Table of Contents
Overview
New York, NY – August 12, 2025 – The Global Dried Herbs Market is projected to reach USD 5.3 billion by 2034, rising from USD 3.1 billion in 2024, with an expected CAGR of 5.5% between 2025 and 2034. Europe remains the largest consumer, holding a 42.8% market share.
Dried herbs are harvested plant leaves that are cleaned and dehydrated to preserve their aroma, flavor, and shelf life. They retain essential oils and volatile compounds even after moisture removal, making them a concentrated source of taste and nutrients. Available in whole, crushed, or powdered forms, popular varieties include basil, thyme, oregano, rosemary, and mint. These herbs find widespread use in cooking, teas, and traditional medicine.
The market covers global production, processing, packaging, and distribution for culinary, pharmaceutical, and cosmetic uses. Rising health awareness, interest in plant-based diets, and preference for natural flavorings are key drivers. Supporting this momentum, Ayurvedic beauty brand Just Herbs, owned by Apcos Naturals, secured $1.5 million in a pre-Series A round to expand its herbal portfolio. Similarly, U.S.-based Gaia Herbs raised nearly $5 million to grow its botanical offerings.
Demand is fueled by the versatility of dried herbs in global cuisines and their perceived wellness benefits. Post-pandemic home cooking trends and the food industry’s reliance on herbs for ready-to-eat meals, sauces, and seasoning blends continue to boost consumption. Broader plant-based investments, such as Meati’s $100 million funding and Origin’s planned $10 million raise in Bengaluru, highlight the sector’s growth potential.
Key Takeaways
- The Global Dried Herbs Market is expected to be worth around USD 5.3 billion by 2034, up from USD 3.1 billion in 2024, and is projected to grow at a CAGR of 5.5% from 2025 to 2034.
- In the dried herbs market, basil leads by type, capturing a significant 15.2% of overall consumption.
- Powder form dominates the dried herbs market by product form, accounting for a notable 37.5% share globally.
- Culinary applications drive the dried herbs market strongly, representing the largest segment with a 52.4% usage share.
- Offline distribution channels hold a dominant position in the dried herbs market, securing 81.8% of total sales.
- Strong demand for natural seasonings boosts Europe’s dried herbs market to USD 1.3 billion.
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Report Scope
| Market Value (2024) | USD 3.1 Billion |
| Forecast Revenue (2034) | USD 5.3 Billion |
| CAGR (2025-2034) | 5.5% |
| Segments Covered | By Type (Basil, Oregano, Rosemary, Thyme, Parsley, Mint, Bay leaves, Chives, Coriander/cilantro, Dill, Others), By Product Form (Crushed, Cut, Powder, Whole Leaf), By Application (Aromatherapy, Cosmetic (Hair Care, Skin Care), Culinary, Medicinal, Home Remedies, Others), By Distribution Channel (Offline (Convenience Stores, Pharmacies, Specialty Stores, Supermarkets, Others), Online) |
| Competitive Landscape | Badia Spices, Bergin Fruit and Nut Company, Dried Fruits & Nuts, Euroma, Frontier Coop, Husarich, Kraft Heinz, Kräuter Mix, McCormick & Company, Olam International, Paulig, Pure Spice, Rituals Cosmetics, Savory Spice, Starwest Botanicals |
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Key Market Segments
By Type Analysis
In 2024, Basil led the By Type segment of the global dried herbs market with a 15.2% share. Its dominance stems from its extensive use across multiple cuisines, notably Mediterranean and Asian, where it is prized for its fresh aroma and distinctive flavor. Basil’s versatility, ranging from pasta sauces and soups to seasoning blends and ready-to-eat meals, ensures consistent demand from both home cooks and the food processing industry.
The global shift toward natural, plant-based flavorings has further strengthened basil’s position, as it serves as a healthier alternative to synthetic additives. Its long shelf life and ease of storage make dried basil a preferred option for packaged food producers. Additionally, its perceived digestive and anti-inflammatory benefits resonate well with health-focused consumers.
By Product Form Analysis
In 2024, Powder dominated the By-Product Form segment, holding a 37.5% market share. This format’s popularity lies in its ease of blending, consistent texture, and suitability for both household and industrial use. Powdered dried herbs integrate seamlessly into soups, sauces, seasoning blends, and processed foods, ensuring uniform flavor distribution.
Food manufacturers value powdered herbs for their precise dosing capabilities and compatibility with automated production, which boosts efficiency and standardization. Their compact packaging and long shelf life also make them cost-effective for storage and transportation.
By Application Analysis
In 2024, Culinary applications accounted for 52.4% of the dried herbs market, making it the largest segment by application. Dried herbs such as basil, oregano, and thyme are staples in kitchens worldwide, offering a simple and long-lasting way to elevate flavors. This segment benefits from the growing home cooking culture and the rising popularity of diverse, global cuisines.
