Table of Contents
Overview
New York, NY – June 27, 2025 – The Global Organic Fruits and Vegetables Market is thriving, driven by rising consumer demand for healthy, chemical-free produce. Valued at USD 73.2 billion in 2024, the market is projected to reach USD 153.7 billion by 2034, growing at a CAGR of 7.7% from 2025 to 2034.
In 2024, Fresh Organic Produce commanded a 78.4% share of the global organic fruits and vegetables market, driven by consumer preference for minimally processed, nutrient-rich foods. Organic Vegetables led the market in 2024, holding a 67.1% share, propelled by their staple role in household and foodservice settings. Supermarkets and Hypermarkets captured a 44.9% market share in 2024, favored for their convenience and diverse organic offerings. These retail giants provide visibility, quality assurance, and frequent promotions, building trust among urban shoppers.
Key Takeaways
- Organic Fruits and Vegetables Market size is expected to be worth around USD 153.7 billion by 2034, from USD 73.2 billion in 2024, growing at a CAGR of 7.7%.
- Fresh held a dominant market position, capturing more than a 78.4% share of the global organic fruits and vegetables market.
- Vegetables held a dominant market position, capturing more than a 67.1% share of the global organic fruits and vegetables market.
- Supermarkets/Hypermarkets held a dominant market position, capturing more than a 44.9% share of the global organic fruits and vegetables market.
- North America emerged as a dominant region in the organic fruits and vegetables market, accounting for 43.8% of global revenue, equivalent to approximately USD 32 billion.
How Growth is Impacting the Economy
The Organic Fruits and Vegetables Market is significantly impacting the global economy by boosting agricultural innovation, creating jobs, and enhancing trade opportunities. The sector supports small and large-scale farmers through premium pricing, improving rural incomes. Governments are investing in organic certification programs, fostering sustainable agricultural practices, and reducing environmental harm.
Additionally, the market stimulates retail, logistics, and e-commerce sectors, as demand for organic produce drives online grocery sales. Supermarkets and specialty stores are expanding organic product lines, increasing revenue streams. The industry also attracts private equity investments, promoting R&D in organic farming technologies.
Economically, the shift toward organic produce reduces public health costs by minimizing pesticide-related diseases. Countries exporting organic goods benefit from higher trade valuations, strengthening their agricultural economies. As consumer demand grows, the organic market is becoming a key contributor to global economic sustainability, aligning with the UN’s Sustainable Development Goals (SDGs).
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Strategies for Businesses
Businesses in the organic fruits and vegetables market should focus on strategic expansion and innovation. Investing in organic certification and sustainable farming practices, such as crop rotation and biological pest control, can meet rising consumer demand. Partnerships with local farms, as seen with Wegmans, enhance traceability and appeal to eco-conscious consumers. Leveraging e-commerce and direct-to-consumer channels can capture market share, while product diversification, like Dole Organics’ new lines, strengthens portfolios. Additionally, businesses should prioritize brand-building and consumer education to highlight health and environmental benefits, ensuring competitiveness in a rapidly growing market.
Report Scope
| Market Value (2024) | USD 73.2 Billion |
| Forecast Revenue (2034) | USD 153.7 Billion |
| CAGR (2025-2034) | 7.7% |
| Segments Covered | By Form (Fresh, Frozen), By Product (Fruits, Vegetables), By Distribution Channel (Supermarkets /Hypermarkets, Grocery Stores, Online, Others) |
| Competitive Landscape | Activz, Amy’s Kitchen, Conagra Brands, Danone S.A., Del Monte Foods, Inc, Dole Food Company, Inc., Driscoll’s, Inc., General Mills Inc., Green Organic Vegetable Inc, J. Heinz Company, Organic Valley Family of Farms, SunOpta, Inc., The Hain Celestial Group, Z Natural Foods LLC |
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Key Market Segments
By Form
- In 2024, Fresh Organic Produce commanded a 78.4% share of the global organic fruits and vegetables market, driven by consumer preference for minimally processed, nutrient-rich foods. The surge in clean eating trends, coupled with greater availability in supermarkets, farmers’ markets, and direct-to-consumer platforms, fuels this dominance.
