Herbal Supplements Market Sales to Top USD 166.2 Billion by 2034 | CAGR of 7.2%

Updated · Apr 1, 2025

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Table of Contents

Introduction
Key Takeaways
Herbal Supplements Statistics
Emerging Trends
Use Cases
Major Challenges
Market Growth Opportunities
Key Players Analysis
Conclusion

Introduction

The global herbal supplements market is poised for substantial growth, projected to escalate from USD 82.9 billion in 2024 to around USD 166.2 billion by 2034, with a steady CAGR of 7.2% during the forecast period. This growth trajectory is bolstered by an increasing consumer preference for natural and preventive healthcare solutions, heightened by the pandemic’s lasting impact on health consciousness. Herbal supplements are particularly favored for their perceived safety, efficacy, and minimal side effects compared to synthetic drugs.

Several factors contribute to this market’s expansion, including advancements in supplement technologies that enhance product effectiveness and bioavailability. Notably, the demand for tablets is increasing due to their convenience, precise dosages, and portability, making them a popular choice among consumers.

However, the market faces challenges such as stringent regulatory scenarios that affect product approval and market entry. Despite these hurdles, the industry sees significant investments in R&D, leading to innovative product launches that cater to diverse consumer needs, such as clean-label, plant-based products.

Recent developments indicate a shift towards personalized nutrition, which has spurred the introduction of novel product formats like gummies and effervescent tablets, appealing to a broader audience. This trend is supported by a growing body of research that underscores the health benefits of key ingredients like moringa, turmeric, and ginseng, known for their comprehensive wellness benefits.

For instance, in 2024, HerbalHealth Inc. acquired Nature’s Nourishment for $300 million, consolidating its position in the market and broadening its natural health offerings. Similarly, Botanical Wellness merged with HerbalCare Solutions, forming a strategic partnership with combined annual revenues projected to exceed $500 million.

Key Takeaways

Herbal supplements market size is expected to be worth around USD 166.2 billion by 2034, from USD 82.9 Bn in 2024, growing at a CAGR of 7.2%
In global herbal supplements market, capsules & tablets held key form of herbal supplements with market share 44.6% in 2024.
By product type, the single-herb segment dominated the global market share of 52.6% in 2024.
Among the ingredients, the elder berry held a significant revenue share of 18.9%.
Based on distribution channel, the pharmacies channel dominated the global herbal supplements market with market share of 38.9% in 2024.
By end-user, the adults segment has dominated the market in 2024 with 46.7% market share.
In 2024, North America dominated the market with the highest revenue share of 46.2%.

Herbal Supplements Statistics

Power Factor Improvement Incentives: Improving the power factor from 0.96 to 0.99 can result in a 0.75% reduction in electricity bills for industrial units.
Cost of APFC Installation: The implementation cost for installing an APFC panel is approximately ₹23,625, with a simple payback period, making it a financially viable investment for businesses.
Regulatory Requirements: In Rajasthan, consumers are required to maintain a power factor not less than 0.90. Failure to comply results in a surcharge of 0.1% of energy charges for every 0.01 drop below 0.90.
Capacitor Sizing for Power Factor Correction: To improve power factor from 0.96 to 0.99 in a 550 kW load, an additional 83 kVAR of capacitors is required.
Reduction in Maximum Demand: Improving power factor decreases the apparent power demand (kVA). For example, enhancing power factor from 0.85 to 0.95 in a system with a 1500 kVA demand can reduce the demand by 158 kVA.
Energy Losses Due to Low Power Factor: A study highlighted that operating at a power factor of 0.8 instead of the designed 0.9 can lead to unserved energy of approximately 21.6 billion units (BU) annually in India, valued at ₹5,400 crore.
Government Funding for Power Quality Improvement: An estimated investment of ₹24,840 crore is projected for power quality enhancement in industrial, domestic, and commercial sectors, emphasizing the significance of APFCs and related technologies.
Cost of Power Conditioning Devices: The expenditure for power conditioning devices, including APFCs, is approximately ₹10,000 per ampere. For a 500 kVA distribution transformer, the investment is around ₹8.4 lakh, equating to ₹2,100 per kW of connected load.
In USA, 38% of the population use herbal medicines.
Soner et al. found that 48.8% of people use herbal medicine in Turkey.
There were 55 male (25.4%) and 162 female (74.6%) patients.
Among those herbal medicine users, 68.3% thought that herbal medicines had a good effect, 11.1% had a minor effect, and 20.6% had no effect on their medical conditions.
In Germany, about 600 to 700 plant based medicines are available and are prescribed by some 70% of German physicians.
For example, one study found that 90% of people with arthritic use alternative therapies, such as herbal medicine.
The World Health Organization estimates that 80% of the world’s population, or about 4 billion people currently use herbal medicine for some of their health care
In one recent study of Chinese herbal supplements, 25% contained other contaminating substances such as pesticides.
In the past 10 years, the use of high dose vitamins has grown over 130% and the use of herbal supplements has grown over 380%.
Saw palmetto extracts are approximately 90% fatty acids and are rich in saturated
A daily dose of 0.5g to 1.5g of allicin significantly reduced HbA1c levels in Type 2 diabetics within 12 weeks.
In a Spanish study, 20% of patients reported taking an herbal supplement in addition to prescription drugs.
A John Hopkins study revealed that 20% of patients reported using one or more herbal supplements, with 30% of patients reporting using an herbal supplement for the same condition they were using a prescription medication to treat.
70% believed the FDA tests herbal supplements, and 60% thought they regulated them.

