North America Overprint Varnish Market Size | CAGR of 9.6%

Overview

The North America overprint varnish market is projected to grow significantly over the coming years, with its value expected to reach approximately USD 669.3 million by 2033, up from USD 267.0 million in 2023. This represents a robust compound annual growth rate (CAGR) of 9.6% from 2023 to 2033. Overprint varnish, a specialized coating applied over printed materials such as labels, packaging, and promotional items, enhances both the appearance and durability of the final product. It is used to deliver a protective layer that improves gloss, resists moisture and abrasion, and prevents fading, while also giving a polished, professional finish.

The market is segmented by type into UV-curable, water-based, and solvent-based variants. In 2023, water-based overprint varnishes emerged as the leading segment, capturing a 50.2% share of the total market. This dominance is primarily due to their environmentally friendly composition, which aligns with increasing regulatory pressure and consumer demand for sustainable and low-VOC (volatile organic compounds) solutions.

In terms of finish, gloss overprint varnishes held the largest market share at 64.0% in 2023. Gloss finishes are preferred for their ability to enhance color vibrancy and deliver a high-shine appearance, making them particularly popular in industries such as advertising, packaging, and consumer electronics where visual impact is crucial.

By substrate, paper and paperboard were the most widely used materials, accounting for 59.8% of the market in 2023. This preference reflects the rising global focus on sustainability, as these materials are more recyclable and eco-friendly compared to plastic or metal alternatives.

Application-wise, packaging was the dominant segment, holding a 54.6% share in 2023. The strong growth of the packaging industry—driven by rising demand across sectors including food and beverages, pharmaceuticals, cosmetics, and consumer goods—has significantly boosted the adoption of overprint varnishes.

Key Takeaways

• The North American overprint varnish market was valued at USD 267.0 million, and from 2024 and 2032, this market is estimated to register a CAGR of 9.6% in 2023.
• The North American overprint varnish market is projected to reach USD 669.3 Million by 2033.
• Among types, water-based held the majority of the revenue share of 50.2% in 2023.
• Among the finish segment, the Gloss varnishes accounted for the majority of the market share with 64.0%.
• Based on substrate, Paper and Paperboard accounted for the largest market share in 2023 with 63.7%.
• By applications, the Packaging industry is anticipated to dominate the market in the coming years.
• Moreover, in 2023, it accounted for the majority of the share of 54.6%.
• The US is expected to hold the largest North American Overprint Varnish Market share with 87.3% of the market share.

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Report Scope

Key Market Segments

By Type

• UV Curable
• Water-based
• Solvent-based

By Finish

• Gloss
• Matte

By Substrate

• Paper and Paperboard
• Plastic
• Metal

By Application

• Packaging
• Food & Beverages
• Pharmaceuticals
• Personal Care & Cosmetics
• Tobacco 
• Others
• Commercial Print
• Labels and Stickers
• Others

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Recent Developments

BASF Coatings is expanding its sustainable product offerings by introducing biomass-balanced products for the automotive refinish coatings market in North America. These products aim to reduce CO₂ emissions and promote a circular economy, aligning with BASF’s strategic roadmap for sustainable development.

DIC Corporation has rolled out a new overprint varnish that delivers the same level of heat resistance as conventional products despite containing no volatile organic compounds (VOCs). This development underscores DIC’s commitment to sustainability and innovation in the overprint varnish market.

Altana AG’s ACTEGA division has been actively expanding its presence in North America. In 2024, ACTEGA announced plans to open a new 238,000 square foot facility in Kings Mountain, North Carolina, which will consolidate four existing facilities. This move aims to enhance production capabilities for overprint varnishes and other specialty coatings.

Allnex GmbH has announced a strategic investment in its East St. Louis, Illinois site, focusing on expanding solvent-borne resin capacity. This expansion is expected to support the growing demand for overprint varnishes and other coating solutions in North America.

Toyo Ink Mfg. Co., Ltd. offers a range of overprint varnishes, including high-gloss, matte, and dull finishes. Their Artience Co. line is known for delivering unmatched print characteristics and visual impact, catering to various commercial printing needs.

INX International Ink Co. manufactures its own aqueous, UV, and specialty coatings, including overprint varnishes. Their high-performance coatings are formulated to work seamlessly with printing inks for commercial, packaging, and digital print applications.

Michelman, Inc. provides DigiGuard® aqueous and UV curable overprint varnishes designed to protect and enhance the appearance of printed materials. Their products are available in various grades for commercial print jobs, form, fill and seal packaging, and food contact applications.

Van Son Ink Corporation offers a variety of overprint varnishes, including ultra gloss, high gloss, matte, and satin finishes. Their products are designed to provide superior print quality and durability, catering to different printing requirements.

Hubergroup provides a range of overprint varnishes for various printing applications. Their products are formulated to offer excellent protection and enhancement of printed materials, meeting the needs of the packaging and commercial printing sectors.

Key Players Analysis

• BASF SE
• DIC Corporation
• Altana AG
• Allnex GMBH
• Toyo Ink Mfg. Co., Ltd.
• INX International Ink Co.
• Michelman, Inc.
• Van Son Ink Corporation
• Hubergroup
• Advancion Corporation
• Kor-Chem, Inc.
• Other Key Players

Conclusion

In conclusion, the North American overprint varnish market is on an upward trajectory, fueled by environmental considerations, technological advancements, and the ever-growing demand for premium packaging solutions. Stakeholders in the printing and packaging industries should focus on sustainable practices and innovative formulations to capitalize on the emerging opportunities within this dynamic market.

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