Herb Infused Water Market Growth at 9.9% CAGR Until 2034

Overview

New York, NY – July 31, 2025 – The Global Herb-Infused Water Market is projected to reach USD 49.6 billion by 2034, up from USD 19.3 billion in 2024, with a CAGR of 9.9% over the forecast period (2025–2034). In 2024, North America led the market, holding a 41.9% share and generating USD 8.0 billion in revenue.

Herb-infused water concentrates are gaining traction in India’s health and wellness beverage sector. These concentrates, made from herbs such as mint, basil, chamomile, and rosemary, provide a convenient, low-calorie alternative to sugary drinks. A few drops added to water deliver health benefits like improved digestion, enhanced immunity, and stress relief, without the preservatives or calories found in many commercial beverages.

Rising health consciousness and a preference for low-sugar options are key factors driving demand, aligning with the “better-for-you” beverage trend. The functional benefits of herb-infused water, including digestive support, detoxification, and cognitive enhancement, further boost its appeal. According to the U.S. National Institute of Food and Agriculture (NIFA), demand for culinary herbs is growing at up to 10% annually, with U.S. production centered in California, Hawaii, and Florida, and imports exceeding USD 294 million per year. Limited supply supports premium pricing and innovation in concentrate formats.

Public-sector investments in water infrastructure indirectly support the functional beverage market by ensuring access to quality water. Over the past decade, India has invested USD 240–250 billion in its water sector, focusing on dam rehabilitation, groundwater restoration, and sanitation. World Bank–funded rural water supply programs, totaling USD 3.4 billion, have provided safe drinking water to approximately 36 million people across 40,000 villages, creating a reliable foundation for beverage production.

Additionally, the Indian government’s health and wellness initiatives, such as the Pradhan Mantri Bharatiya Janaushadhi Pariyojana, promote access to affordable herbal products. As of 2024, over 10,000 Janaushadhi stores operate nationwide, with plans for further expansion, encouraging the adoption of herbal-based beverages.

Key Takeaways

• Herb Infused Water Market size is expected to be worth around USD 49.6 Billion by 2034, from USD 19.3 Billion in 2024, growing at a CAGR of 9.9%.
• Conventional held a dominant market position, capturing more than 78.2% share in the herb-infused water market.
• Glass Bottles held a dominant market position, capturing more than a 49.3% share in the herb-infused water market.
• Mint held a dominant market position, capturing more than a 31.1% share of the herb-infused water.
• Hypermarkets/Supermarkets held a dominant market position, capturing more than a 39.4% share in the distribution of herb-infused water.
• North America emerged as the leading region in the herb-infused water market, commanding a 41.9% share, equivalent to approximately USD 8.0 billion.

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Report Scope

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Key Market Segments

By Nature Analysis

Conventional herb-infused water led the market in 2024, securing a 78.2% share. Its dominance is driven by widespread availability, cost-effectiveness, and consumer preference for familiar, non-organic options. Major beverage companies leverage conventional herbs to meet high production demands, supported by a reliable supply chain that ensures consistent quality and scalability. While organic variants gain traction in niche health segments, conventional products maintain their lead due to affordability and broad market reach.

By Packaging Analysis

Glass bottles captured a 49.3% share of the herb-infused water market in 2024, driven by their premium appeal and association with purity and sustainability. Health-conscious consumers favor glass for its eco-friendly profile and ability to enhance product visibility, making it a top choice for high-end and functional water brands in cafes, organic stores, and wellness outlets. Plastic and other materials cater to convenience-driven segments, but glass remains the preferred packaging for premium offerings.

By Herb Type Analysis

Mint dominated the herb-infused water market in 2024 with a 31.1% share, owing to its refreshing flavor, cultural popularity, and perceived digestive benefits. Its versatility in blending with other flavors and strong consumer recognition make it a staple in retail and hospitality settings, from supermarkets to spas. Year-round cultivation ensures a stable supply, reinforcing mint’s position as the leading herb in hydration products.