➤ 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐑𝐞𝐪𝐮𝐞𝐬𝐭: 𝐔𝐧𝐥𝐨𝐜𝐤 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: https://market.us/report/global-herbal-supplements-market/free-sample/

Emerging Trends

Rising Popularity of Functional Mushrooms: Functional mushrooms, such as lion’s mane, reishi, and chaga, are gaining traction for their potential cognitive and immune-boosting benefits. Lion’s mane, in particular, has seen an 8% increase in supplement launches over the past two years, appearing in 15% of new products targeting brain and mood health.
Emphasis on Gut Health: Gut health remains a focal point for consumers, with many seeking supplements to address digestive issues. In the U.S., 76% of adults take some type of nutritional supplement regularly, with digestive/gut health being a growing concern.
Integration of Technology in Supplement Consumption: The adoption of wearable technology and artificial intelligence is influencing supplement consumption patterns. A survey of 2,000 Americans indicated a rising interest in integrating these technologies to monitor and enhance health outcomes.
Increased Focus on Women’s Health: There is a growing emphasis on supplements targeting women’s health concerns, including hormonal balance and menopause support. The global menopausal market, for example, is substantial, with estimates suggesting it could reach $27.63 billion by 2033.

Use Cases

General Health Maintenance: A significant portion of the global population incorporates herbal supplements into their daily routines to promote overall health and well-being. The World Health Organization estimates that up to 80% of people worldwide rely on herbal medicines for some aspect of primary healthcare.
Management of Chronic Conditions: Individuals with chronic ailments often turn to herbal supplements as complementary therapies. For instance, in the United States, nearly one in five adults report using herbal products.
Cognitive Enhancement: Herbal supplements like Ginkgo biloba and Ginseng are popularly used for their potential cognitive benefits. These supplements are believed to improve memory and mental clarity, although scientific evidence varies regarding their efficacy.
Digestive Health: Herbs such as ginger are widely used to alleviate digestive issues, including nausea and indigestion. Ginger contains compounds with antioxidant and anti-inflammatory properties, contributing to its effectiveness in soothing stomach discomfort.
Immune System Support: Certain herbal supplements are consumed to bolster the immune system. For example, Echinacea is commonly used with the intent to reduce the duration and severity of colds, although research findings on its effectiveness are mixed.
Mental Health and Stress Relief: Adaptogenic herbs like Ashwagandha are utilized to help the body manage stress and improve mental health. Studies suggest that Ashwagandha may reduce stress and anxiety levels, contributing to overall mental well-being.
Anti-Inflammatory and Pain Relief: Herbal supplements such as turmeric, which contains curcumin, are used for their anti-inflammatory properties to alleviate pain associated with conditions like arthritis. Research indicates that curcumin exhibits strong anti-inflammatory and antioxidant activities, making it beneficial for such conditions.

