Texture Paints Market Evaluates US Tariff Impacts | CAGR of 4.6%

Overview

New York, NY – April 28, 2025 – The global Texture Paints Market is set for steady growth, with its size projected to rise from USD 13.2 billion in 2024 to around USD 20.7 billion by 2034, expanding at a compound annual growth rate (CAGR) of 4.6% from 2025 to 2034.

Smooth Texture Paint led the Texture Paints Market in 2024, commanding a 38.2% share in the By Type segment. Acrylic resin dominated the By Resin Type segment in 2024, holding a 56.3% global market share. Water-based technology led the By Technology segment in 2024 with a 63.4% share, driven by heightened environmental awareness and strict VOC regulations. The residential sector led the by-end-use segment in 2024 with a 48.4% share, driven by demand for personalized, stylish home interiors.

US Tariff Impact on Texture Paints Market

New tariffs imposed on the paint and coatings industry’s largest trading partners will introduce disruptions and increased costs into the production of essential consumer products, including medical devices and pharmaceuticals, food production equipment and grocery items, automobiles, and aerospace applications, among others. Average Americans and our domestic manufacturing industry will be negatively impacted by higher costs on countless products used daily as a result of new tariffs imposed on Canada, Mexico, and China.

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Canada and Mexico are the U.S. coatings industry’s largest trading partners, valued at USD 1.26 billion with USD 815 million, respectively; and China is the third largest trading partner, valued at USD 117 million. The coatings industry enjoys a positive trade surplus of USD 1.7 billion, a strong sign that our industry is profiting from international trade.

The American Coatings Association is the premier U.S. trade association for paint and coatings manufacturers, as well as the raw material suppliers to the industry. The coatings industry contributes over USD 32 billion to the U.S. economy and employs over 313,000 people across the United States.

Key Takeaways

• Global Texture Paints Market is expected to be worth around USD 20.7 billion by 2034, up from USD 13.2 billion in 2024, and grow at a CAGR of 4.6% from 2025 to 2034.
• In the Texture Paints Market, smooth texture paint held a 38.2% share by type in 2024.
• Acrylic-based texture paints led by a 56.3% share, dominating the resin type segment in global applications.
• The water-based texture paints secured a 63.4% share, showing eco-preference and growing environmental awareness globally.
• In application methods, the roller method was dominant with 38.5% usage across commercial and residential interiors.
• Interior applications accounted for 59.1% market share, driven by demand in decorative and protective wall coatings.
• The residential sector dominated end-use with a 48.4% share, showing a rising preference for textured finishes in homes.
• Strong urbanization in Asia-Pacific boosts Texture Paints’ demand, holding 45.3% market share.

Analyst Viewpoint

The Paints and Coatings Market, which includes texture paints, is driven by rising demand for aesthetic and durable wall finishes in residential and commercial spaces. Texture paints, with their ability to add depth and character to surfaces, are carving out a niche, especially in urban areas where homeowners and businesses prioritize unique interior designs. The surge in home renovation projects, spurred by remote work trends and higher disposable incomes in emerging markets like India and Brazil, creates a fertile ground for investors.

Technological advancements, like water-based texture paints and automated application tools, are game-changers, improving efficiency and finish quality, but they demand significant capital investment. The regulatory environment adds another layer of complexity. VOC emission standards in the EU and North America mean companies must comply or face hefty fines, potentially squeezing smaller players out.

In Asia, where regulations are less uniform, there’s room for growth but also uncertainty as governments tighten environmental policies. Investors should weigh these dynamics, balancing the allure of a growing market against the hurdles of innovation costs, regulatory compliance, and shifting consumer expectations.

Report Scope

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Key Market Segments

By Type Analysis

• Smooth Texture Paint led the Texture Paints Market in 2024, commanding a 38.2% share in the By Type segment. Its dominance stems from consumer and contractor preference for its aesthetic appeal, durability, and versatile application across interior and exterior surfaces. The paint’s ease of use, combined with rising demand for renovation and new construction, has fueled its market growth. Advancements in eco-friendly, low-VOC formulations have further strengthened their position, aligning with sustainability trends.

By Resin Type Analysis

• Acrylic resin dominated the By Resin Type segment in 2024, holding a 56.3% global market share. Its leadership is driven by superior durability, color retention, and weather resistance, making it ideal for diverse surfaces like wood, plaster, concrete, and metal. Acrylic’s quick-drying nature and low-VOC water-based options have gained traction amid stricter environmental regulations and the rise of DIY renovations and global construction.

By Technology Analysis

• Water-based technology led the By Technology segment in 2024 with a 63.4% share, driven by heightened environmental awareness and strict VOC regulations. Technological advancements have enhanced water-based paints’ durability, drying time, and resistance to cracking, matching solvent-based alternatives. Their ease of cleanup, health benefits, and suitability for residential and commercial projects have cemented their popularity.