By Distribution Channel Analysis

Hypermarkets and supermarkets held a 39.4% share of herb-infused water sales in 2024, benefiting from high foot traffic, diverse brand offerings, and competitive pricing. These outlets attract consumers with chilled storage, wellness aisles, and in-store promotions, appealing to both impulse buyers and health-conscious shoppers. As herb-infused water becomes a staple in wellness-focused shopping, hypermarkets and supermarkets remain the primary distribution channel.

Regional Analysis

North America led the global herb-infused water market in 2024, accounting for a 41.9% share and USD 8.0 billion in sales. Strong demand for low-calorie, natural beverages drives this dominance, supported by extensive distribution networks across supermarkets, hypermarkets, and convenience stores.

Consumer preference for clean-label products, coupled with innovation in flavored, organic, and functional variants, fuels growth. A robust regulatory framework ensures consumer trust, while a strong e-commerce presence enhances accessibility. Continued growth is expected as brands invest in premium packaging and targeted marketing.

Top Use Cases

• Hydration with Flavor: Herb-infused water offers a tasty alternative to plain water, encouraging better hydration. Herbs like mint or basil add refreshing flavors, making it appealing for those who find water bland. It’s perfect for daily use at home, work, or on the go, promoting consistent water intake without added sugars or calories.
• Health and Wellness: Herb-infused water is marketed as a health drink with benefits like improved digestion and stress relief. Herbs such as ginger or chamomile provide natural properties that support wellness. Consumers seeking clean-label, low-calorie beverages choose these for their nutritional value and functional benefits.
• Detox and Weight Management: Infused with herbs like mint or rosemary, these waters are popular as detox drinks. They help flush toxins and support weight loss by offering a zero-calorie option. Consumers use them to replace sugary drinks, aligning with goals for a healthier lifestyle and better physical appearance.
• Fitness and Energy Boost: Herb-infused water is favored by fitness enthusiasts for its hydrating and energizing qualities. Herbs like lemongrass or thyme provide a natural boost without artificial additives. It’s ideal for gym-goers or active individuals needing refreshing, functional beverages during workouts or recovery.
• Social and Lifestyle Appeal: Herb-infused water is a trendy choice for social settings like cafes or spas. Its premium packaging and natural flavors appeal to millennials and Gen Z. It’s often served at wellness events or gatherings, enhancing its image as a stylish, health-conscious beverage option.

Recent Developments

1. The Coca-Cola Company

• Coca-Cola has expanded its Smartwater brand with “smartwater antioxidant,” which includes herb-infused varieties like blackberry raspberry with mint and cucumber lime with aloe. The product emphasizes hydration with added electrolytes and botanical extracts. Coca-Cola continues to innovate in the flavored water segment to cater to health-conscious consumers.

2. CQ Infused Beverages, LLC

• CQ Infused Beverages focuses on organic, herbal-infused sparkling waters with flavors like lavender lemonade and rosemary blood orange. The brand emphasizes natural ingredients and functional benefits, such as stress relief and digestion support. They have recently expanded distribution to major retailers.

3. Danone SA

• Danone’s Evian brand introduced “evian+,” a fruit and herb-infused sparkling water line, featuring combinations like apple ginger and raspberry sage. The product targets wellness trends with no added sugars or artificial ingredients. Danone emphasizes sustainability with recyclable packaging.

4. Hint Inc.

• Hint has expanded its unsweetened, herb-infused water line with new flavors like watermelon basil and peach ginger. The brand focuses on zero sugar, calories, or artificial sweeteners, appealing to health-conscious consumers. Hint also emphasizes eco-friendly packaging.

5. Nestlé Waters

• Nestlé’s Poland Spring brand launched “Poland Spring Origin” with natural herb-infused flavors like lemon thyme and blackberry sage. The company highlights sustainability and clean-label ingredients. Nestlé continues to innovate in functional waters to meet demand for healthy hydration.

Conclusion

Herb-Infused Water is gaining popularity as a healthy, flavorful beverage that meets diverse consumer needs. Its appeal lies in its natural ingredients, functional benefits, and eco-friendly packaging, driving demand among health-conscious and eco-aware consumers. With growing trends in wellness, sustainability, and innovative flavors, the market is poised for strong growth, offering opportunities for brands to expand through creative formulations and targeted marketing.

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