Table of Contents
Overview
The Global Pet Dietary Supplements Market is projected to reach approximately USD 5.2 billion by 2034, rising from USD 2.7 billion in 2024, with a compound annual growth rate (CAGR) of 6.7% between 2025 and 2034. North America’s market expansion, valued at USD 1.3 billion in 2024, has been largely driven by increasing pet ownership and growing interest in pet health and wellness.
Pet dietary supplements are specially designed products formulated to supply essential nutrients that may be missing from a pet’s everyday diet. These supplements often include a blend of vitamins, minerals, amino acids, fatty acids, probiotics, and herbal extracts. They are used to support specific areas of pet health such as joint function, digestion, immunity, skin and coat care, and overall vitality.
The pet dietary supplements market encompasses the global production and distribution of these nutritional additives for companion animals like dogs, cats, and birds. Common formats include chewable tablets, powders, liquids, and soft gels that work alongside regular pet food to enhance wellness.
This sector is gaining strong momentum, driven by the growing trend of pet humanization and a shift toward preventive healthcare for animals. Recent investment activity underlines this growth. For instance, Other Half Pet, a premium science-based supplement brand, raised $3 million in seed funding led by Willow Growth. Similarly, Vegdog, a Germany-based plant-based pet food company, secured $10 million after a 66% surge in sales reflecting demand for health-focused, alternative pet nutrition.
As pets are increasingly treated as family members, owners are more inclined to invest in supplements that promote energy, joint health, and heart function, especially for aging animals. This shift is supported by recent funding developments: Kradle received $4 million to grow its calming supplement line; Goofy Tails, an Indian startup, secured $1 million; and PawCo Foods raised $2 million. Other notable investments include Pet Plate’s $9 million funding round (with backing from General Mills) and a $55 million raise by a fast-growing pet wellness brand.
Key Takeaways
- The global pet dietary supplements market is projected to grow from USD 2.7 billion in 2024 to approximately USD 5.2 billion by 2034, expanding at a CAGR of 6.7% between 2025 and 2034.
- Dogs continue to lead the market by animal type, accounting for the largest share globally at 63.8%.
- Among product forms, chewable supplements hold the top position with a 44.7% share, due to ease of use and palatability.
- Hip and joint health remains the most common application, contributing 31.4% to overall market demand.
- Pet specialty stores are the dominant sales channel, making up 33.5% of global distribution.
- North America remains the largest regional market, valued at USD 1.3 billion in 2024.
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Report Scope
| Market Value (2024) | USD 2.7 Billion |
| Forecast Revenue (2034) | USD 5.2 Billion |
| CAGR (2025-2034) | 6.7% |
| Segments Covered | By Pet Type (Dogs, Cats, Others), By Form (Pills/Tablets, Chewables, Powders, Others), By Application (Skin and coat, Hip and joint, Digestive health, Calming/stress/anxiety, Weight management, Others), By Distribution Channel (Pet Specialty Stores, Hypermarkets and Supermarkets, Pharmacy and Drug Stores, Convenience Stores, Others) |
| Competitive Landscape | Nestle, General Mills Inc., Affinity Petcare S.A, Elanco, Virbac, NOW Foods, H&H Group, Zoetis Services LLC, FoodScience, Swedencare AB, Vetoquinol, Thorne Vet, Mars, Incorporated, Wellness Pet, LLC, Nutri-Pet Research, Inc. |
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Key Market Segments
By Pet Type Analysis
Dogs Dominate with 63.8% Market Share
As of 2024, dogs lead the pet dietary supplements market by pet type, accounting for a significant 63.8% share. This dominance is mainly due to the high rate of dog ownership worldwide and increased awareness about preventive pet health. Dog owners frequently visit veterinarians, where supplements are often recommended to support mobility, digestion, immunity, and skin and coat care.
Owners’ strong emotional connection with their dogs also fuels their willingness to invest in products that promote their pet’s health and lifespan. Furthermore, aging and large dog breeds commonly prone to joint and bone issues are driving demand for condition-specific supplements.
Both retail and online channels have experienced rising demand for dog-focused products, with strong trust in proven formulations contributing to the segment’s growth. This highlights dogs’ critical role in shaping industry trends within the pet dietary supplements market.
By Form Analysis
Chewables Lead with 44.7% Market Share
In 2024, chewable supplements emerged as the leading product form in the pet dietary supplements market, capturing 44.7% of the global share. Their popularity stems from ease of use and pet-friendly flavors, making them a convenient option for owners and enjoyable for pets.
Chewables offer precise dosing, which is especially valuable for pets with chronic conditions needing daily supplementation. Their variety targeting functions like joint health, digestion, skin care, and immune support further strengthens their market position.
Greater visibility through e-commerce and retail promotions, along with continual innovations in flavor and formulation, continue to make chewables the preferred supplement form among pet owners.
By Application Analysis
Hip and Joint Support Tops at 31.4% Share
In 2024, hip and joint support was the most dominant application within the pet dietary supplements market, securing a 31.4% share. This trend reflects the rising concern over mobility issues in pets, particularly in older and large-breed dogs prone to arthritis and joint discomfort.
