Pasta Market To Reach USD 94.7 Bn by 2034 at 4.7% CAGR

Overview

New York, NY – May 30, 2025 – The Global Pasta Market is growing fast, driven by high demand and new opportunities. In 2024, the market was worth USD 59.8 billion, but by 2034, it is expected to reach USD 94.7 billion, growing at 4.7% CAGR.

Dried pasta dominated the pasta market in 2024, commanding a 62.4% share. Its popularity stems from its long shelf life, affordability, and versatility, making it a household and food service staple. Wheat led the raw material segment in 2024, capturing a 71.8% share of the pasta market.

Durum wheat, prized for its high gluten content, delivers the firm texture and chewiness consumers associate with quality pasta. Residential use accounted for 58.9% of pasta market sales in 2024, driven by pasta’s affordability, ease of preparation, and versatility as a household staple.

US Tariff Impact on Pasta Market

A 25% tariff on Italian food and drink exports to the U.S. could increase costs for American consumers by up to €2 billion, according to Italy’s leading agricultural association. If applied across the sector, the tariffs would significantly impact key exports: wine could face €500 million in losses, olive oil €240 million, pasta €170 million, and cheese €120 million.

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Coldiretti cautions that higher prices would likely reduce demand, mirroring the effects of tariffs during Trump’s first term. Italian food exports to the U.S. declined sharply, fruit by 15%, processed meat and seafood by 28%, cheese and jams by 19%, and liqueurs by 20%. Although wine initially avoided tariffs, its sales still dropped by 6%.

Small producers would be hit hardest, unlike larger agro-industrial companies. Additionally, existing tariffs, such as the 20% countervailing duty on pasta (imposed under WTO rules to offset subsidies), would compound the issue, raising the total tariff on pasta to 40%. These added costs are unlikely to be absorbed by smaller producers, who lack the resources of large corporations.

Key Takeaways

• Global Pasta Market is expected to be worth around USD 94.7 billion by 2034, up from USD 59.8 billion in 2024, and grow at a CAGR of 4.7% from 2025 to 2034.
• In 2024, dried pasta held a dominant position, accounting for 62.4% of total sales globally.
• Wheat emerged as the primary raw material in pasta production, capturing a 71.8% market share.
• Residential end-use continues to drive demand, contributing 58.9% to the overall pasta consumption globally.
• Supermarkets and hypermarkets remain the leading distribution channel, commanding a 51.3% share in sales.
• With a 43.8% market share, Europe’s pasta sector generated USD 26.1 billion in revenue.

Report Scope

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Key Market Segments

By Product Type Analysis

• Dried pasta dominated the pasta market in 2024, commanding a 62.4% share. Its popularity stems from its long shelf life, affordability, and versatility, making it a household and food service staple. Primarily made from durum wheat semolina, dried pasta offers storage convenience and cost-effectiveness, driving its widespread adoption. Its adaptability across traditional and fusion recipes, combined with the growing demand for ready-to-cook meals and diverse shapes and flavors, solidified its market leadership in 2024.

By Raw Material Analysis

• Wheat led the raw material segment in 2024, capturing a 71.8% share of the pasta market. Durum wheat, prized for its high gluten content, delivers the firm texture and chewiness consumers associate with quality pasta. Its affordability, availability, and nutritional value make it the preferred choice for both residential and commercial use.
• The rising popularity of whole wheat and enriched wheat pasta varieties, driven by health-conscious consumers, further strengthens wheat’s dominance. Its compatibility with various sauces and culinary styles ensures wheat’s continued prominence in the global pasta market.

By End-use Analysis

• Residential use accounted for 58.9% of pasta market sales in 2024, driven by pasta’s affordability, ease of preparation, and versatility as a household staple. The demand for quick-cooking pasta aligns with the growing trend of home-cooked meals, fueled by cost-saving and nutritional awareness.
• Pasta’s compatibility with diverse ingredients, from sauces to proteins, makes it a favorite for customizable meals. Its long shelf life and bulk packaging options further enhance its appeal as a pantry essential, ensuring the residential segment’s continued dominance in the pasta market.

