Burger King To Support Mental Health Awareness Month Created Sad Meal Box

Kathleen Kinder
Kathleen Kinder

Updated · May 8, 2019

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It’s the month of mental health awareness and now recently fast food chain organization Burger King has supported it by creating a sad meal box for its customers. Burger King is famous for its different type of foods but because May month is famous for mental health awareness the company has decided to support it uniquely. Accordingly, Burger King is offering some “sad meals” to customers which will help them to express their emotions or sadness. McDonald who is Burger King’s one of the biggest rival always offer “happy meals” to its customers and now Burger King has decided to compete it with this unique strategy.

These special meals which Burger King is offering are coming with some different coloured boxes which is ultimately making people happy. These meals are currently available at Austin, Seattle, Miami, Los Angeles. The problem of mental health has become a severe issue in America because CDC reported many teenagers and kids are going through a severe depression. Even if this move is good from a business point of view for Burger King, it’s receiving some good response on Twitter. Many people on social media are supporting this strategy of Burger King and thanking the company for making mental health awareness.

The hashtag of #Feel YourWay is getting famous, and Burger King is getting some positive responses from netizens. Not only ordinary people but president and CEO of Mental Health America, Paul Gionfriddo has also praised Burger King. Many people go through a tough situation which makes them sad and depressed. Well, if you are a fan of burger king, then you will be able to share those emotions with some of their employees easily. Now some analysts are predicting whether McDonald will also come up with a similar idea or not.

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Kathleen Kinder

Kathleen Kinder

With over 4 years of experience in the research industry, Kathleen is generally engrossed in market consulting projects, catering primarily to domains such as ICT, Health & Pharma, and packaging. She is highly proficient in managing both B2C and B2B projects, with an emphasis on consumer preference analysis, key executive interviews, etc. When Kathleen isn’t deconstructing market performance trajectories, she can be found hanging out with her pet cat ‘Sniffles’.