Major Challenges

Regulatory Inconsistencies: The regulatory landscape for herbal supplements varies widely across countries, leading to inconsistencies in product approval and oversight. In the United States, for instance, the Food and Drug Administration (FDA) regulates dietary supplements under a different set of regulations than those covering conventional foods and drug products. This can result in products entering the market without rigorous evaluation for safety and efficacy. Similarly, in New Zealand, alternative medicine products are classified as food products, leading to a lack of specific regulations and safety standards for these supplements.
Quality Control and Product Adulteration: Ensuring the integrity of herbal supplements is a significant concern. Studies have revealed instances of contamination and mislabeling. For example, a study found that nearly 60% of herbal products surveyed had ingredients that did not match their labels, raising concerns about product authenticity and safety. Additionally, between 2007 and 2016, 776 dietary supplements were identified to contain unlisted pharmaceutical drugs, posing serious health risks to consumers.
Safety Concerns and Adverse Effects: Herbal supplements can cause adverse effects, including severe health issues such as liver damage. Recent research indicates an increase in drug-induced liver injury in the U.S., potentially linked to certain botanical supplements like turmeric, ashwagandha, and green tea extract. Nearly 5% of American adults may consume these supplements, highlighting the need for caution and consultation with healthcare providers before use.
Scientific Validation and Efficacy: Many herbal supplements lack robust scientific evidence supporting their health benefit claims. For instance, in 2015, the Australian Government’s Department of Health reviewed alternative therapies, including herbalism, and found no clear evidence of effectiveness. This absence of conclusive research undermines consumer confidence and poses challenges for healthcare professionals in recommending these products.
Environmental and Sustainability Issues: The sourcing of medicinal plants raises concerns about sustainability and environmental impact. Overharvesting can lead to the depletion of plant species and loss of biodiversity. For example, Eurycoma longifolia, commonly known as Tongkat Ali, faces threats due to overharvesting, prompting regulatory measures to restrict its trade and encourage sustainable practices.

➤ 𝐁𝐮𝐲 𝐍𝐨𝐰 𝐭𝐡𝐢𝐬 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐑𝐞𝐩𝐨𝐫𝐭 𝐭𝐨 𝐆𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: https://market.us/purchase-report/?report_id=144472

Market Growth Opportunities

Growing Awareness of Preventive Healthcare: There is a heightened emphasis on preventive healthcare, with individuals proactively seeking supplements to maintain health and prevent illnesses. In the United States, for example, 52% of Americans reported following a diet or eating pattern in 2022, reflecting a significant increase in health-conscious behavior.
Expansion into Emerging Markets: Emerging economies present substantial opportunities for market growth due to increasing disposable incomes and growing health awareness. The Asia-Pacific region, in particular, is expected to experience the highest CAGR during the forecast period, driven by consumer reliance on the safety and efficacy of herbal products.
Innovation in Product Formulations: Developing new formulations, such as capsules, tablets, powders, and liquids, caters to diverse consumer preferences and enhances market reach. Capsules and tablets currently dominate the market, accounting for a significant share due to their convenience and ease of consumption.
Integration with Personalized Nutrition: The trend toward personalized nutrition offers opportunities for tailored herbal supplement solutions. By leveraging consumer data and technological advancements, companies can develop products that address individual health needs, thereby increasing consumer engagement and loyalty.
Online Retail Expansion: The proliferation of e-commerce platforms has made herbal supplements more accessible to a broader audience. Online retail channels offer convenience and a wide range of product options, contributing to increased sales and market penetration.

Key Players Analysis

In 2023, Nestlé S.A. expanded its presence in the herbal supplements sector through its subsidiary, Nestlé Health Science, by acquiring brands like Nature’s Bounty®, known for multivitamins and herbal products. Additionally, Nestlé introduced the Goodnes range to support healthy aging, reflecting its commitment to nutritional science and personalized healthcare solutions.
Nestlé

Abbott Laboratories focuses on science-based nutrition products across all life stages. While not primarily centered on herbal supplements, Abbott offers products like Ensure® and Glucerna® that incorporate plant-based ingredients to support overall health.

