Table of Contents
Overview
New York, NY – July 31, 2025 – The Global Jellies and Gummies Market is projected to grow from USD 35.4 billion in 2024 to USD 53.9 billion by 2034, achieving a CAGR of 4.3% from 2025 to 2034. North America, holding a 47.10% market share, was valued at USD 16.6 billion in 2024.
Jellies and gummies are soft, chewy confections made from gelatin or pectin, blended with sugar, flavorings, and colorings. Popular across all age groups for their diverse flavors, shapes, and textures, these treats have evolved to include plant-based options to meet vegetarian and vegan demands. Beyond casual snacks, they serve functional roles, such as vitamin-fortified or CBD-infused variants.
The jellies and gummies market encompasses global trade and consumption across confectionery, functional foods, and health supplements. Growth is fueled by demand for convenient, portable snacks, particularly among younger consumers, alongside urbanization and busy lifestyles. The rise of organized retail and e-commerce has further boosted product accessibility in developing regions.
Functional confectionery, like gummies enriched with vitamins, minerals, or herbal extracts, is gaining traction as a palatable alternative to pills, especially for children and seniors. Industry developments include Fieldwork’s £1.1 million grant for its BerryBot initiative, as reported by Farm Automation Today, and a $1 billion valuation for a berry-focused startup backed by Ray Dalio’s family office.
Key Takeaways
- The Global Jellies and Gummies Market is expected to be worth around USD 53.9 billion by 2034, up from USD 35.4 billion in 2024, and grow at a CAGR of 4.3% from 2025 to 2034.
- Traditional jellies and gummies dominate the market, accounting for 69.2% due to nostalgic consumer preferences.
- Berries remain the most preferred flavor in the jellies and gummies market, capturing 26.6% share.
- Store-based channels lead the market, with an 81.3% share driven by impulse buying and visibility.
- North America’s strong consumption trends contributed to USD 16.6 billion and a 47.10% share.
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Report Scope
| Market Value (2024) | USD 35.4 Billion |
| Forecast Revenue (2034) | USD 53.9 Billion |
| CAGR (2025-2034) | 4.3% |
| Segments Covered | By Type (Functional, Traditional), By Flavor (Grapefruit, Cherry, Peach, Berries, Apple, Others), By Distribution Channel (Store Based, Non-Store Based) |
| Competitive Landscape | HARIBO GmbH & Co. KG, THE HERSHEY COMPANY, Mondelez International, Nestlé S.A., Ferrara Candy Company, Mars, Incorporated, Jelly Belly Candy Company, Perfetti Van Melle, Meiji Holdings Co., Ltd., Cloetta AB |
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Key Market Segments
By Type Analysis
Traditional jellies and gummies led the market in 2024, capturing a 69.2% share. Their dominance stems from widespread consumer preference for classic gelatin-based confections, favored for their nostalgic flavors, diverse shapes, and familiar textures across all age groups and regions. Available widely in supermarkets, convenience stores, and local retailers, traditional variants remain a go-to for affordable indulgence, especially among price-sensitive consumers. Seasonal and limited-edition offerings further sustain consumer interest and drive repeat purchases.
By Flavor Analysis
In 2024, berry flavors held a leading 26.6% share in the jellies and gummies market. Popular flavors like strawberry, raspberry, blueberry, and mixed berries appeal to diverse tastes with their sweet-tangy balance, resonating across age groups. Their prominence in both traditional and innovative product lines ensures familiarity while fostering innovation. Berries’ perceived health benefits, tied to antioxidants, enhance their appeal even in indulgent formats.
By Distribution Channel Analysis
Store-based retail commanded an 81.3% share of the jellies and gummies market in 2024, driven by consumer reliance on supermarkets, hypermarkets, convenience stores, and specialty candy shops. In-store experiences, vibrant displays, and instant product availability fuel impulse purchases, while high foot traffic in urban areas amplifies sales.
Promotions like discounts, sampling, and seasonal offers enhance visibility and encourage bulk buying. Physical stores enable direct brand engagement and product comparison, fostering trust. Despite e-commerce growth, store-based channels remain the primary purchase point, propelled by convenience and established buying habits.
