Vegan Pet Food Market Expected To Reach USD 19.7 Bn by 2034

Introduction

New York, NY – March 20, 2025 – The global Vegan Pet Food Market is experiencing significant growth, driven by increasing consumer demand for plant-based and sustainable pet nutrition. In 2024, the market was valued at USD 10.3 billion and is projected to reach approximately USD 19.7 billion by 2034, growing at a compound annual growth rate (CAGR) of 6.7% during the forecast period from 2025 to 2034.

This expansion is fueled by rising awareness of animal welfare, environmental concerns, and the health benefits associated with vegan diets for pets. Pet owners are increasingly opting for vegan pet food as they align their pets’ diets with their plant-based lifestyles. Additionally, the growing popularity of veganism among humans has created a ripple effect, boosting the demand for cruelty-free and eco-friendly pet food options.

Key Takeaways

• Global Vegan Pet Food Market is expected to be worth around USD 19.7 billion by 2034, up from USD 10.3 billion in 2024, and grow at a CAGR of 6.7% from 2025 to 2034.
• Conventional vegan pet food dominates with a 63.20% market share, reflecting consumer preference for familiar formulations globally.
• Dogs account for 72.30% of the vegan pet food market, indicating strong demand among canine owners worldwide.
• Dry pet food holds a 56.20% share, showcasing its convenience, longer shelf life, and ease of storage.
• Supermarkets and hypermarkets contribute 48.20% to distribution, highlighting consumer preference for accessible retail shopping experiences.
• Holding a 36.90% market share, Europe’s Vegan Pet Food Market was valued at USD 3.8 billion in 2024.

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Emerging Trends

• Plant-Based Protein Innovations: Companies are developing high-quality plant-based proteins like peas, lentils, and chickpeas to meet pets’ nutritional needs. These ingredients are gaining popularity as sustainable and hypoallergenic alternatives to traditional meat-based pet food, appealing to health-conscious pet owners.
• Eco-Friendly Packaging: Brands are adopting biodegradable and recyclable packaging to align with the eco-conscious values of vegan pet owners. This trend supports sustainability and reduces the environmental impact of pet food production.
• Human-Grade Ingredients: Vegan pet food is increasingly made with human-grade, organic ingredients, ensuring higher quality and safety. This trend caters to pet owners who prioritize premium, natural diets for their pets.
• Customized Nutrition: Personalized vegan pet food plans, tailored to pets’ age, breed, and health conditions, are gaining traction. This trend leverages technology to offer tailored solutions, enhancing pet health and satisfaction.
• Rising Online Sales: E-commerce platforms are driving market growth by making vegan pet food more accessible. Online subscriptions and direct-to-consumer models are becoming popular, offering convenience and variety to pet owners.

Use Cases

• Health-Conscious Pet Owners: Pet owners seeking to align their pets’ diets with health and ethical considerations are turning to vegan pet food. Studies have shown that dogs can thrive on carefully formulated vegan diets, experiencing health improvements such as better weight management and increased vitality.
• Pets with Dietary Sensitivities: Vegan pet food offers an alternative for pets with allergies or sensitivities to traditional animal-based ingredients. By eliminating common allergens found in meat, these plant-based diets can reduce adverse reactions and promote overall well-being.
• Environmental Sustainability: Environmentally conscious consumers are choosing vegan pet food to reduce the ecological footprint associated with traditional meat-based pet foods. This shift contributes to sustainability efforts by lowering the demand for animal agriculture, which is a significant contributor to greenhouse gas emissions. ​
• Ethical Considerations: Pet owners who follow vegan lifestyles for ethical reasons often prefer vegan pet food to ensure their pets’ diets align with their values, avoiding the use of animal products. ​
• Innovative Pet Food Products: The market is witnessing the introduction of lab-grown meat treats and plant-based formulations, providing pets with nutritious options while addressing environmental and ethical concerns.