By Method Analysis

• The roller application method captured a 38.5% share in the By Method segment in 2024, favored for its efficiency, ease, and ability to deliver uniform texture over large surfaces. Its widespread use in residential and commercial projects, coupled with the DIY trend, has boosted its adoption. Advanced roller designs have further improved performance across various textured paints.

By Application Analysis

• Interior applications dominated the By Application segment in 2024, contributing 59.1% to the Texture Paints Market. Growing demand for enhanced indoor aesthetics, driven by residential construction and renovation, fuels this segment. Texture paints add depth and hide wall imperfections while offering durable, eco-friendly finishes that align with modern interior design trends.

By End-use Analysis

• The residential sector led the by-end-use segment in 2024 with a 48.4% share, driven by demand for personalized, stylish home interiors. Texture paints’ durability, ability to conceal imperfections, and variety of finishes, like smooth and sand, make them a top choice for new builds and renovations. The rise in DIY home improvement projects further accelerates their use in residential settings.

Regional Analysis

The Asia-Pacific region led the global texture paints market, capturing a 45.3% share valued at USD 5.9 billion. This dominance is driven by rapid urban infrastructure growth, surging housing demand, and increased renovation activities in countries like China, India, and Southeast Asia. The rising preference for decorative interior and exterior finishes among middle-income groups further boosts demand for textured paints.

North America’s market is propelled by consistent residential and commercial construction, with aesthetic upgrades and modern textured wall trends fueling growth. Europe trails closely, driven by demand for eco-friendly, sustainable paints, particularly in Germany, France, and the UK.

The Middle East & Africa region shows moderate growth, supported by new construction and demand for climate-resistant texture paints in nations like the UAE and Saudi Arabia. Latin America exhibits steady potential, with Brazil and Mexico at the forefront of residential paint adoption.

Top Use Cases

• Interior Wall Enhancement: Texture paints add depth and character to interior walls, making spaces feel more dynamic and personalized. They are ideal for accent walls in living rooms or bedrooms, offering a unique aesthetic that standard paints can’t achieve.​
• Exterior Surface Protection: Beyond aesthetics, textured paints provide a protective layer for exterior walls, shielding them from harsh weather conditions. Their durability makes them suitable for buildings in areas with extreme climates, ensuring longevity and reduced maintenance.​
• Commercial Space Branding: Businesses utilize textured paints to create distinctive environments that reflect their brand identity. Whether it’s a rustic café or a sleek corporate office, textured finishes can convey the desired ambiance and leave a lasting impression on clients and customers.​
• Concealing Wall Imperfections: Texture paints are effective in hiding surface flaws like cracks or uneven patches. This makes them a cost-efficient solution for renovating older buildings, as they can mask imperfections without extensive wall repairs.​
• Artistic and DIY Projects: For artists and DIY enthusiasts, texture paints offer a medium to explore creativity. They can be used to craft textured artworks or customized furniture pieces, adding a tactile dimension that enhances visual interest.

Recent Developments

1. Akzo Nobel N.V.

• Akzo Nobel, the parent company of Dulux, has been focusing on sustainable texture paint solutions. Their Dulux Weathershield Max Texture offers enhanced weather resistance and durability. The company is also investing in low-VOC and eco-friendly texture coatings to meet green building standards. Recently, they expanded their texture paint range in Asia and Europe to cater to rising demand.

2. Asian Paints

• Asian Paints launched Royale Play Texture, a premium interior paint with unique tactile finishes. They introduced AI-powered tools like the Visualizer App to help customers preview textures before purchasing. The company is also expanding its SmartCare range, offering anti-stain and washable texture paints for high-traffic areas.

3. PPG Industries, Inc.

• PPG introduced PPG SEIGNEURIE Texture Paints in Europe, focusing on decorative and protective wall finishes. Their MURASPEK line provides customizable textures for commercial spaces. PPG is also innovating with bacteria-resistant texture coatings for healthcare and hospitality sectors.

4. Kansai Paint Co. Ltd.

• Kansai Paint expanded its Alcoat Texture Paint series in Japan and Southeast Asia, offering superior crack resistance. They introduced ECO-G texture paints with low odor and formaldehyde-free formulations. The company is also collaborating with architects to develop bespoke texture solutions.

5. Nippon Paint Holdings Co. Ltd.

• Nippon Paint launched NIPSEA 3D Texture Paint, allowing creative wall designs with depth effects. Their odourless texture range caters to health-conscious consumers. The company is also integrating IoT-based color-matching tools for personalized texture paint options.

Conclusion

Texture paints are gaining popularity due to their ability to enhance aesthetics and provide functional benefits. They offer a unique way to personalize spaces, conceal imperfections, and add depth to surfaces. With the growing demand for sustainable and durable solutions in interior and exterior design, texture paints are becoming a preferred choice for homeowners and professionals alike. Their versatility and wide range of finishes make them suitable for various applications, from residential to commercial spaces. As the market continues to evolve, texture paints are expected to play a significant role in shaping modern design trends.

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