Regional Analysis

• Europe led the global pasta market in 2024, securing a 43.8% share and generating USD 26.1 billion in revenue. Its dominance is fueled by pasta’s deep cultural roots in nations like Italy, France, and Spain, alongside growing demand for premium and artisanal varieties.
• North America ranks second, with steady growth driven by the popularity of ready-to-cook meals and expanded product ranges in supermarkets and hypermarkets. In Asia Pacific, market growth is propelled by increasing consumer interest in Western-style foods and pasta’s rising appeal among younger demographics.
• The Middle East & Africa and Latin America show moderate growth, supported by urbanization and the introduction of affordable, locally tailored pasta products. Europe’s market leadership is reinforced by regional players leveraging evolving consumer preferences, product diversification, and robust retail distribution networks to sustain their dominance.

Top Use Cases

• Household Staple: Pasta is a go-to pantry item for home cooking due to its affordability, long shelf life, and ease of preparation. Families use it for quick meals, pairing it with sauces, vegetables, or proteins, making it ideal for budget-conscious and time-saving meal solutions across diverse cuisines.
• Ready-to-Cook Meals: The demand for convenient, ready-to-cook pasta dishes is rising, especially among busy professionals and students. Pre-packaged pasta meals with diverse flavors and quick preparation times are popular in supermarkets, catering to consumers seeking fast, customizable dining options without compromising taste.
• Artisanal and Premium Products: Artisanal pasta, including organic and gluten-free options, is gaining traction among health-conscious and premium-seeking consumers. Small-batch, handcrafted varieties with unique shapes and flavors appeal to food enthusiasts, driving sales in specialty stores and high-end restaurants.
• Restaurant and Food Service: Pasta remains a core menu item in restaurants, from casual eateries to fine dining. Its versatility allows chefs to create diverse dishes, from classic Italian to fusion recipes, meeting consumer demand for innovative, affordable, and customizable dining experiences worldwide.
• Health-Focused Diets: Whole wheat, gluten-free, and protein-enriched pasta varieties cater to health-conscious consumers. These options align with growing trends toward nutrient-dense, low-carb, or plant-based diets, appealing to fitness enthusiasts and those with dietary restrictions, boosting market growth in retail and online channels.

Recent Developments

1. Ancient Harvest

• Ancient Harvest, known for its organic and gluten-free pasta, recently expanded its product line with new quinoa and lentil-based pasta varieties. The company emphasizes sustainable farming and non-GMO ingredients, catering to health-conscious consumers. They have also partnered with retail chains to increase availability in North America and Europe.

2. Armanino Foods of Distinction

• Armanino Foods specializes in premium frozen pasta and sauces. Recently, they launched a new line of plant-based pasta meals to meet rising vegan demand. The company also invested in automation to boost production efficiency and expand distribution in foodservice and retail markets.

3. Bambino Agro

• Bambino Agro, an Indian pasta manufacturer, introduced fortified pasta with added vitamins and minerals to address malnutrition. They expanded exports to Africa and the Middle East, leveraging cost-effective production. The company also adopted eco-friendly packaging to reduce environmental impact.

4. Barilla Group

• Barilla, a global leader, launched a new “Legume Pasta” line made from chickpeas, lentils, and peas, targeting protein-seeking consumers. They also committed to 100% recyclable packaging by 2025 and expanded in emerging markets like India and Brazil.

5. Bertagni

• Bertagni, famous for fresh Italian pasta, introduced a ready-to-cook stuffed pasta range with gourmet fillings like truffle and burrata. They expanded U.S. distribution through partnerships with premium grocery chains, focusing on authentic, artisanal quality.

Conclusion

The Pasta Market thrives due to its affordability, versatility, and global appeal. Dried pasta dominates with a 62.4% share, driven by convenience and long shelf life, while wheat remains the top raw material at 71.8%. Residential use leads at 58.9%, fueled by home cooking trends. Europe holds a 43.8% share, with growing demand in Asia Pacific and other regions, supported by product innovation and cultural adaptations.

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