Major Challenges

• Nutritional Adequacy: Ensuring that vegan pet food provides all essential nutrients is challenging, as dogs and cats have specific dietary requirements that are typically met through animal-based ingredients. Formulating plant-based diets to meet these needs requires careful planning and supplementation to prevent deficiencies.
• Digestive Tolerance: Some pets may experience digestive issues when transitioning to a vegan diet, such as gastrointestinal disturbances. Monitoring pets during dietary changes is crucial to ensure their health and well-being.
• Palatability Issues: Pets accustomed to meat-based diets may find vegan alternatives less palatable, leading to reduced food intake. Ensuring that vegan pet foods are appealing to pets is essential for maintaining proper nutrition. ​
• Limited Long-Term Studies: There is a lack of extensive, long-term research on the effects of vegan diets on pets, making it difficult to fully understand potential health implications over time. This uncertainty can be a concern for pet owners considering such diets. ​
• Veterinary Skepticism: Many veterinarians express caution regarding vegan diets for pets due to concerns about meeting nutritional requirements and the potential for health issues. This skepticism can influence pet owners’ decisions and acceptance of vegan pet food options.

Market Growth Opportunities

• Rising Pet Ownership: The increasing number of pet owners worldwide is driving demand for diverse pet food options. This trend presents a significant opportunity for the vegan pet food market to cater to a broader customer base.
• Health and Wellness Trends: Pet owners are increasingly seeking healthier food options for their pets, mirroring human health trends. Vegan pet food, perceived as a healthier alternative, is gaining traction, offering a significant growth avenue for manufacturers. ​
• Environmental Sustainability: Concerns about the environmental impact of traditional meat production are leading consumers to seek sustainable alternatives. Vegan pet food, requiring fewer resources and producing lower greenhouse gas emissions, aligns with these sustainability goals, offering a compelling market opportunity.
• Product Innovation: Advancements in food technology, such as lab-grown meat and insect-based proteins, are expanding the possibilities for vegan pet food formulations. These innovations can attract environmentally conscious consumers seeking novel and sustainable pet food options. ​
• E-commerce Expansion: The growth of online retail platforms has made vegan pet food more accessible to consumers. This digital expansion allows manufacturers to reach a wider audience, facilitating market growth and consumer education on vegan pet food benefits.

Recent Developments

1. Ami Planet Srl

• Ami Planet Srl, an Italian company known for its vegan pet food products, continued to emphasize sustainability and plant-based nutrition for pets. The company highlighted its participation in international pet trade events, such as Interzoo 2024 (held in May in Nuremberg, Germany), where it showcased new formulations of its vegan cat and dog food lines.

2. Antos B.V.

• Antos B.V., a Netherlands-based pet product company, expanded its offerings in 2024 to include more plant-based treats, though it’s not exclusively focused on vegan pet food. The company introduced a new line of vegetarian dog snacks in response to the growing demand for sustainable pet products in Europe.

3. Anything Vegan Private Limited

• This India-based company, focused on vegan products including pet food, reportedly scaled up its operations in 2024. It expanded its vegan pet food line, targeting urban pet owners in India with products like vegan kibble and treats.

4. Benevo

• Benevo, a UK-based pioneer in vegan pet food, marked 2024 with the release of a reformulated vegan cat food product to address nutritional concerns like taurine supplementation. The company also celebrated its 20th anniversary with promotional campaigns.

5. Bond Pet Foods, Inc.

• Bond Pet Foods, a US-based company developing cultured (lab-grown) protein for pet food, made significant strides in 2024. It completed a successful pilot production run of its fermented protein product and moved closer to commercialization.

Conclusion

The Vegan Pet Food Market is growing fast as more pet owners look for healthy, eco-friendly pet options. People are becoming more aware of animal welfare and the environmental impact of traditional pet food, which is driving demand for plant-based and lab-grown alternatives. Companies are innovating with new products, like protein-rich plant formulas and sustainable ingredients, to meet this demand.

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