Infant Nutrition Market Reflects Economic Effects of Tariff

Overview

New York, NY – May 19, 2025 – The Global Infant Nutrition Market is growing fast, driven by rising demand for healthy and safe baby food products. In 2024, the market was valued at USD 52.3 billion and is expected to reach USD 99.1 billion by 2034, growing at a 6.6% CAGR.

Infant Milk leads the Infant Nutrition Market, capturing a 43.8% share in 2024. Its dominance stems from its critical role as a breast milk substitute or supplement, meeting the nutritional needs of infants in their first six months. Solid forms dominate the Infant Nutrition Market with a 76.1% share in 2024, driven by their long shelf life, cost-effectiveness, and ease of storage compared to liquid alternatives.

Standard Nutrition commands a 62.5% share of the Infant Nutrition Market in 2024, reflecting its role as the primary choice for healthy infants’ general dietary needs. Hypermarkets and supermarkets hold a 43.2% share of the Infant Nutrition Market’s distribution channels in 2024, fueled by their role as trusted retail hubs.

US Tariff Impact on Market

Over 70% of U.S. baby gear is manufactured in China due to established factory ties meeting strict safety standards, per the Juvenile Products Manufacturers Association (JPMA). New tariffs, averaging 129% on infant furniture, 113% on toys, and 41% on infant clothing, are driving up costs. The JPMA expects 30% price markups. Inflation has already increased grocery prices by 28%, daycare by 23%, and baby food/formula by 10% over five years.

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Ames, a sensory swing maker, raised prices from USD 89 to USD 99 and paused orders as tariffs hit 145%. Manufacturing in the U.S. would quadruple costs, making a USD 30 swing cost USD 120, unaffordable at USD 200 retail. Newell Brands (Baby Jogger, Graco) raised stroller, car seat, and play yard prices by 20% to offset tariffs. Learning Resources faces a tariff bill rising from USD 2.3 million to USD 100 million due to a 145% tax on Chinese toys, ending prior duty-free exemptions.

Key Takeaways

• Global Infant Nutrition Market is expected to be worth around USD 99.1 billion by 2034, up from USD 52.3 billion in 2024, and grow at a CAGR of 6.6% from 2025 to 2034.
• In 2024, Infant Milk dominated the Infant Nutrition Market, accounting for a 43.8% product share.
• Solid form led consumption preferences in the market, capturing 76.1% of the total product demand.
• Standard Nutrition remained the top nutritional requirement, holding a dominant market share of 62.5% globally.
• Hypermarkets and Supermarkets contributed 43.2% to overall sales, becoming the leading distribution channel in 2024.
• Infant nutrition demand in North America hit USD 22.3 billion, capturing a 42.8% share.

Report Scope

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Key Market Segments

By Product Type Analysis

• Infant Milk leads the Infant Nutrition Market, capturing a 43.8% share in 2024. Its dominance stems from its critical role as a breast milk substitute or supplement, meeting the nutritional needs of infants in their first six months.
• Rising awareness of early childhood nutrition’s long-term health benefits drives demand across developed and emerging markets. Urbanization and dual-income households further boost preference for convenient, nutrient-rich infant milk formulas. Stringent regulatory standards on infant dietary safety enhance consumer trust, solidifying this category’s market position.

By Form Analysis

• Solid forms dominate the Infant Nutrition Market with a 76.1% share in 2024, driven by their long shelf life, cost-effectiveness, and ease of storage compared to liquid alternatives. Powdered infant milk and cereals are favored for their portability and flexible preparation, catering to both urban and rural consumers.
• Solid forms align with infants’ dietary transitions from milk to semi-solid foods. Extensive retail availability, especially in hypermarkets and supermarkets, coupled with robust nutritional labeling and safety standards, reinforces consumer confidence in this format.

By Nutritional Requirement Analysis

• Standard Nutrition commands a 62.5% share of the Infant Nutrition Market in 2024, reflecting its role as the primary choice for healthy infants’ general dietary needs. These formulas deliver balanced nutrients to support normal growth, making them widely adopted by parents seeking reliable, cost-effective options. Compliance with global food safety regulations and broad availability across online and offline channels, particularly in hypermarkets and supermarkets, drive their market dominance.

