Table of Contents
Overview
New York, NY – August 14, 2025 – The Global Beauty Drinks Market is projected to grow from USD 2.4 billion in 2024 to USD 6.7 billion by 2034, achieving a CAGR of 10.8% during the forecast period (2025–2034). In 2024, Europe led the market, holding a 41.7% share with USD 1 billion in revenue.
Beauty drink concentrates are nutraceutical-grade beverages enriched with collagen, vitamins (C, E, B-complex), minerals, antioxidants, and botanical extracts. These products are formulated to enhance skin hydration, promote anti-aging, improve radiance, and support overall aesthetic wellness. Designed for dilution before consumption, they bridge the gap between functional beverages and ingestible beauty solutions.
Government initiatives bolster the broader food-processing and health-supplement sectors, indirectly supporting beauty drink production. For example, India’s Production Linked Incentive (PLI) scheme has allocated approximately INR 6,000 crore (USD 720 million) to encourage innovation in food processing, including functional beverages like beauty drink concentrates.
Additionally, India’s robust agricultural output of 110.21 million tonnes of fruit production in 2022–23, projected to reach 112.08 million tonnes in 2023–24, ensures a steady supply of natural extracts and raw materials for these products. India’s beauty and personal care market is expected to reach USD 34 billion, driven by rising disposable incomes, urbanization, and digital consumption.
Within the FMCG sector, growth is fueled by increasing rural demand and premiumisation trends, with FMCG revenue reaching USD 144 billion in 2023, contributing 3% to India’s GDP. The food and beverage segment, particularly juice concentrates and ready-to-drink (RTD) beverages, is experiencing rapid growth. For instance, RTD beverages saw a 52% year-on-year increase, reaching USD 121 million in Q2 FY 2024, reflecting strong consumer demand for convenient, health-focused formats.
Key Takeaways
- The Global Beauty Drinks Market is projected to reach approximately USD 6.7 billion by 2034, rising from USD 2.4 billion in 2024, with a CAGR of 10.8% during the forecast period.
- Natural Drinks led the market by type in 2024, accounting for over 62.1% of the total share.
- Within the ingredients segment, Vitamins & Minerals dominated, securing more than 34.7% of the market share.
- The Anti-Aging function segment held the largest share in 2024, contributing over 38.2% to the global market.
- In terms of distribution, Grocery Retailers captured a leading 29.3% share of the beauty drinks market.
- Europe was the top-performing region in 2024, holding a market share of 41.7% and generating about USD 1 billion in revenue.
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Report Scope
Market Value (2024) | USD 2.4 Billion |
Forecast Revenue (2034) | USD 6.7 Billion |
CAGR (2025-2034) | 10.8% |
Segments Covered | By Type (Natural Drinks, Artificial Drinks), By Ingredients (Vitamins and Minerals, Protein and Peptides, Antioxidants, Co-Enzymes, Others), By Function (Anti-Aging, Detoxication, Radiance, Vitality, Others), By Distribution Channel (Grocery Retailers, Beauty Specialty Stores, Drug Stores and Pharmacies, Others) |
Competitive Landscape | AMC Grupo Alimentación Fresco y Zumos SA, Hangzhou Nutrition Biotechnology Co., Ltd., Juice Generation, Groupon Inc., Asterism Healthcare Plus Inc., Sappe Public Company Limited, Kino Biotech, Shiseido Co., Ltd, Vital Proteins LLC, Kordel’s La Beauté |
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Key Market Segments
By Type Analysis
Natural Drinks lead with a 62.1% market share, driven by growing demand for clean-label, plant-based beauty solutions. Consumers increasingly favor organic, additive-free beverages infused with botanicals like aloe vera, hibiscus, rose water, and fruit extracts. These natural options align with the global wellness trend, offering holistic beauty benefits without synthetic ingredients.
By Ingredients Analysis
Vitamins & Minerals dominate with a 34.7% share, fueled by their critical role in enhancing skin, hair, and nail health. Awareness of nutrients like vitamins A, C, E, B-complex, and minerals such as zinc, selenium, and magnesium drives demand. These ingredients support collagen production, reduce oxidative stress, and promote internal skin repair.