- The shift toward plant-based diets and immunity-focused foods since 2020 further strengthens demand. In 2025, fresh produce is expected to maintain its lead, supported by government initiatives expanding organic farming and enhancing farm-to-fork supply chains in both developed and emerging markets.
By Product
- Organic Vegetables led the market in 2024, holding a 67.1% share, propelled by their staple role in household and foodservice settings. High-demand items like spinach, carrots, tomatoes, and bell peppers benefit from perceived health advantages and reduced chemical exposure. Urban consumers, embracing vegetarian, vegan, and clean-label trends, are willing to pay premiums for organic greens. In 2025, this segment is poised to remain dominant, driven by increased restaurant and institutional use, bolstered by efficient supply chains and supportive procurement policies.
By Distribution Channel
- Supermarkets and Hypermarkets captured a 44.9% market share in 2024, favored for their convenience and diverse organic offerings. These retail giants provide visibility, quality assurance, and frequent promotions, building trust among urban shoppers.
- The growing shelf space for organic produce strengthens this segment’s appeal. In 2025, supermarkets and hypermarkets are expected to solidify their lead by expanding organic ranges, improving cold chain logistics, and partnering with local farms to ensure freshness and authenticity.
Regional Analysis
- North America solidified its position as a leader in the global organic fruits and vegetables market, capturing 43.8% of worldwide revenue, approximately USD 32 billion. This dominance is driven by a robust organic farming ecosystem, heightened consumer awareness, and expanding retail networks across the region. The region’s advanced supply chains and extensive retail infrastructure, including supermarkets, hypermarkets, and rapidly growing e-commerce platforms, support premium pricing and consistent availability.
- Supportive government policies, such as organic certification subsidies and infrastructure investments, alongside public campaigns promoting healthy eating, bolster the market. The synergy between public initiatives and private retail investments ensures sustained growth in the organic sector. Looking forward, North America is poised to strengthen its global leadership. Rising demand for traceable, sustainably sourced produce, combined with strong institutional support, positions the region as the epicenter of the organic fruits and vegetables market in 2025 and beyond.
Recent Developments
1. Activz
- Activz, known for its organic superfood powders, has expanded into cold-pressed organic fruit and vegetable juices, emphasizing clean-label, nutrient-dense products. The company recently partnered with Whole Foods and Thrive Market to increase retail distribution. Their new organic spinach and kale powder blends target health-conscious consumers seeking convenient nutrition. Activz also highlights sustainable sourcing, working with regenerative farms to reduce environmental impact.
2. Amy’s Kitchen
- Amy’s Kitchen, a leader in organic frozen meals, launched a new line of organic vegetable bowls and stir-fry kits, featuring non-GMO, farm-fresh ingredients. The company has committed to 100% organic sourcing by 2025 and introduced compostable packaging to reduce waste. A recent collaboration with farmers in California ensures year-round supply chain stability for organic produce.
3. Conagra Brands
- Conagra Brands, through its Earth’s Best Organic line, introduced organic toddler fruit and veggie pouches, responding to rising demand for clean-label baby food. The company also expanded its frozen organic vegetable offerings under the Birds Eye brand, including organic riced cauliflower and zucchini spirals. Conagra is investing in blockchain traceability to enhance transparency in organic sourcing.
4. Danone S.A.
- Danone’s Happy Family Organics launched new plant-based toddler snacks with organic fruits and vegetables, fortified with probiotics. The company also acquired Follow Your Heart, strengthening its plant-based organic portfolio. Danone is working with European organic cooperatives to secure sustainable supply chains.
5. Del Monte Foods, Inc.
- Del Monte expanded its organic canned fruits and vegetables line, including no-salt-added options. The company introduced organic fruit cups in 100% juice, targeting health-focused consumers. A new partnership with Latin American organic farms ensures a year-round avocado and mango supply.
Conclusion
The Organic Fruits and Vegetables Market is a dynamic sector poised for significant growth, driven by consumer demand for healthy, sustainable produce. By fostering job creation, supporting farmers, and promoting eco-friendly practices, the market enhances global economies. Businesses adopting innovative strategies and leveraging consumer trends will thrive, while continued government support ensures a sustainable future, solidifying the sector’s role in shaping a healthier, more environmentally conscious world.
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