In an effort to jumpstart interest in its new electric vehicle, the Pear, Fisker has announced that it will begin taking reservations for its $29,900 Pear Electric Vehicle. The company is hoping that the lower price point and the promise of a more environmentally-friendly driving experience will be enough to convince potential buyers to ditch their gas-guzzlers in favor of its new offering.
1. Henrik Fisker’s new electric car company, Fisker, Inc., has announced that it will begin taking reservations for its $29,900 Pear Electric Vehicle starting on October 2nd.
2. The Pear is a four-door sedan that can travel up to 300 miles on a single charge and reaches 0-60 in 5.4 seconds.
In March of 2019, Fisker announced that it would begin taking reservations for its $29,900 Pear Electric Vehicle. The Pear is a sports car that seats two and has a range of 240 miles. Fisker plans to begin deliveries of the Pear in the fourth quarter of 2020.
Fisker has finally shared more information about Project PEAR. The automaker began taking reservations for Project Pear, a five-passenger, “urban EV” that will cost $29,900 before incentives or taxes. This is less than Tesla’s original $35,000 price for the Model 3 and much lower than the $37,499 Fisker’s Ocean SUV. To receive your car you will need to pay $250 (or $100 for a second reservation) and wait until 2024.
The collaboration between Foxconn and Fisker has resulted in the Pear (PEAR was originally Personal Electric Automotive Revolution). In this partnership, the manufacturing capabilities are as important as the technology. Fisker is vague on details, except for promises of sportier driving characteristics and an intuitive interface, smart storage, and a “focus upon industry firsts.” The Pear will be manufactured in Ohio at a rate of at least 250,000 units per year. Foxconn and Fisker are clearly counting on economies of scale to achieve that lower-than-average price.
There are many risks. The first electric vehicle that the revived Fisker will produce is the Ocean. It won’t be available for production until November 2022. It is not clear if that first model will generate enough demand to justify Pear’s production levels. It is still not known if the Pear will have a range, performance, or quality. Fisker will be competing by the Pear’s arrival, so it is not surprising that more direct competitors emerge between now and 2024. The Pear could be welcomed as a sign of EVs becoming more affordable.