By Function Analysis
Anti-Aging holds a 38.2% share, reflecting consumer focus on youthful skin and long-term wellness. Urban populations, both men and women, seek convenient beauty drinks with ingredients like collagen peptides, hyaluronic acid, resveratrol, and vitamin C to improve skin elasticity, hydration, and antioxidant defense while reducing wrinkles.
By Distribution Channel Analysis
Grocery Retailers command a 29.3% share, driven by easy access and increasing shelf space for beauty drinks. Supermarkets, convenience stores, and health-focused chains offer high visibility, encouraging impulse purchases and daily consumption alongside regular grocery shopping.
Regional Analysis
Europe leads the Beauty Drinks Market with a 41.7% share, generating USD 1 billion in revenue in 2024. Countries like Germany, the UK, France, and Italy drive demand for collagen-, vitamin-, and plant-based drinks, supported by a mature beauty and wellness industry.
Strict regulations from the European Food Safety Authority (EFSA) and a focus on clean-label, sustainable products build consumer trust. In 2025, Europe is poised to maintain its lead, with innovations in sugar-free and vegan formulations, bolstered by robust retail and e-commerce networks.
Top Use Cases
- Skin Hydration and Radiance: Beauty drinks packed with hyaluronic acid, vitamin C, and botanical extracts like aloe vera boost skin moisture and glow. Popular among young urban women, these drinks fit into daily wellness routines, offering a convenient way to enhance skin texture and brightness while supporting overall hydration.
- Anti-Aging Benefits: Anti-aging beauty drinks with collagen peptides, resveratrol, and antioxidants target wrinkles and fine lines. They appeal to both men and women in urban areas seeking youthful skin. These drinks promote elasticity and skin renewal, making them a go-to for age-conscious consumers prioritizing long-term wellness.
- Hair and Nail Health: Beauty drinks enriched with biotin, zinc, and B-complex vitamins strengthen hair and nails. They attract consumers facing hair loss or brittle nails, offering an easy, ingestible solution. These drinks align with self-care trends, providing internal nourishment for visible improvements in hair shine and nail strength.
- Detox and Skin Clarity: Detox beauty drinks with fruit extracts, probiotics, and fiber help clear skin by removing toxins. They’re popular for addressing acne and pigmentation, especially among Gen Z. These drinks combine cleansing benefits with beauty enhancements, making them a practical choice for clearer, healthier skin.
- Vitality and Overall Wellness: Vitality-focused beauty drinks blend adaptogens, B vitamins, and minerals to boost energy and skin health. They cater to busy professionals seeking holistic wellness. These drinks offer a quick, tasty way to support vitality while enhancing appearance, fitting seamlessly into fast-paced, health-conscious lifestyles.
Recent Developments
1. AMC Grupo Alimentación Fresco y Zumos SA
AMC Grupo, a Spanish leader in fresh juices, has expanded its beauty drink line with collagen-infused beverages. Their new “Beauty & Go” range includes antioxidant-rich juices with vitamins C and E, targeting skin health. Partnering with dermatologists, they emphasize natural ingredients. The brand is gaining traction in European markets.
2. Hangzhou Nutrition Biotechnology Co., Ltd.
This Chinese firm launched “Collagenius,” a hydrolyzed collagen beauty drink with hyaluronic acid and ceramides. Designed for anti-aging, it supports skin elasticity and hydration. The product is popular in Asia and expanding to the U.S. via e-commerce.
3. Juice Generation
Juice Generation, a U.S.-based chain, introduced “Glow Up” beauty smoothies with biotin, marine collagen, and aloe vera. The drinks promote hair, skin, and nail health. They’re available in stores and via subscription.
4. Groupon Inc.
Groupon has partnered with beauty drink brands to offer discounts on collagen and vitamin-infused beverages. They feature deals on VitAuthority Beauty Water and SkinTe in their wellness category.
5. Asterism Healthcare Plus Inc.
The Japanese company launched “Asterism Beauty Collagen Drink,” combining peptides, ceramides, and CoQ10. Marketed for reducing wrinkles, it’s trending in Japan’s convenience stores.
Conclusion
Beauty Drinks are gaining traction as a convenient, effective solution for skin, hair, and overall wellness. With growing consumer demand for natural, clean-label products, the market is set to expand rapidly. Innovations in formulations, like collagen and probiotic blends, and strong e-commerce growth will drive adoption, especially in regions like Europe and Asia-Pacific, where health and beauty trends converge.
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