Sustainable Seafood Market Size Valued at USD 35.6 Bn by 2034

Overview

New York, NY – March 19, 2025 – The Sustainable Seafood Market is becoming increasingly popular as more people choose to eat responsibly sourced seafood. This market, valued at USD 18.6 billion in 2024, is projected to nearly double to USD 35.6 billion by 2034, showing strong growth with an annual rate of 6.7%.

This rise is driven by growing awareness of the environmental impacts of fishing practices and a surge in demand for eco-friendly seafood. As consumers become more conscious of their food choices, the market sees a spike in demand, highlighting a shift towards sustainability in the food sector.

This growing trend presents numerous opportunities for market expansion, especially as new technologies and sustainable practices improve the efficiency and accessibility of sustainable seafood.

Key Takeaways

• Global Sustainable Seafood Market is expected to be worth around USD 35.6 billion by 2034, up from USD 18.6 billion in 2024, and grow at a CAGR of 6.7% from 2025 to 2034.
• The Sustainable Seafood Market sees fish as its leading product type, holding a 53.00% share.
• MSC-certified products represent 38.40% of the market, highlighting robust consumer trust in sustainability.
• Nearly half, 47.60%, of sustainable seafood is distributed through hypermarkets and supermarkets.
• Holding a 41.20% market share, North America’s Sustainable Seafood Market is currently valued at USD 7.6 billion.

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Report Scope

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Key Market Segments

By Product Type

• Fish secured a leading role in the By-Product Type category of the Sustainable Seafood Market, capturing a hefty 53.00% share. This impressive dominance highlights a clear consumer tilt toward sustainably sourced fish, fueled by growing awareness of marine conservation and the environmental effects of fishing. The popularity of fish in this market owes much to its broad availability and the diverse range of species promoted under sustainability certifications.

By Certification

• The Marine Stewardship Council (MSC) stood out in the By Certification category of the Sustainable Seafood Market, claiming a 38.40% share. This top spot reflects MSC’s tough standards and its status as a trusted gold standard for sustainability in the seafood world. The certification guarantees that seafood comes from fisheries committed to environmental care, sound management, and practices that preserve thriving fish stocks and ecosystems.

By Distribution Channel

• Hypermarkets and Supermarkets took the lead in the By Distribution Channel segment of the Sustainable Seafood Market, holding a 47.60% share. This strong standing emphasizes the vital role these large-scale retailers play in bringing sustainable seafood to a wide audience. With their vast reach and steady customer traffic, hypermarkets and supermarkets boost the visibility and accessibility of sustainably sourced seafood, driving robust sales.

Regional Analysis

North America leads the pack, holding a commanding 41.20% market share, with a valuation of USD 7.6 billion. This strong position stems largely from widespread consumer awareness of sustainable practices and strict regulations that enforce eco-friendly standards in seafood sourcing.

Europe trails not far behind, capitalizing on its sophisticated supply chain systems and a solid regulatory framework that emphasizes labeling and traceability for sustainable seafood. The European market thrives on a consumer base that favors eco-certified products, bolstered by a variety of sustainability programs at both government and industry levels.

Top Use Cases

• Enhancing Brand Reputation and Market Access: Companies that commit to sustainable seafood practices can enhance their brand reputation and access new markets. Customers increasingly favor brands that demonstrate environmental responsibility. This alignment with sustainability can open up opportunities in markets where consumers prioritize eco-friendly products.
• Supply Chain Transparency: Implementing robust traceability systems in seafood supply chains helps companies track the source and method of catch, ensuring compliance with sustainability standards. This transparency not only reduces the risk of sourcing from illegal operations but also boosts consumer confidence in the product’s sustainability claims.
• Supporting Regulatory Compliance: Sustainable seafood practices help companies stay ahead of regulatory changes. As governments worldwide tighten regulations around fishing practices to prevent overfishing and protect marine ecosystems, companies proactive in sustainability are better positioned to adapt to these changes without major disruptions.
• Economic Stability in Fishing Communities: Sustainable fishing practices ensure the long-term viability of fish populations and marine habitats, which in turn supports the economic stability of communities dependent on fishing. By preventing overfishing and encouraging responsible practices, these communities can maintain a sustainable income over time.
• Reducing Environmental Impact: Companies that engage in sustainable fishing help preserve marine biodiversity and ecosystems. This approach includes using fishing methods that minimize bycatch (the capture of unintended species), which helps maintain the ecological balance and health of marine environments.

Recent Developments

1. Austral Fisheries

• Austral Fisheries has been actively involved in sustainable fishing practices, particularly in the Patagonian toothfish and prawn fisheries. The company announced its commitment to achieving Net Zero emissions, aligning with global sustainability goals. They are investing in energy-efficient technologies and carbon offset programs.

2. Kyokuyo Suisan Co. Ltd.

• Kyokuyo Suisan has been focusing on traceability and transparency in its seafood supply chain. In 2024, the company launched a blockchain-based system to track the origin of its seafood products, ensuring sustainability and ethical sourcing.

3. Marine Harvest ASA 

• Mowi, formerly Marine Harvest, has been a leader in sustainable aquaculture. In 2024, the company introduced a new feed formulation that reduces reliance on wild-caught fish for feed, using more plant-based ingredients. This aligns with their goal of reducing the environmental impact of salmon farming.

4. Maruha Nichiro Corporation

• Maruha Nichiro has been investing in alternative seafood products, including plant-based and lab-grown seafood. In 2024, the company announced a partnership with a biotech firm to develop cultured tuna, aiming to reduce overfishing and promote sustainable seafood options.

5. Mitsubishi Corporation

• Mitsubishi Corporation has been expanding its sustainable seafood initiatives through its subsidiary, Cermaq, a global leader in salmon farming. In 2024, Mitsubishi announced a new project to integrate AI and IoT technologies into aquaculture to monitor fish health and reduce environmental impact.

Conclusion

Sustainable Seafood is a critical component of the global food industry, offering both environmental and economic benefits. By embracing sustainable practices, companies can ensure the health of marine species and ecosystems, while also securing the economic stability of communities dependent on fisheries. This approach helps meet increasing consumer demands for ethically sourced seafood and aligns with global efforts to mitigate environmental impacts.

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