Pet owners increasingly seek supplements that enhance joint flexibility, support cartilage, and reduce inflammation. Products featuring ingredients like glucosamine, chondroitin, and MSM have gained strong traction.
Growing education through veterinary guidance and pet wellness platforms has helped boost consumer awareness, making hip and joint care one of the most in-demand categories in the pet supplement space.
By Distribution Channel Analysis
Pet Specialty Stores Lead with 33.5% Market Share
Pet specialty stores held the largest share of the distribution channel segment in 2024, accounting for 33.5% of the global market. These stores are trusted for their curated selections, knowledgeable staff, and focus on premium-quality supplements tailored to pets’ specific health needs.
Customers value the assurance of buying clinically supported and well-sourced products. Specialty stores also support consumer education through on-site promotions and staff training, enabling informed buying decisions.
Regional Analysis
North America Leads the Market with 48.3% Share in 2024
In 2024, North America held a dominant position in the global Pet Dietary Supplements Market, accounting for 48.3% of total revenue valued at approximately USD 1.3 billion. This leadership is driven by high pet ownership rates, strong veterinary care systems, and growing consumer awareness about pet health and nutrition. The region’s focus on preventative care and premium product adoption has made it the most mature and lucrative market.
Europe follows closely behind, fueled by rising demand for natural and organic pet supplements. Increasing disposable income and growing pet care awareness supported by digital outreach and e-commerce are boosting market growth across the region.
Asia Pacific is gaining momentum as pet ownership climbs in nations like China, India, and Japan. With urbanization, evolving lifestyles, and a growing middle class, the region is poised for long-term market expansion.
Meanwhile, the Middle East & Africa and Latin America are at early growth stages but show promise due to increasing urbanization and interest in pet wellness. As consumer awareness spreads, these regions are expected to see gradual but consistent market development.
Top Use Cases
1. Joint & Mobility Support: Supplements containing glucosamine, chondroitin, and MSM are widely used to promote joint health and ease movement in aging or large-breed dogs. Driven by rising dog ownership and proactive pet care, this category addresses arthritis and mobility challenges reflected in its strong 31-33% share across the global market.
2. Digestive Health Optimization: Pet owners increasingly choose probiotics and enzymes to support gut function, reduce digestive upset, and strengthen immunity. With gut-focused supplements projected to grow over 40% in the next decade, this application highlights a shift toward holistic preventative care and vet-backed formulations that enhance overall pet wellness.
3. Skin & Coat Enhancement: Omega‑3 fatty acids, vitamins, and antioxidants are used to improve coat shine, reduce itching, and support skin barrier health in both dogs and cats. This functional usage aligns with the growing popularity of beauty-oriented wellness products for pets, reflecting owners’ desire for visibly healthier companions.
4. Calming & Anxiety Relief: Formulations featuring calming herbs, melatonin, or L‑theanine are increasingly popular for pets dealing with stress, separation anxiety, or noise-related fears. With demand for these calming supplements jumping over 1,700% for some products, they represent a fast-growing niche driven by emotional wellness trends.
5. Multivitamin Daily Wellness: Comprehensive multivitamin tablets and chewables are commonly used to fill dietary gaps, especially for pets on homemade, hypoallergenic, or limited-ingredient diets. Their preventive nature and broad appeal appeal to health-conscious owners who view supplements as an everyday insurance for long-term pet health.
6. Veterinary-Endorsed Niche Formulas: Veterinary-approved brands and condition-specific supplements like renal support or calming blends have gained trust in the pet market. The influence of vet channels and professional endorsement boosts adoption, especially when combined with e-commerce convenience and subscription models.
Recent Developments
Nestlé: In 2019, Nestlé voluntarily recalled a batch of Nescafé Shakissimo Espresso Latte over trace hydrogen peroxide contamination from cleaning processes triggering a customer advisory and reinforcing hygiene protocol reviews across its beverage production facilities.
General Mills Inc.: Though no recent announcements specifically highlight hydrogen peroxide, General Mills employs vaporized hydrogen peroxide (VHP) in its plant cleaning & sterilization systems used industry-wide to sanitize equipment and packaging lines and ensure food safety and regulatory compliance.
Zoetis Services LLC: Zoetis promotes pet-safe cleaning using accelerated hydrogen peroxide a stabilized, non-toxic form found in disinfectant products. These formulations offer effective infection control in veterinary settings while being safe around animals, as described on its pet-care blog.
NOW Foods: NOW Foods, a major supplements company, lists hydrogen peroxide among their cleaning agents in their personal care and household lines. Their food-grade peroxide is used for natural disinfection, though no new H₂O₂ product announcements were made recently.
Conclusion
Dogs dominate usage, representing the largest animal-type segment, while chewable formats and hip-and-joint supplements lead product preferences. North America remains the largest regional market, valued at USD 1.3 billion, supported by strong veterinary infrastructure and affluent pet-owner demographics. Overall, the market’s long-term outlook is positive driven by product innovation, e-commerce expansion, and evolving pet-human relationships.
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