In 2024, Archer Daniels Midland Company (ADM) enhanced its role in the herbal supplements sector by becoming the exclusive distributor for Asahi Group’s postbiotic, Lactobacillus gasseri CP2305, known for supporting stress, mood, and sleep. Additionally, ADM introduced sugar-free gummy supplements featuring postbiotic digestive support and vitamins A, C, and E, addressing the growing consumer demand for functional and convenient health products.

In 2023, NOW Foods continued to lead in the herbal supplements market by offering a diverse range of products, including the “Special Two” multivitamin with green superfoods and herbal extracts, and the “Prostate Health” supplement featuring saw palmetto and beta-sitosterol. These formulations underscore NOW Foods’ commitment to providing natural, high-quality supplements that support various aspects of health and wellness.

In 2023, Talya Herbal, based in Turkey, strengthened its position in the herbal supplements market by offering a diverse range of natural wellness products derived from medicinal plants and essential oils. The company introduced new items such as Bromelain, sourced from pineapple extract, aimed at promoting digestive health and overall balance. Additionally, Talya Herbal showcased its product line at Beauty Istanbul 2023, emphasizing its commitment to sustainability and innovation in plant-based health solutions.

In the first quarter of 2023, Herbalife International of America, Inc. expanded its herbal supplements portfolio by launching 106 new product SKUs across 95 global markets. These introductions included formulations like the Active Mind Complex, featuring spearmint extract to support cognitive function, and new flavors of their flagship Formula 1 Meal Replacement Shake. This initiative reflects Herbalife’s dedication to meeting diverse consumer health needs and strengthening its presence in the herbal supplements sector.

In 2024, Glanbia plc expanded its presence in the herbal supplements sector by acquiring Flavor Producers, a leading provider of natural, organic, and plant-based flavors and extracts. This strategic move enhances Glanbia’s capability to develop innovative herbal and plant-based nutritional products, aligning with the growing consumer demand for natural health solutions.

In 2023, Jarrow Formulas, Inc. expanded its herbal supplements portfolio by introducing new products such as the Fem-Dophilus Advanced Women’s Probiotic, which combines probiotic strains with herbal ingredients to support women’s health. Additionally, the company launched a line of Mushrooms & Adaptogens supplements, featuring herbal components aimed at enhancing vitality and immune support. These developments underscore Jarrow Formulas’ commitment to integrating herbal ingredients into their scientifically formulated products to meet consumer demand for natural health solutions.

In 2024, Blackmores, Australia’s leading natural health company, collaborated with Kirin Holdings to launch a product containing Kirin’s unique LC-Plasma, marking Blackmores’ entry into the Taiwanese market with this innovative offering. This joint development reflects Blackmores’ strategy to expand its herbal supplement offerings and presence in the Asia-Pacific region.

In 2023, Arizona Natural Products maintained its position in the herbal supplements market by offering products like Chaparral (Larrea Tridentata) 500 mg capsules, known for their antioxidant properties due to NDGA (nordihydroguaiaretic acid). Customers have reported effectiveness in reducing inflammation and combating viruses.

In 2024, Ancient GreenFields Pvt. Ltd. (AGF India) continued to advance global health and well-being by providing a variety of organic herbs, supplements, and superfoods. Their soil-to-shelf traceable manufacturing approach ensures that ingredients preserve their freshness, nutritional vigor, and bioactive constituents.

In 2024, Gaia Herbs, a leader in organic herbal supplements, introduced Lion’s Mane Mushroom Gummies, designed to support brain and neurological health. This product reflects the company’s commitment to providing innovative, plant-based solutions for cognitive well-being.

In 2024, NaturaLife Asia Co., Ltd., a South Korean distributor of herbal food supplements, sports nutrition, and homeopathic medicines, continued to expand its product offerings. The company provides comprehensive product lists for both medicine and health supplements, demonstrating its commitment to promoting health and wellness in the Asian market.

Conclusion

The herbal supplements market is experiencing significant growth, driven by increasing consumer awareness of natural health products and a shift towards preventive healthcare. This expansion is fueled by factors such as a growing preference for natural and organic products, advancements in research and development, and the influence of traditional medicine systems. However, challenges like regulatory inconsistencies and quality control issues persist, necessitating collaborative efforts to ensure product safety and efficacy. Overall, the market presents substantial opportunities for growth, innovation, and consumer education in the coming years.