By Distribution Channel Analysis

• Hypermarkets and supermarkets hold a 43.2% share of the Infant Nutrition Market’s distribution channels in 2024, fueled by their role as trusted retail hubs. Consumers value the ability to inspect product labels, compare brands, and make immediate purchases.
• These outlets offer extensive product ranges, promotional deals, and bulk buying options, appealing to families with ongoing infant nutrition needs. In-store guidance and loyalty programs further enhance their appeal, particularly for new parents navigating early purchasing decisions.

Regional Analysis

• North America led the global Infant Nutrition Market in 2024, capturing a 42.8% share valued at USD 22.3 billion. This dominance is fueled by heightened awareness of infant health, access to premium nutrition products, and a robust retail network. Europe maintained steady demand, driven by growing parental focus on early nutrition and the rising popularity of scientifically developed infant foods.
• The Asia Pacific, despite a smaller value share, holds significant growth potential due to its large infant population and shifting dietary trends. The Middle East & Africa and Latin America accounted for smaller market shares, constrained by income disparities and limited product availability. However, ongoing urbanization and expanding retail channels are steadily enhancing market penetration in these regions.

Top Use Cases

• Convenience for Working Parents: Infant nutrition products like ready-to-feed formulas and pre-packaged baby foods save time for busy working mothers. With more women in the workforce, these products offer quick, nutritious solutions, ensuring infants get balanced meals without the hassle of home preparation, especially in urban areas with fast-paced lifestyles.
• Support for Non-Breastfeeding Mothers: Infant formulas act as a reliable substitute for mothers unable to breastfeed due to medical or personal reasons. These products mimic breast milk’s nutrients, supporting healthy growth and development, and are vital for ensuring infants receive essential vitamins, proteins, and fats during the critical first year.
• Nutrition for Preterm Infants: Specialized formulas cater to preterm or low-birth-weight babies, providing high-calorie, nutrient-rich diets to support rapid growth. These products are crucial in neonatal care, helping reduce mortality risks and addressing specific needs like digestive challenges, ensuring fragile infants thrive.
• Organic and Natural Product Demand: Parents increasingly choose organic infant foods free from synthetic additives, driven by health awareness. These products, including organic formulas and purees, appeal to those seeking clean-label options, boosting market growth as consumers prioritize natural ingredients for their babies’ long-term health.
• Allergy and Sensitivity Solutions: Hypoallergenic and lactose-free formulas address food allergies or intolerances in infants, such as cow’s milk protein sensitivity. These specialized products ensure safe, tailored nutrition, reducing discomfort and supporting healthy development, meeting the rising demand for customized dietary solutions.

Recent Developments

1. Abbott Laboratories

• Abbott launched Similac 360 Total Care, an infant formula with 5 HMOs (human milk oligosaccharides) to support immune and gut health. They also expanded their specialty formulas for allergies and digestive issues. Abbott continues investing in clinical research to improve infant nutrition.

2. Arla Foods amba

• Arla introduced organic baby milk powder under its Arla Baby&Me brand, focusing on EU organic standards. They also partnered with Chinese distributors to expand in Asia. Arla emphasizes sustainable dairy farming for infant nutrition products.

3. Ausnutria Dairy Corporation Ltd.

• Ausnutria launched Goat milk-based infant formula with prebiotics and probiotics for better digestion. They expanded production in the Netherlands to meet global demand. The company is also enhancing e-commerce sales in China and Southeast Asia.

4. Beingmate Baby & Child Food Co. Ltd.

• Beingmate introduced new infant formula blends with DHA, ARA, and nucleotides for brain development. They partnered with Alibaba to boost online sales in China. Beingmate also focuses on traceability to ensure product safety.

5. China Mengniu Dairy Company Limited

• Mengniu expanded its infant formula segment with high-protein, lactose-free options. They acquired Burra Foods (Australia) to improve supply chain quality. Mengniu also invests in R&D for functional baby foods.

Conclusion

The Infant Nutrition Market thrives on growing parental awareness, demand for convenient and specialized products, and robust retail channels. With rising focus on health, organic options, and e-commerce accessibility, the market is poised for steady growth. Innovations in fortified formulas and regional expansion in Asia Pacific and emerging markets will further drive its global potential.

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