The packaged food industry also plays a vital role, as dried herbs are essential for flavor consistency and extended shelf life in ready-to-eat meals, sauces, and spice blends. Their convenience, aroma retention, and versatility make them indispensable in both household and commercial cooking, securing the culinary segment’s leadership in 2024.
By Distribution Channel Analysis
In 2024, Offline channels dominated with an 81.8% share of the dried herbs market. Supermarkets, grocery stores, and specialty outlets remain the primary sales points, offering consumers the opportunity to inspect packaging, check freshness, and choose from a variety of options.
For restaurants, catering services, and small food businesses, offline suppliers ensure reliable bulk purchasing. In-store promotions and product displays enhance visibility, while physical outlets maintain an edge in regions with lower internet penetration. The well-established offline retail network continues to be a key driver behind this segment’s strong market share.
Regional Analysis
In 2024, Europe led the global dried herbs market, holding a 42.8% share valued at USD 1.3 billion. The region’s dominance is rooted in its mature food industry, cultural reliance on herbs in traditional and contemporary dishes, and a strong preference for natural flavoring agents.
North America followed with robust demand for clean-label and organic herbs, supported by both home cooking and the foodservice industry. The Asia Pacific market showed strong growth, fueled by a rising focus on health-conscious diets and the incorporation of herbs into modern and traditional recipes in countries like India, China, and Japan.
The Middle East & Africa maintained steady growth through traditional cuisine integration, while Latin America’s interest in locally sourced herbs is gradually expanding. Europe’s leadership underscores the role of regional culinary traditions and consumer preferences in shaping global dried herb consumption patterns.
Top Use Cases
Culinary Seasoning: Dried herbs like basil, oregano, thyme, and rosemary are widely used to enhance the flavor of dishes. They provide consistent taste, retain aroma, and are easy to store. Restaurants and households rely on them for soups, sauces, marinades, and spice blends, offering both convenience and long shelf life.
Herbal Teas: Dried herbs such as chamomile, mint, and lemongrass are essential in herbal tea blends. They offer a concentrated flavor profile and retain their natural health properties. Herbal teas are popular for their calming, digestive, and antioxidant benefits, making dried herbs a core ingredient in wellness beverages.
Natural Medicine: In traditional and alternative medicine, dried herbs like turmeric, sage, and basil are valued for their therapeutic qualities. They are used to make herbal supplements, tinctures, and remedies that support immunity, digestion, and inflammation management, appealing to consumers seeking plant-based health solutions.
Cosmetic Formulations: Dried herbs are used in skincare and haircare products for their natural properties. Ingredients like lavender, rosemary, and calendula are incorporated into oils, soaps, scrubs, and shampoos, offering soothing, antibacterial, and aromatic benefits while catering to the clean beauty trend.
Food Preservation: Certain dried herbs, such as thyme, oregano, and sage, possess natural antimicrobial properties. They are used in meat rubs, pickles, and marinades to not only enhance flavor but also help extend the shelf life of food by reducing bacterial growth in natural preservation processes.
Recent Developments
1. Badia Spices
Badia Spices has expanded its organic dried herbs line, focusing on sustainable sourcing and non-GMO certifications. The company introduced new packaging to enhance shelf life and eco-friendliness. Badia also partnered with local farmers to ensure premium quality herbs like oregano, basil, and thyme. Their commitment to affordability and authenticity keeps them competitive.
2. Bergin Fruit and Nut Company
Bergin has diversified into dried culinary herbs, emphasizing bulk offerings for food manufacturers. They now provide organic rosemary, parsley, and sage with strict quality controls. The company invested in solar-powered drying technology to improve sustainability. Bergin’s herbs are gaining traction in health-conscious markets.
3. Dried Fruits & Nuts
This company has rebranded its dried herbs segment, introducing exotic options like lemongrass and Mexican oregano. They enhanced traceability with blockchain technology for supply chain transparency. A new e-commerce platform allows direct consumer purchases, boosting accessibility.
4. Euroma
Euroma launched a premium “Chef’s Selection” dried herbs line, featuring rare varieties like za’atar and fenugreek. They emphasize ethical sourcing from Europe and Africa. The company also introduced biodegradable packaging, aligning with EU sustainability goals.
5. Frontier Coop
Frontier Coop expanded its organic herb offerings, focusing on fair-trade partnerships. Their new “Simply Organic” line includes turmeric and dill. The company also improved carbon-neutral shipping options, reinforcing its eco-friendly brand image.
Conclusion
The Dried Herbs Market continues to grow as consumers increasingly seek natural, versatile, and shelf-stable flavoring and wellness ingredients. Their applications span food, beverages, medicine, and cosmetics, supported by clean-label and plant-based trends. With strong demand from both household and industrial sectors, dried herbs are set to remain an essential component of global culinary and wellness industries.
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