Regional Analysis
North America led the global jellies and gummies market in 2024 with a 47.1% share, valued at USD 16.6 billion, driven by robust demand, extensive retail networks, and high per capita consumption in the U.S. and Canada. Both traditional and functional gummies support consistent sales.
Europe maintains a strong market with innovation tailored to local preferences, while Asia Pacific sees rising demand due to growing incomes and evolving snacking trends in countries like China and India. Latin America grows steadily with urbanization, and the Middle East & Africa show modest progress, mainly in urban centers. Global interest in fruit-based and health-focused gummies rises, but North America retains its leadership in value and volume.
Top Use Cases
- Snacking for All Ages: Jellies and gummies are popular snacks for kids, teens, and adults due to their chewy texture and fun shapes. They’re easy to carry and eat on the go, making them a convenient choice for busy lifestyles or quick treats during breaks.
- Functional Health Supplements: Gummies infused with vitamins, minerals, or probiotics offer a tasty way to consume health supplements. They appeal to people who dislike swallowing pills, especially children and seniors, driving demand for health-focused products in the market.
- Vegan and Sugar-Free Options: With growing vegan and health-conscious trends, manufacturers offer plant-based and sugar-free jellies and gummies. These cater to consumers seeking ethical or low-calorie treats, expanding the market to include diverse dietary preferences.
- Dessert and Beverage Toppings: Jellies and gummies are used as toppings for cakes, ice creams, and cocktails. Their vibrant colors and flavors enhance visual appeal and taste, making them popular in cafes and home dessert recipes.
- Seasonal and Festive Gifting: Jellies and gummies are often packaged as gifts during holidays like Halloween or Christmas. Their colorful, themed shapes and flavors make them attractive for festive celebrations, boosting sales during peak seasons.
Recent Developments
1. HARIBO GmbH & Co. KG
- HARIBO, the iconic gummy brand, recently launched “HARIBO Balla Stixx” in Europe, a chewy, fruity candy with a playful straw shape. They also introduced sugar-free variants to cater to health-conscious consumers. Additionally, HARIBO expanded its sustainability efforts by committing to 100% recyclable packaging. The company continues to innovate with limited-edition flavors and collaborations.
2. THE HERSHEY COMPANY
- Hershey has been expanding its gummy portfolio, launching “Jolly Rancher Gummies” in new tropical and sour flavors. They also introduced “Ice Breakers Cubes”, a gum-gummy hybrid. Hershey focuses on clean-label ingredients, reducing artificial flavors in its gummy products. The company is investing in e-commerce growth to meet rising demand for online candy purchases.
3. Mondelez International
- Mondelez, under its Sour Patch Kids and Starburst brands, launched “Sour Patch Kids Soft & Chewy Ropes” and “Starburst Minis” gummies. The company is emphasizing portion-controlled packaging and plant-based gummies to align with health trends. Mondelez also invested in AI-driven supply chain optimization to improve production efficiency.
4. Nestlé S.A.
- Nestlé has been innovating in functional gummies, launching “Vitamins & Supplements” under the Garden of Life brand. They also introduced sugar-free gummy bears in select markets. Nestlé is shifting toward sustainable sourcing for gelatin and other ingredients. Their focus remains on health-oriented confectionery amid rising demand for better-for-you snacks.
5. Ferrara Candy Company
- Ferrara, known for Trolli and Black Forest gummies, recently launched “Trolli Sour Brite Crawlers Slime” with a unique texture. They also expanded organic and non-GMO gummy options. Ferrara is investing in automated manufacturing to boost production capacity and meet growing demand for innovative textures and flavors.
Conclusion
The Jellies and Gummies Market thrives due to its versatility, appealing to diverse consumer needs from convenient snacking to health-focused supplements. Innovations like vegan, sugar-free, and functional variants, alongside creative uses in desserts and gifting, drive growth. With strong demand across age groups and regions, the market is set to expand, fueled by evolving consumer preferences and product innovation.
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