pet food range with functional recipes targeting joint health, digestion, and skin care. The brand focuses on affordability while maintaining quality, appealing to budget-conscious pet owners. Recent campaigns highlight vet-approved formulas for optimal pet wellness.
3. CATMOR
- CATMOR introduced human-grade wet cat food with ethically sourced proteins like free-range chicken and wild-caught fish. Their new recipes are free from artificial additives, aligning with the trend toward clean-label pet food. The brand is gaining traction in premium pet nutrition markets.
4. Charoen Pokphand Foods PCL (CPF)
- CPF launched SmartHeart Gold, a premium wet pet food line in Asia, enriched with omega-3 and antioxidants. The company is investing in R&D for functional pet foods and expanding production to meet rising demand in emerging markets.
5. Farmina Pet Foods
- Farmina introduced N&D Prime wet food, featuring ancestral grain-free recipes with high meat content and low carbs. The brand emphasizes veterinary nutrition science, offering breed-specific formulas. Their expansion into the U.S. and Europe highlights growing global demand for premium wet pet food.
Conclusion
The Wet Pet Food Market’s growth to USD 41.1 billion by 2034 reflects rising pet ownership and demand for premium nutrition. North America leads, while Asia-Pacific’s rapid expansion signals global potential. Businesses must innovate with sustainable and specialized products to stay competitive. Despite challenges like high costs, the market’s economic impact through job creation and trade is significant, ensuring a dynamic future for the pet care industry.
Discuss Your Needs With Our Analyst
Please share your requirements with more details so our analyst can check if they can solve your problem(s)
